The Fractional CFO Show with Adam Cooper

The Rising Cost of Growth

Customer acquisition is getting harder. E-commerce growth has slowed, consumer confidence remains under pressure and businesses are having to work much harder to justify where every pound of marketing budget goes. So wha

How Rise at Seven Increased Agency Utilisation from 50% to 80%

What separates highly profitable agencies from those that constantly feel stretched? For many agency founders, the answer isn't simply winning more clients or asking people to work harder. It's building better operationa

Funding Impact - Leading a Charity in a Competitive World

Can a charity teach business leaders about financial management? Most people assume charities and commercial businesses operate in completely different worlds. In reality, the financial challenges are remarkably similar.

Growing an Agency Without Following the Rules

What does it really take to build a successful business without external investment? Many founders are told that the route to growth is to raise funding, specialise in a niche, standardise everything and scale as quickly

What Good Financial Leadership Looks Like in Practice

What does good financial leadership actually look like inside a growing business? Many founders reach a point where bookkeeping is under control, management accounts are being produced, and year-end compliance is taken c

Building Without Funding: Control, Trade-offs, and Discipline

Why Forecasting Revenue Is So Hard

Why is revenue forecasting so difficult in agencies and project-based businesses? In this episode of The Fractional CFO Show, Adam Cooper speaks with Julia Longo, Group Finance Director at SAENTYS, about the operational

Stop Buying Traffic, Start Buying Revenue

In this episode of The Fractional CFO Show, Adam Cooper is joined by Callum Lockwood (Re:signal) to explore how SEO and marketing decisions translate into real commercial outcomes. Too many businesses still measure succe

From Founder to Exit. What Really Changes After Selling an Agency

In this episode of The Fractional CFO Show, Adam Cooper is joined by Elliott King, agency founder, digital marketing expert, and Managing Partner at FINN Partners, to explore the real journey from startup to exit. Elliot

Raising Debt? Do This First.

Thinking about raising debt finance for growth, refinancing, acquisitions or working capital? In this episode of The Fractional CFO Show, Adam Cooper speaks with Steve Cockell, Founder of Obica Business Funding and exper

How 10 Hours a Week Can Transform Your Agency

In this episode of The Fractional CFO Show, we explore a question many agency founders quietly wrestle with: What would actually change in your business if you freed up just 10 hours a week? I’m joined by Jesse P. Gilmor

The Hidden Cost of a Weak Website

In this episode of The Fractional CFO Show, Adam Cooper sits down with Dean McKenna, Co-Founder of Cassia Digital Agency, to unpack how digital strategy should actually connect to business performance, not just aesthetic

Insurance Without the BS - What Founders Actually Need to Know

This week I’m joined by Michael Henderson , Founder of RiskBox Ltd , a man on a mission to help creative businesses understand what insurance they really need. Michael brings a refreshingly honest take on one of the more

Why Your Business Feels Broken, and How to Fix It

On this week’s episode, I had a brilliant conversation with Harv Nagra , Head of Brand Communications at Scoro and host of The Handbook: The Operations Podcast. Harv brings a unique mix of insight from marketing, operati

From Sales Chaos to Sales Clarity

This week, I’m joined by Oliver Tuffney , Founder & Head Coach at Sales Velocity , a framework designed to bring discipline, structure, and predictability to SME sales teams. Some of my favourite takeaways from our conve

From Accountant to CEO. The Future is Fractional

This week, I sat down with @Kat Wellum-Kent, Founder & CEO of @The Fractionals Group who left Practice to launch her business with just one client and a plan. Some of my favourite takeaways from our conversation were: ✅

Delay Kills Deals! Legal Lessons for Business Owners Thinking of Selling

This week, I caught up with Paul Bevington , Partner & General Counsel at EMW Law LLP | B Corp . He's been helping clients buy and sell companies since joining the firm back in the 90s and has seen just about everything

Moving marketing from a cost to a profit centre

This week, I sat down with Stephen Knight , Founder and CEO of Pimento , to unpack how business can turn marketing from a cost into a profit driver. Some of my favourite takeaways from our conversation: ✅ The #1 mistake

Hiring Your First 5 People Without Regret

This week, I sat down with the brilliant @Sarah Lamontagne, Founder of @Montagne Motion Consulting, to dive into what really matters when founders make those all-important first hires. Sarah’s seen it all, from prisons t

Building a Charity with a CEO’s Mindset

This week, I sat down with Peter Charalambides, CEO of The Upper Room and former Property CEO, for a powerful conversation on how to run a charity with a business mindest. Some of my favourite moments from our chat inclu