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Hosted by Marco & Klara · 🇺🇸 US · EN-US · 95 episodes
Established thought leaders with verified media credentials.
The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.
Marco & Klara hosts The FMCG Marketing Daily, a business show with 95 episodes published.
The FMCG Marketing Daily — July 25, 2026 In this episode: • Mondelez's corporate venture arm is betting on a Gen Z-targeted sour snack challenger, signalling how Big Snack is using VC stakes to stay close to category dis
The FMCG Marketing Daily — July 24, 2026 In this episode: • Coca-Cola's major visual redesign is drawing intense scrutiny over whether a legacy brand can afford to alienate its equity-rich iconography. • The post-merger
The FMCG Marketing Daily — July 23, 2026 In this episode: • Mondelez's marketing and sales leaders are publicly dismantling the traditional funnel — a structural shift that has direct implications for how major FMCG bran
The FMCG Marketing Daily — July 22, 2026 In this episode: • Kraft Heinz is betting that a long-term Disney tie-up can do what price promotions can't — rebuild emotional relevance with family shoppers. • Zevia is using it
The FMCG Marketing Daily — July 21, 2026 In this episode: • AB InBev's Cutwater RTD brand is using a summer hosting platform to reframe canned cocktails as a lifestyle convenience play — a telling signal of how Big Beer
The FMCG Marketing Daily — July 20, 2026 In this episode: • Yeti's new campaign uses deliberately provocative four-letter wordplay to connect outdoor consumer passions to brand identity — a masterclass in earned attentio
The FMCG Marketing Daily — July 19, 2026 In this episode: • Two European beer majors are reportedly circling a Belgian independent brewer, signalling continued consolidation pressure in the craft and regional beer segmen
The FMCG Marketing Daily — July 18, 2026 In this episode: • A ransomware attack has forced Coca-Cola to halt production at its premium dairy brand Fairlife, exposing how cyber risk is now a front-line brand management cr
The FMCG Marketing Daily — July 17, 2026 In this episode: • The funding crisis at Ben & Jerry's Foundation puts the brand's activist identity and purpose-led positioning under direct threat — a live stress test of what h
The FMCG Marketing Daily — July 16, 2026 In this episode: • Neutrogena is deliberately rejecting the viral content playbook in favour of science-led credibility — a direct counter-positioning move in a beauty category in
The FMCG Marketing Daily — July 15, 2026 In this episode: • A new oral care challenger brand built inside Mother's startup incubator is coming for the shelf space dominated by Colgate and Unilever's Signal. • Henkell Fre
The FMCG Marketing Daily — July 14, 2026 In this episode: • A new analysis warns that FMCG brands optimised for search and social may be structurally absent from AI-generated recommendations — a visibility crisis brand m
The FMCG Marketing Daily — July 13, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A senior Diageo executive crossing into an independent wine group signals ho
The FMCG Marketing Daily — July 12, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A major French spirits group makes a full acquisition of a Dutch alcohol-fre
The FMCG Marketing Daily — July 11, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Reckitt's $400M US media account stays with Zenith while WPP holds Europe —
The FMCG Marketing Daily — July 09, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Henkel has officially closed its acquisition of Olaplex, reshaping the profe
The FMCG Marketing Daily — July 08, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Mars is doubling down on Twix's 'Two Is More Than One' brand platform with a
The FMCG Marketing Daily — July 07, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A formal watchdog complaint accusing major brewers of faking craft credentia
The FMCG Marketing Daily — July 06, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A European dairy brand is crossing into beauty-from-within beverages, signal
The FMCG Marketing Daily — July 05, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A challenger condiment brand is using the World Cup moment to drive trial an
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The FMCG Marketing Daily is hosted by Marco & Klara. The show is categorised under business (marketing) and has published 95 episodes.
The FMCG Marketing Daily has published 95 episodes.
The FMCG Marketing Daily regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
The FMCG Marketing Daily is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The FMCG Marketing Daily hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The FMCG Marketing Daily average 6 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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