Internationally recognized speaker, personal business coach and Amazon best-selling franchise author Dr. John Hayes offers an honest look at everything involved in researching, evaluating and purchasing a franchise business. On this podcast, Dr. John P Hayes interviews Franchisors, Franchisees, and has solo episodes giving valuable advice in the Franchise Industry. Since 1979, John Hayes has worked in the franchise community as a consultant, franchisee and franchisor. He’s one of an elite group worldwide that has actually owned and operated franchises, including serving as CEO of a major American franchisor company, and advised franchisors and franchisees. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. Dr. Hayes has served for many years as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management development, marketing, customer service, training and str
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The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising is a business podcast hosted by Dr. John P Hayes, with 99 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Dr. John P Hayes hosts The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising, a business show with 99 episodes published.
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Episode #77
How Franchising Education Can Change Your Career | Dr. John P. Hayes - With Ashlyn DeMarois
Aug 31, 202624 minS1
Dr Hayes converses with Ashlyn DeMarois, a graduate of Palm Beach Atlantic University Titus Center, about her journey in the franchising industry. DeMarois shares her experience of discovering franchising through the Titus Center and gaining practical exposure to various franchise systems through internships. She highlights the role of coursework, such as the DiSC personality assessment, in helping her match candidates with suitable franchise brands in her role as a franchise development marketer. DeMarois also compares remote and in-office work and emphasizes the value of franchising education in reducing onboarding requirements. She recommends incorporating more teaching on franchise development pipelines. Discussing marketing trends, DeMarois points out the use of AI, AEO/GEO, and digital footprint enhancement to expedite sales cycles. She also mentions the importance of networking among women in franchising through the International Franchise Association (IFA). DeMarois concludes by challenging the common misconception that franchisees are not entrepreneurs. After graduation, DeMarois joined Home Franchise Concepts and later became the director of marketing for Live To Be Healthy, a senior fitness franchise with low overhead and recurring revenue. - With Ashlyn DeMarois TIMESTAMPS: 01:15 DiSC Profile Matches Candidates To Brands. 04:00 AI And GEO Speed Sales Cycles. 05:30 Women In Franchising Need More Networking. 07:30 Recurring Revenue Is The Dream Model. 08:45 Franchise Development Pipelines Need Better Teaching. 09:15 Digital Footprint Drives Faster Closes. 12:00 Internships Reveal Real Franchise Operations. 14:30 Franchisees Are Absolutely Entrepreneurs. 16:00 Remote Work Hinders Practical Training. 18:15 Senior Fitness Has Low Overhead. 20:45 Franchise Education Reduces Onboarding Time. 22:30 Titus Center Opened Franchising Doors. LINKS: WEBSITE: http://franchisehotseats.com/ LinkedIn: https://www.linkedin.com/in/drjohnhayes/ Twitter: https://twitter.com/drjohnhayes YouTube: https://www.youtube.com/c/Howtobuyafranchise Instagram: https://www.instagram.com/hayesjph/ TikTok: https://www.tiktok.com/@johnphayesfranchise Pinterest: https://www.pinterest.com/DrJohnHayes/ Facebook: https://www.facebook.com/franchisehotseatpodcast
How to Get Your Franchise Recommended by AI | Dr. John P. Hayes - With Joe Mohay
Aug 24, 202648 minS1
