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Alexa, Grow My Business by The Friday Society

Hosted by Alexa Cawley · business · EN-US

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About this Podcast:

Welcome to Alexa, Grow My Business - a Friday Society Podcast. This is the podcast for anyone and everyone in the health & fitness industry or with a small business looking for a real, tangible approach to growth. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

35%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Alexa, Grow My Business by The Friday Society

What is Alexa, Grow My Business by The Friday Society about?

Welcome to Alexa, Grow My Business - a Friday Society Podcast. This is the podcast for anyone and everyone in the health & fitness industry or with a small business looking for a real, tangible approach to growth.

Who hosts Alexa, Grow My Business by The Friday Society?

Alexa, Grow My Business by The Friday Society is hosted by Alexa Cawley. The show has published 138 episodes to date.

What has Alexa, Grow My Business by The Friday Society covered recently?

Recent episodes include "139. Sales Strategy & How to Make Any Promotion Successful + Profitable (solo)" (27 October 2026, 26 minutes), "138. Why ClassPass is Hurting Fitness Studios, PE Backing, and Instructor Fair Pay ft. Bobby McMullen" (6 October 2026, 46 minutes), and "137. 7 Ways to Increase Client Frequency + LTV WITHOUT Ads or Spending" (25 September 2026, 24 minutes).

How often does Alexa, Grow My Business by The Friday Society publish?

Alexa, Grow My Business by The Friday Society publishes roughly every two weeks, with episodes averaging 37 minutes across 138 episodes.

How hard is it to get booked on Alexa, Grow My Business by The Friday Society?

Booking probability for Alexa, Grow My Business by The Friday Society is 35%, and the host is rated Selective on guests. Alexa, Grow My Business by The Friday Society requires a Pod Score of 80 or higher. Alexa, Grow My Business by The Friday Society's contact route on record: verified email.

Who should pitch Alexa, Grow My Business by The Friday Society?

The strongest fits for Alexa, Grow My Business by The Friday Society are Fitness, Golf & Recreation. Alexa, Grow My Business by The Friday Society has a business audience.

About the host

Alexa Cawley hosts Alexa, Grow My Business by The Friday Society, a business podcast with 138 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Alexa, Grow My Business by The Friday Society

    139. Sales Strategy & How to Make Any Promotion Successful + Profitable (solo)

    Oct 27, 202626 min

    Hey everybody! In today's episode I am completely breaking down what makes a successful and profitable sale or promotion. This episode is a condensed version of an actual training inside The Friday Society Membership...

  • Alexa, Grow My Business by The Friday Society

    138. Why ClassPass is Hurting Fitness Studios, PE Backing, and Instructor Fair Pay ft. Bobby McMullen

    Oct 6, 202646 min

    Bobby McMullen , aka Bobby Westside, has been going viral for everything he is posting on Instagam and TikTok on his no BS take on the fitness industry. Bobby has a background in banking but also personal training so he...

  • Episode #137

    137. 7 Ways to Increase Client Frequency + LTV WITHOUT Ads or Spending

    Sep 25, 202624 min

    How do you get clients coming back more often and staying longer, without spending a dollar on ads? In this solo episode, I'm sharing 7 organic ways to increase client frequency and lifetime value for fitness studios...

  • Alexa, Grow My Business by The Friday Society

    136. Brutal Business Advice: Marketing, Money, and Boundaries

    Sep 4, 202633 min

    Brutal Business Advice: Marketing, Money, and Boundaries It's a solo episode, and I'm not holding back! Today I'm covering the brutal advice every service-based business owner needs to hear — from marketing missteps to...

  • Alexa, Grow My Business by The Friday Society

    135. How to Plan for Maternity Leave & Business Updates

    Aug 24, 202638 min

    SURPRISE! I'm pregnant! And also, SURPRISE! The Friday Society Podcast has a new name. It is now the Alexa Grow My Business Podcast. I've been waiting to share the news and the time feels right. As a small business...

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  • Alexa, Grow My Business by The Friday Society

    133. How I Hit $1M With 5K Followers: What I would and wouldn't do again

    Jul 29, 202631 min

    The Road to 1M: What I Would (and Wouldn't) Do Again I just hit 5K followers, 6 years into this business — and I built it past $1M without paid ads. A lot of people will tell you that you need a big following to make...

  • Alexa, Grow My Business by The Friday Society

    132. The Power of Expanding Your Brand Beyond Your Core Business ft. Daryn Schwartz, Founder of The Space Between

    Jul 10, 202641 min

    One of my favorite people, Daryn Schwartz , Founder of The Space Between Yoga , and most recently The Space Together , joined me to talk about expanding your business in ways that may feel out of the original business...

