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Hosted by EPICSI · 🇺🇸 US · EN-GB · 66 episodes
Established thought leaders with verified media credentials.
If your food or drink product is getting taste complaints, losing repeat purchase, or being outperformed by competitors… this podcast is for you.I’m Manon Galizzi, flavour expert and food scientist. I help established UK food and drink brands diagnose what’s really going wrong with their flavour and fix it before it costs them market share.Plant-based, functional, clean-label, if something tastes “off”, we break down why, and what to do next.Fix the flavour = Fix the sales.
EPICSI hosts The Food Lab, a business show with 66 episodes published.
Is your flavour name actually earning repeat purchase, or quietly losing customers you'll never get back? This episode breaks down one of the most overlooked reasons food and drink brands see their sales slow down: the g
The flavour is always the last thing food brands think about when they reformulate. And it is almost always the reason their most loyal customers quietly stop buying. In this episode, I am breaking down the part of refor
The GLP-1 shift is not about making your product smaller. It is about making it better. Here is what UK food and drink brands need to understand right now to stay relevant on shelf. In this episode I cover: - What the re
186 trials. That is what it actually takes to develop a clean label, allergen-free, plant-based barista drink from scratch. If you are in the middle of product development right now, this episode will save you months of
Stop looking at your overall sales figures and thinking your Food or drink product is doing fine. In this episode of The Food Lab Podcast, I break down why 76% of new food and drink products launched in UK retail every y
59% of consumers say taste is the most influential factor when evaluating a health drink. Not the ingredient. Not the health claim. Not the price. Taste. If your adaptogen product is relying on functionality to carry a f
Your new flavour is not moving off the shelf and the problem started long before packaging, pricing, or marketing. It started in your flavour brief. In this episode, I break down why most food and drink founders base the
Still getting taste complaints after switching the flavour? You're not solving the right problem. In this episode I walk you through the 4 root causes behind almost every food and drink product taste complaint, and what
Your food or drink product is on the shelf. Consumers are picking it up. So why aren't they coming back for more? Most food & drink founders blame their marketing or their price point. To be honest, the answer is almost
Your product tastes good. Your team agrees, the reviews are positive, and the complaints are few. And yet your repeat purchase rate is far lower than it should be. So you start questioning the packaging, the price, the m
Most food and drink founders are pouring everything into finding new customers. New listings, new stockists, new ads. And on the surface, it looks like growth. But underneath that, there is a question most of them are no
Every year, more than 1,300 new food and drink products are launched on UK retail shelves. And 76% of them quietly disappear. To be honest, I do not think this is talked about enough, because the reason why is so fixable
Most food and drink brands spend thousands making their product look TikTokable for Gen Z. But they forget one thing: Gen-Z palate is far more complex than you think. In this episode, I walk you through the 5 Gen Z flavo
If you've ever said "we want to appeal to everyone" about your food or drink product, this episode is going to hit home. Because trying to please everyone with your flavour strategy is one of the most common mistakes I s
186 trials. That is what it took to develop this plant-based barista drink from scratch. A clean label brief, no allergens, no seed oils, no stabilisers, and a client who knew exactly what she wanted. In this episode, I
What happens at Expo West in the US typically arrives in the UK two to three years later. Following the Food & Drink Expo at the NEC Birmingham, I am sharing the nine key trends from Expo West 2026 that will reshape our
Imagine having a brilliant food or drink product and a genuinely good supplier or contract-manufacturer, yet spending months—and thousands of pounds—stuck in a loop of terrible samples. In this episode, I break down the
Do you know how many of your customers actually come back and buy your food product again? Not roughly. Really. Because repeat purchase is the number that tells you the truth. Last week I spoke at the Nourish conference
You know your functional product has a taste challenge. The earthy notes, the bitterness, that lingering fishy aftertaste that just will not go away. You know it. But you are not quite sure where to start, or what a prop
You have been going back and forth with your supplier or your contract manufacturer for months. You keep getting the samples, you do the testing, and every single time at the end of the tasting session you have things li
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The Food Lab is hosted by EPICSI. The show is categorised under business (entrepreneurship) and has published 66 episodes.
The Food Lab has published 66 episodes.
The Food Lab regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
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Episodes of The Food Lab average 18 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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