
Episode #135
Fundraising Auction Secrets From a Pro: What's Killing Your Paddle Raise (And How to Fix It) | The Fundraising Elevator
Are tall centerpieces, low minimum gifts, and fundraising thermometers quietly sabotaging your fundraising event? In this fan-favorite encore episode, former NFL player turned professional benefit auctioneer Reggie Rivers delivers some of the most candid, actionable event fundraising advice you'll hear — and he doesn't hold back. From the neuroscience of giving to the psychology of collective momentum, Reggie breaks down why the paddle raise is the single most important moment at your entire event, and exactly what most nonprofits are doing wrong before they even get there. In this episode, you'll learn: Why tall centerpieces are silently killing your paddle raise and what to do instead The case for stopping at $100 minimum gifts to train donors upward rather than downward Why fundraising thermometers usually backfire and the one condition under which they actually work Why the paddle raise is the only moment at your event where you're purely selling your mission not conducting retail transactions Why dinner galas consistently outperform breakfast events and golf tournaments for fundraising How pre-committed gifts function as leadership and role modeling not just early revenue How to transform your event from a transactional experience into a collective action moment where the whole room celebrates together Why hiring a professional benefit auctioneer who understands the neuroscience of giving is one of the highest-ROI decisions your organization can make This episode is a must-listen for development directors, executive directors, and nonprofit event planners who want to stop leaving money on the table at their next gala, auction, or paddle raise event. Subscribe to The Fundraising Elevator so you never miss an episode: https://www.youtube.com/@thefundraisingelevator ⭐ Leave a review it helps other nonprofit professionals find the show. The Fundraising Elevator is a production of swaimstrategies.com sponsored by The AV Department , Bloomerang , and Feathr .