John Hayes interviews Joe Mohay, the president of franchise and multi-location at Ignite Visibility, about the evolution of franchise marketing. Mohay discusses how the focus has shifted from simply getting noticed to being found and recommended in AI search. He emphasizes the importance of traditional SEO foundations, trusted citations, consistent brand messaging across various locations, strong reviews, and social signals for AI visibility. Mohay introduces the concept of a franchise “flywheel” which consists of three engines - brand, local (like Google Business Profiles and consistent location data), and franchise development - that work together to compound growth. The conversation also covers the use of AI for efficiency, the role of human strategy, the significance of reviews, and common mistakes made by franchisors such as choosing inexperienced partners and working with uncoordinated vendors. They discuss the risks associated with selling many franchises without openings (SNOs), the need to prioritize rankings over social following, and the importance of investing in PR/content for AI search. The conversation also touches on the importance of attributing marketing spend to actual revenue. Mohay concludes by offering advice to students on the importance of people skills and the need for continual learning. - With Joe Mohay. TIMESTAMPS: 01:45 Being Found Isn't Enough Anymore. 03:00 Citations Beat Keywords In AI Search. 04:00 Invisible Online Means Invisible Business. 05:30 AI Handles Tasks, Humans Handle Strategy. 07:30 AI Users Are Irreplaceable. 10:45 Brand Equity Cascades To Local Locations. 12:55 Consistency Signals Trust To AI. 15:10 Great Marketing Wins Over Great Products. 17:20 Check How You Show Up In AI Search. 19:00 Reviews Outperform Advertising. 21:40 Pick Partners Who Understand Franchising. 25:55 Franchisors Misguide With Poor Marketing. LINKS: WEBSITE: http://franchisehotseats.com/ LinkedIn: https://www.linkedin.com/in/drjohnhayes/ Twitter: https://twitter.com/drjohnhayes YouTube: https://www.youtube.com/c/Howtobuyafranchise Instagram: https://www.instagram.com/hayesjph/ TikTok: https://www.tiktok.com/@johnphayesfranchise Pinterest: https://www.pinterest.com/DrJohnHayes/ Facebook: https://www.facebook.com/franchisehotseatpodcast
Why This NASCAR Driver Left Racing for Franchising | Dr. John P. Hayes - With Brad Coleman
Aug 17, 202635 minS1
John Hayes interviews Brad Coleman, a former NASCAR driver who acquired Safeway Driving School and transformed it into a franchise system. Coleman shares how his racing career equipped him with business skills such as boardroom communication, contract interpretation, and the significance of culture and a playbook. He discovered franchising through his father and opted for it after data from Texas revealed that Safeway graduates had a significantly lower crash rate compared to other driving schools. Coleman elaborates on Safeway’s comprehensive instructor training that standardizes judgment-based teaching while allowing for individual coaching styles. He also outlines the responsibilities of franchisees, which include community marketing, hiring instructors, and managing vehicles. The conversation also covers exclusive territories, the importance of quality growth over franchises that are sold but not opened, the use of personality profiling (DiSC), lead generation, learning from errors, competitor analysis, and instructor strategies for dealing with anxious students. - With Brad Coleman TIMESTAMPS: 01:10 Racing Prepared Him For Boardrooms. 01:55 NASCAR Taught Contract Reading Skills. 02:45 Race Teams Are Just Franchise Playbooks. 06:55 Driving Schools Require Human Judgment. 08:10 Every Lesson Follows A Rigid System. 10:00 Technician Franchisees Limit Market Dominance. 14:50 Passionate Growth Beats Fast Growth. 18:00 First Loser Is Not An Option. 21:50 Personality Profiles Predict Franchise Success. 25:30 People-Persons Make The Best Owners. 30:00 Never Launch A Website On Friday. 32:30 Analyze Competitors To Win Without Crashing. LINKS: WEBSITE: http://franchisehotseats.com/ LinkedIn: https://www.linkedin.com/in/drjohnhayes/ Twitter: https://twitter.com/drjohnhayes YouTube: https://www.youtube.com/c/Howtobuyafranchise Instagram: https://www.instagram.com/hayesjph/ TikTok: https://www.tiktok.com/@johnphayesfranchise Pinterest: https://www.pinterest.com/DrJohnHayes/ Facebook: https://www.facebook.com/franchisehotseatpodcast
The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising
How Lime Fresh Is Making a Comeback | Dr. John P. Hayes - With Patrick Fore:
Aug 3, 202647 min
