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The FODcast

Hosted by Tim Roedel and James Hodges · technology · EN-GB

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About this Podcast:

In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

33%

Guest openness

Selective

80/100
Required Score

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Questions about The FODcast

What is The FODcast about?

In the FODcast (The Future of ) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now.

Who hosts The FODcast?

The FODcast is hosted by Tim Roedel and James Hodges. The show has published 98 episodes to date.

What has The FODcast covered recently?

Recent episodes include "Search Everywhere: How Brands Market to Humans and Agents at the Same Time with Megan Conahan" (21 October 2026, 55 minutes), "Building Puresport: Community, Brand & Consumer Connection with Daniel Temm" (23 September 2026, 66 minutes), and "Is CRO Really About Conversion Rate? with Adam Pearce, Blend Commerce" (9 September 2026, 56 minutes).

How often does The FODcast publish?

The FODcast publishes roughly every two weeks, with episodes averaging 55 minutes across 98 episodes.

How hard is it to get booked on The FODcast?

Booking probability for The FODcast is 33%, and the host is rated Selective on guests. The FODcast requires a Pod Score of 80 or higher. The FODcast's contact route on record: public web form.

Who should pitch The FODcast?

The strongest fits for The FODcast are Business & Management Consulting. The FODcast has a technology audience.

About the host

Tim Roedel and James Hodges hosts The FODcast, a technology podcast with 98 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #12

    Search Everywhere: How Brands Market to Humans and Agents at the Same Time with Megan Conahan

    Oct 21, 202655 minS8

    What happens when customers discover your brand in one place, research it somewhere else and then buy somewhere completely different? On the latest episode of The FODcast , Tim sits down with Megan Conahan , EVP at...

  • Episode #10

    Building Puresport: Community, Brand & Consumer Connection with Daniel Temm

    Sep 23, 20261h 6mS8

    “Safe, connected and capable.” On this week’s episode of The FODcast , Daniel Temm , CEO of Puresport explains the three feelings the brand wants customers to experience when they engage with the business. It’s a...

  • Episode #9

    Is CRO Really About Conversion Rate? with Adam Pearce, Blend Commerce

    Sep 9, 202656 minS8

    Is CRO really about conversion rate, or are too many brands looking at the wrong thing? On the latest episode of The FODcast , James sits down with Adam Pearce , Co-founder of Blend Commerce , to unpack what CRO...

  • Episode #6

    Why Storytelling Is Becoming a Go-To-Market Advantage with Angeley Mullins, Aetheris Ventures

    Jul 28, 202648 minS8

    Are product features enough to stand out anymore? On this week’s episode of The FODcast , Tim is joined by Angeley Mullins , Founder & CEO of Aetheris Ventures , to explore how founder-led branding, storytelling and AI...

  • Episode #6

    Why Storytelling Is Becoming a Go-To-Market Advantage with Angeley Mullins, Aetheris Ventures

    Jul 28, 202648 minS8

    <p><b>Are product features enough to stand out anymore?</b></p><p><b>On this week’s episode of </b><b>The FODcast</b><b>, Tim is joined by </b><b>Angeley Mullins</b><b>, Founder & CEO of </b><b>Aetheris Ventures</b><b>...

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  • Episode #5

    Retail Media, In-Store Screens and the Fight for Attention - with Dean Harris, Co-op and Anders Henricson, Grassfish

    Jul 14, 202653 minS8

    There’s a fine line between smart retail media and too much noise. On this episode of The FODcast , Tim is joined by Dean Harris , from Co-op Media Network , and Anders Henricson , from Grassfish , to unpack what that...

  • Episode #5

    Retail Media, In-Store Screens and the Fight for Attention - with Dean Harris, Co-op and Anders Henricson, Grassfish

    Jul 14, 202653 minS8

    <p><b>There’s a fine line between smart retail media and too much noise.</b></p><p><b>On this episode of </b><b>The FODcast</b><b>, Tim is joined by </b><b>Dean Harris</b><b>, from </b><b>Co-op Media Network</b><b>, and...

  • Episode #4

    Is Delivery Ecommerce’s Most Overlooked Growth Lever? with André Sikborn Erixon, Ingrid

    Jun 23, 20261h 5mS8

    Is delivery still being treated too much like logistics, and not enough like customer experience? On the latest episode of The FODcast , James sits down with André Sikborn Erixon , VP of Growth at Ingrid , to explore...

