Hosted by Keith Smith · 🇺🇸 US · EN · 200 episodes
Established thought leaders with verified media credentials.
Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative ideas that captivate audiences? We delve into the environment that allows wild and imaginative creative directors to summon their muses and generate ideas that stand the test of time. Keywords: creativity, innovation, marketing ideas, imaginative, creative directors. What makes a brand unforgettable? We examine the power of a single great idea and its potential to leave a lasting impact. We dissect the elements that contribute
Keith Smith hosts The Fuel Podcast, a business show with 200 episodes published.
For our 200th episode we thought we’d celebrate in style with some fun, party games and laughter provided by our friend Chris Miller – the copywriter with his own strapline. Chris is the bloke who’s recently been lampoon
Kelly Molson, founder of Rubber Cheese, sold her agency and is now an agency consultant and successful podcaster. She shares her 21-year journey building a lifestyle-focused web development agency that she started with j
"Whoever is careless with the truth in small matters cannot be trusted with important matters." The number one rule for any successful business deal is trust. So why do we keep supporting media that people don’t trust? A
How to bottle your brilliance in 6 words or less! The creative marketing business is built around the idea of hooks. Anna McLoughlin of inkspiller whose business ‘hook’ is ‘Helping founders bottle their brilliance in 6 w
The independent creative marketing agency community is set for an explosion of growth. Big agencies are struggling to adapt to the new climate; CMOs are buying and building their own customized marketing stack and only t
How do we earn keep and maintain trust in our working relationships? Over the next 3-5 years it’s going to be the only thing left that separates us from the robots. David Meikle is here to discuss the role that trust pla
A totally new interview with audio drama expert Aaron J Reardon, recorded in time for Halloween - on video. And if that's not weird enough.. In this show, we discuss the massive growth of the audio drama genre. How creat
Mystery writer, podcaster, and indie studio head focused on immersive mysteries - Aaron J. Reardon is here to shine an eerie light on a new entertainment format that actually predates TV but is enjoying a renaissance as
This show is all about how to build rapport with your clients – from the first meeting, to the pitch and beyond. My guest for this show is self-confessed risk-taker Matt Webster, whose never-say-die approach to selling m
The 5 Ds of Succession Planning How do you prepare your agency for life after you? If it’s built in your image, round the work that only you control, how can someone else grow it after you’ve moved (or passed) on? Talkin
Amy Taylor - former Red Bull CMO - in charge of one of the world’s most memorable brands made her own daring leap become CEO of a publicly listed Good For You drinks company Zevia which has ambitions to be verbified for
Tom Salmon and his team at Agency by Agency are modern-day marketing Magellans, charting the contours of the communications sector in the UK. Along the way, they’ve uncovered so many useful and fascinating facts about it
If you want to keep your agency thriving, you’d better do everything you can to understand your audience. 75% of regular, everyday buying experiences are emotion-driven and Rob Harrison-Plastow’s company SourceNine has c
When is your dream client going to hold a pitch? Richard Robinson, Executive Director of Ingenuity+ and one of the ten most influential Leaders in Digital & Tech is here to help us understand how to navigate the incredib
Web design using no code software. Learn how to make your digital brand campaigns sing, soar and smash by listening to the wisdom of Hannah Springett – founder and CEO of HLabs – a trailblazing no code design studio that
Can the world’s richest man - Elon Musk, get away with treating the US government like a startup, throwing out Nazi salutes and behaving like the citizens of the world are under-performing employees in one of his compani
Creative agency procurement expert Tina Fegent explains how her process helps CMOs navigate their marketplace and get the right solution and the best value. We discuss the power of independent agencies and how they can c
Keeping the conversation going. New research – and evidence from hundreds of thousands of client and creative agency pitch processes, shows that it can take up to 21 months for a pitch to take place from the initial meet
We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most m
Are you winning enough business? And when you do win business, is it regular enough and is it the right kind of business? Have you been ghosted? Are clients not revealing budgets until the last minute? Have you had your
Amy Taylor
pilot, media personality · Wasatch Parent Network
1 appearance on this show
Richard Robinson
Head Girls Softball Coach Norco High School · Hopestill Farm
1 appearance on this show
Ian Truscott
RockstarCMO · Rockstar CMO FM
3 appearances on this show
Keith Smith
Executive Dean and Senior Vice President for Michael O. Leavitt School of Health · Bonhoeffer Capital Management
2 appearances on this show
Nancy Zare
The LinkedIn Whisperer
1 appearance on this show
Catherine Allison
1 appearance on this show
David Meikle
Strategic Advisor, Author, Creator of the Meikle Matrix
1 appearance on this show
Steve Harrison
Creative Director · Harrison Troughton Wunderman
2 appearances on this show
Mark Denton
keynote speaker
1 appearance on this show
Trenton Moss
executive coach, author, seasoned leader · Team Sterka
1 appearance on this show
Brad Smith
Vice Chair and President of Microsoft · Vector Business Navigation
2 appearances on this show
Jeremy Davies
Communications Manager · The Fatherhood Institute
2 appearances on this show
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The Fuel Podcast is hosted by Keith Smith. The show is categorised under business and has published 200 episodes.
The Fuel Podcast has published 200 episodes.
The Fuel Podcast regularly covers business. It sits in the business category.
The Fuel Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Fuel Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Fuel Podcast average 67 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates The Fuel Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 2 days ago.
