The Founders Forum

<p>In this conversation, Danil Saliukov, CEO of Incense, joins Edwin & Tris to explore the evolving landscape of User Generated Content (UGC). They discuss the impact of Gen.AI on UGC creation, the differences between...

<p>In this conversation, Abir from UpAccounting.com discuss the key financial metrics that e-commerce brands should focus on. He highlights the importance of contribution margin ( the money left over after deducting...

<p>Rahul Issar, head of paid digital at Reach, shares his experiences as a serial entrepreneur and discusses his current venture in the menopause supplement industry. He talks about his previous ventures in dropshipping...

<p>In this episode of the Founders Forum, the "big cheese" himself, Andrew Foxwell, sits down post Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM and trends he's seeing in our...

<p>Molly Nutt, founder of Acorn Digital Strategy, discusses her experience in serving e-commerce brands and the importance of email marketing. She emphasizes the need for a comprehensive email strategy and dispels some...

<p>Kanika Misra, owner of bedabedagrowth.com joins the podcast to discuss and debunk some common misconceptions regarding conversion rate optimization (CRO) Kanika emphasizes that there is no universal target conversion...

<p>Josh Durham, owner of Aligned Growth Management, an agency dedicated to helping brands source and develop relationships with influencers, joins the podcast to chat on finding micro-influencers, how to properly vet...

<p>In this conversation, Will Sartorius, CEO of Selfmade, discusses the recent AI update by Meta along with how AI personas are generated and used for performance creatives on Meta and TikTok.</p> <p>Will shares on how...

<p>In this conversation, Brad Ploch, Owner WRK Marketing discusses the importance of contribution margin and other key metrics in direct-to-consumer (DTC) marketing.</p> <p>Brad emphasizes the need to focus on new...

<p>Phil Kiel, the managing director at Hello Earth Agency, shares his insights on troubleshooting and improving performance in digital advertising. He emphasizes the importance of understanding seasonality, analyzing...

<p >In this conversation, Tris and Edwin interview Jess Bachman, the Creative Strategy Director at Fireteam, about effective creative strategies for advertising.</p> <p >They discuss the use of ASMR-style videos as a...

<p>Akvile DeFazio, owner of Akvertise.com discusses the role of AI in media buying and its impact on workflow. She believes that AI will enhance, rather than replace, human creativity.</p> <p>Akvile shares her...

<p>In this episode of the Foxwell Founders podcast, Brett Fish, founder of Tag Hero, discusses the importance of tracking and technology in e-commerce.</p> <p>He addresses the question of whether third-party tracking...

<p>Jenni-Lyn, the owner of a Snarky Tea, joins Edwin and Tristram to discuss her experience managing the supply chain and inventory for her business. She shares insights on sourcing suppliers, building relationships...

<p>In this conversation, Jeff Bekavac, CRO of Swiftstart, shares his expertise on selling on Amazon. He discusses the challenges of dealing with Amazon, the benefits of selling on the platform, and the importance of...