  • Episode #4

    Is Delivery Ecommerce’s Most Overlooked Growth Lever? with André Sikborn Erixon, Ingrid

    Jun 23, 20261h 5mS8

    <p><b>Is delivery still being treated too much like logistics, and not enough like customer experience?</b></p><p><b>On the latest episode of </b><b>The FODcast</b><b>, James sits down with </b><b>André Sikborn...

  • Episode #3

    Why Product Data Is the New AI Battleground with Romain Fouache, Akeneo

    Jun 16, 20261 hourS8

    <p><b>Most businesses know AI is changing commerce. </b></p><p><b>The bigger question is whether their product data is actually ready for it. </b></p><p>In this episode of <b>The FODcast</b>, Tim speaks with <b>Romain...

  • Episode #2

    Shopify, Headless & The Real Cost of Ecommerce Growth - with Marina Milojkovic, Grebban

    May 21, 202653 minS8

    <p><b>Are brands looking far enough ahead when evaluating ecommerce platforms?</b></p><p><b>On the latest episode of </b><b>The FODcast</b><b>, James sits down with </b><b>Marina Milojkovic</b><b>, VP UK at...

  • Episode #1

    Pricing Isn’t Broken - it’s Blind, with Meghan Stabler

    Apr 27, 202644 minS8

    <p>Pricing in retail still isn’t where it needs to be.</p><p>In this episode of <b>The FODcast</b> (and the launch of Season 8), we sit down with <b>Meghan Stabler</b> (Co-Founder and CMO at AI-driven, contextual...

  • The FODcast

    B2B Commerce Isn’t Broken - It’s Complicated with Tom Williams, UNRVLD

    Mar 11, 202654 minS7

    <p><b>B2B commerce complexity isn’t just technical. It’s organisational, behavioural and cultural.</b></p><p>On this week’s episode of The FODcast, James sits down with Tom Williams, Head of Commerce at UNRVLD to unpack...

  • The FODcast

    Using Technology With Purpose in a Post-Hype World with Jim Tattersall and Andy Jackson

    Feb 25, 202657 minS7

    <p><b>“People sleepwalk without intent.”</b></p><p><b>That’s how </b><b>Jim Tattersall</b><b>, Founder & CTO at </b><b>Rotate°</b><b>, describes one of the most common causes of failed commerce...

  • The FODcast

    Why E-Commerce Won’t Win on Best Practices Alone with Rob Hoekman

    Feb 5, 202655 minS7

    <p>“We’re kind of drowning in a sea of sameness.”<br/><br/></p><p><b>That’s how </b><b>Rob Hoekman</b><b>, Senior Director of Experience Consulting at </b><b>Empathy Lab by EPAM</b><b> describes the state of ecommerce...

  • The FODcast

    Outcomes Over Architecture: Why Simplicity Wins in Commerce with Serge El Hachem

    Jan 21, 202650 minS7

    <p><b>“It’s not the licence cost that kills you; it’s the invisible overhead.”</b></p><p><b>That’s how </b><b>Serge El Hachem</b><b>, Director of Solutions Engineering at </b><b>Lazer Technologies</b><b>, describes...

  • The FODcast

    Your Cart Is Fine; Your Duties Are Not: Why US Shoppers Panic At Checkout with Jamie Vaughan

    Jan 7, 202652 minS7

    <p>Confused about what’s actually working in digital commerce right now?<br/> <br/> You’re not alone. Between US conversion chaos, rising costs, and AI hype, it’s hard to tell what moves the needle and what’s just...

  • The FODcast

    Compliance Is the Floor; Inclusion Is the Strategy with Hilary Stephenson

    Dec 10, 202558 minS7

    <p>"<b>Accessibility isn’t a niche feature set; it’s the operating system of a fair and profitable digital world."</b></p><p>On this week’s episode of The FODcast, James sits down with Hilary Stephenson, Managing...

  • The FODcast

    When AI Takes the Busywork: How Teams May Evolve in the Age of Agents with Rob Goodwin

    Nov 27, 202549 minS7

    <p><b>AI is not just changing tools, it is changing teams, skills and how customers find you online.</b></p><p><b>In this week’s episode of </b><b>The FODcast</b><b>, host James Hodges sits down with </b><b>Rob...

  • The FODcast

    From Buzzwords To Bottom Line: Unified Commerce, AI, And The Real Costs Of Replatforming with Kim Samuelsen and Max Rolon

    Nov 13, 20251h 5mS0

    <p><b>We’ve got an extra special episode of </b><b>The FODcast</b><b> dropping this week - not only do we have both </b><b>Tim Roedel </b><b>AND </b><b>James Hodges</b><b> side by side in the interviewer’s seat once...

Recent guests

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