  • Alexa, Grow My Business by The Friday Society

    131. Is Bigger Better? Smart Growth Strategies from Jennifer Maanavi, Physique 57's CEO

    Jul 2, 20261h 1m

    Jennifer Maanavi , Founder and CEO of Physique 57 , joined me on the podcast. Physique 57 has been around for 20 years, 20 years! Jennifer has seen a lot including expanding into different countries, selling fitness...

  • Alexa, Grow My Business by The Friday Society

    130. AMA: Humanity in your automations, partnership do's/don'ts, timeblocking and more

    Jun 22, 202633 min

    Hi everyone! In this AMA, I'm answering: 1. how to balance being a human and having a personal touch with your automations 2. Timeblocking -- my advice on what works best to balance your admin and client time 3...

  • Alexa, Grow My Business by The Friday Society

    129. How to Talk About Your Business Without Sounding Like a Robot

    May 13, 202631 min

    Messaging is the foundation of everything in your marketing — and in this episode, I'm sharing my four best tips for communicating your small business in a way that feels good, sounds like you, and actually converts...

  • Alexa, Grow My Business by The Friday Society

    128. SEO in 2026: How to Show Up in Google, ChatGPT, and AI!

    Apr 20, 202622 min

    Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve...

  • Alexa, Grow My Business by The Friday Society

    127. Quality Instructors & Studio Trends that Actually Work ft. Dale Stabler of Sweats and the City

    Apr 6, 202643 min

    Hey guys! Dale Stabler, the incredible Founder of Sweats and the City, joined me on the podcast. Dale is an expert, and I mean EXPERT, on fitness trends. I have known Dale for a very long time and this is her second...

  • Alexa, Grow My Business by The Friday Society

    126. Employee or IC? Are Non-competes Valid? Legal Q+A ft. Danielle Stead Blanton

    Mar 27, 202646 min

    Hey Everyone! Danielle Stead Blanton , an amazing friend, attorney, and member of The Friday Society Membership , joined me to discuss common legal questions I hear from my clients all the time. I can't say enough about...

  • Alexa, Grow My Business by The Friday Society

    125. Efficient Automations & Expanding into a New Demographic ft. Sara Habetz of Hype Haus Fitness

    Feb 26, 202645 min

    Hype Haus Fitness is a thriving fitness studio in New Orleans, LA and the Founder, Sara Habetz , joined me to discuss her strategy as a thriving business owner. Sara is a long time member of The Friday Society...

  • Alexa, Grow My Business by The Friday Society

    124. Profitable Memberships & How to Use Social Media Stats ft. Charlotte Muller

    Feb 12, 202640 min

    Hey everyone! I had the most amazing time talking with Charlotte Muller, the Founder of Breathe Strength Wellness . We dove deep into hosting memberships and covered the pros and cons. Personally, I love having TFS...

  • Alexa, Grow My Business by The Friday Society

    123. The 8 Things I’d Do to Build a Successful Business in 2026

    Jan 14, 202623 min

    In this solo episode, I’m walking you through exactly what I’d focus on if I wanted to build a sustainable and successful small business in 2026 — without burnout, constant hustle, or overspending on things that don’t...

  • Alexa, Grow My Business by The Friday Society

    122. How to Understand PCOS & Build Your Brand on Instagram ft. Cory Ruth

    Jan 7, 202640 min

    Cory Ruth is a PCOS expert who has helped countless women achieve a better understanding of their body, health needs, and identifying fertility issues that may be stemming from PCOS. As someone who has PCOS this...

  • Alexa, Grow My Business by The Friday Society

    121. Money Mindset & Finding Your Rich ft. Wealthkind

    Dec 30, 202543 min

    Hey Everyone! This is a perfect episode to kick off your New Year by reframing your financial mindset and entering 2026 with an intentional money strategy. I was able to host the amazing Founders of Wealthkind , Delana...

  • Episode #120

    120. What's coming to The Friday Society & Life Updates!

    Nov 24, 202523 min

    Everything you need to know referenced in this episode: https://foreverfriday.co/bf25 Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join...

  • Alexa, Grow My Business by The Friday Society

    119. Hiring Strategy & Owning Performance Based Fitness Studios ft Ashley Iwanicki of The Collective Studios

    Oct 24, 202545 min

    Guys! I am so excited about this episode! Ashley Iwanicki, the Founder of The Collective Studios and a member of The Friday Society Membership, joined me on the podcast. Ashley is one of the most intentional and...

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