Dr. John interviews Patrick Foor, CEO/CMO of Lime Fresh, about his journey from being a dishwasher to a restaurant executive. Foor discusses his experience building Tijuana Flats and his current role at Lime Fresh, a brand bought by Everfresh from Ruby Tuesday. The conversation covers the lack of education in franchising, the importance of treating franchisees as partners who bear risks, and crucial considerations in food franchising. These include the economics of inline versus freestanding establishments, costs of drive-thrus, labor, technology, hospitality, and different times of the day for business operations. Foor explains the closure of a Lime Fresh outlet in West Palm Beach was due to limited parking and operator fatigue, not competition. He also talks about the brand's resurgence through "Lime Fresh 2.0", which features Miami-inspired vibes, updated menus and technology, a full bar, and recent awards. Foor shares his strategy to expand to 50-100 units in five years, focusing first on Florida and then Southeastern states. He emphasizes the importance of franchisor support, rejecting unsuitable partnerships, and the potential use of personality assessments like DISC. - With Patrick Foor. TIMESTAMPS: 00:55 The Dishwasher Who Became CEO. 03:05 The 3-Line Job Description That Built A Career. 04:10 Why Most Americans Know Nothing About Franchising. 05:40 Why Franchising Needs 100x More Education. 07:40 Why South Florida Is A Franchise Powerhouse. 08:30 The $100 Meal Problem Lime Fresh Solved. 09:45 The Lime Fresh 2.0 Makeover. 12:30 The Common Site Selection Mistake Franchisees Make. 14:30 Why Ruby Tuesday Couldn't Make Lime Fresh Work. 18:50 The 50-Store Growth Target. 23:00 The Tightrope Of Choosing Between Small And Big Brands. 38:50 The Personality Trait That Predicts Franchise Success. LINKS: WEBSITE: http://franchisehotseats.com/ LinkedIn: https://www.linkedin.com/in/drjohnhayes/ Twitter: https://twitter.com/drjohnhayes YouTube: https://www.youtube.com/c/Howtobuyafranchise Instagram: https://www.instagram.com/hayesjph/ TikTok: https://www.tiktok.com/@johnphayesfranchise Pinterest: https://www.pinterest.com/DrJohnHayes/ Facebook: https://www.facebook.com/franchisehotseatpodcast
85% of Clothes End Up in Landfills (And How He Profits From It) | Dr. John P. Hayes - With Nick Boariu
Jul 27, 202649 minS1
Nick Boariu, CFE and COO/co-founder of Clothes Bin, discusses the company's role in textile recycling, diverting millions of pounds of clothing and shoes from landfills and creating semi-absentee business opportunities across the U.S. He reveals that only 15% of textiles are recycled, with the remaining 85%—over 17 billion pounds annually—ending up in landfills, and emphasizes the importance of convenience in encouraging participation. Clothes Bin operates as a for-profit company, primarily partnering with schools and paying them by the pound for their textile waste. Through this program, the company has returned over $10 million to schools, with over 1,000 schools now participating. Boariu also mentions the challenges they faced in creating a new franchise category and the impact of a key explainer video in driving franchise sales. He highlights the company's use of technology to monitor bin fill levels for route optimization, their practice of selling unsorted clothing by the pound in large loads, their diversified buyers and logistics, and their use of AI outreach to secure school locations. He also mentions the involvement of private equity as a minority partner. Boariu concludes by noting that the company's top franchisees are those who track metrics, relocate underperforming bins, and demonstrate resilience. - With Nick Boariu TIMESTAMPS: 01:45 The 85% Of Clothes That End Up In Landfills. 03:00 How Discarded Clothing Became A Business. 05:15 The Firefighter Assumption That Nearly Failed. 06:40 The Two-Minute Video That Saved The Company. 09:30 The GLP-1 Effect On Clothing Recycling. 10:00 Why Clothes Bin Is Not A Charity. 12:50 The Divine Timing That Saved The Business. 14:50 Why Every Intern Never Leaves. 16:15 The Truth About Passive Income. 18:25 Why Everything Is Sold By The Pound. 20:30 The Technology That Makes The Franchise Work. 40:00 Why Locations Are The Hardest Part. LINKS: WEBSITE: http://franchisehotseats.com/ LinkedIn: https://www.linkedin.com/in/drjohnhayes/ Twitter: https://twitter.com/drjohnhayes YouTube: https://www.youtube.com/c/Howtobuyafranchise Instagram: https://www.instagram.com/hayesjph/ TikTok: https://www.tiktok.com/@johnphayesfranchise Pinterest: https://www.pinterest.com/DrJohnHayes/ Facebook: https://www.facebook.com/franchisehotseatpodcast
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