
Episode #108
AI Agent Traffic Grew 7,851%. Most Websites Can't Tell
AI agent traffic grew 7,851% year over year, and 95% of it is landing on retail, media, and travel sites. Frank Walsh, Field CTO at HUMAN Security, joins Jordan to talk about what happens when your customers stop visiting your website and start sending AI agents to do it for them. This is a conversation four years in the making. Frank and Jordan have shared the stage at MRC three times, and this time they get into agentic commerce, bot management, and why the old "block every bot" playbook is now costing merchants sales. They cover which AI platforms are sending the most traffic (OpenAI, Meta, Anthropic, Perplexity, Google), how agents quietly run up costs on consumption-based tools, and what happens when an AI shopping agent fills in the blanks on a vague prompt all by itself. They also get into "gray hat abuse": traffic that isn't malicious but still wrecks your analytics, affiliate programs, and site performance. On the other side, if your site blocks the wrong bots, the AI agents recommending products might never see yours. Frank closes with three predictions for where agentic AI goes next. One of them will change how you think about the traffic hitting your site today. If you work in fraud prevention, payments, ecommerce, cybersecurity, or trust and safety, this one is for you. Get The 2026 State of AI Traffic & Cyberthreat Benchmark Report here: https://www.humansecurity.com/learn/resources/2026-state-of-ai-traffic-cyberthreat-benchmarks/ -------------------------------------------- ➡️ See a charge on your online banking or statement you don't recognize? Find out who it is and how to get ahold of them at www.whobilled.me -------------------------------------------- “Everyone thought about bots as something we used to take tickets from people that really wanted them. Now bots are our partners in just about getting anything done." -------------------------------------------- Inquiries: sponsorships@fraudboxer.com -------------------------------------------- #AgenticAI #AIAgents #FraudBoxer #FraudPrevention #BotManagement #Cybersecurity #AgenticCommerce #Ecommerce #Payments #FraudPodcast #CybersecurityPodcast #PaymentsPodcast #HUMANSecurity #BotDetection #BadBots #GoodBots #AITraffic #AIShopping #AIShoppingAgents #WebScraping #Scraping #AccountTakeover #FakeAccounts #TrustAndSafety #MerchantRisk #PaymentFraud #EcommerceFraud #OnlineFraud #FraudFighter #RiskManagement #CyberThreats #ThreatIntelligence #AIGovernance #AISecurity #ArtificialIntelligence #AI #OpenAI #ChatGPT #Anthropic #Claude #MetaAI #Gemini #Perplexity #MCP #FutureOfCommerce #RetailTech #TravelTech #FinTech #TechPodcast #MRC


