The FMCG Marketing Daily

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.

The FMCG Marketing Daily is a business podcast hosted by Marco & Klara, with 146 episodes on record and a Required Pod Score of 81. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Marco & Klara hosts The FMCG Marketing Daily, a business show with 146 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The FMCG Marketing Daily

  The FMCG Marketing Daily | Cadbury pairs crystal clutch with comedy | Kenya clears EABL sale to Asahi, | Manischewitz is betting that a dating

  Sep 12, 20266 min

  The FMCG Marketing Daily — September 13, 2026 In this episode: • Mondelez's Cadbury is making a significant push into the US market by combining a branded merchandise play with episodic comedy content — a dual-format bet that challenges conventional FMCG campaign thinking. • Diageo's confirmed exit from East African Breweries is a landmark portfolio restructuring move that will reshape brand ownership and competitive dynamics across one of Africa's most strategically important beer markets. • A 138-year-old heritage food brand is staking its Gen Z relevance strategy on a branded dating show — one of the boldest entertainment-led repositioning bets in the challenger FMCG space right now. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

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  The FMCG Marketing Daily

  The FMCG Marketing Daily | Mr. Pibb Is the Fastest-Growing Brand | Molson Coors ditches its TV-era workflow | Campaign Trail: Cheez-It convenes Couch Committee

  Sep 11, 20266 min

  The FMCG Marketing Daily — September 12, 2026 In this episode: • Coca-Cola's Mr. Pibb has become the fastest-growing brand of the year after a deliberate relaunch strategy — a rare resurrection story worth dissecting for any FMCG team managing a dormant or underperforming sub-brand. • Molson Coors has overhauled its entire content production workflow to match creator speed — and quadrupled engagement as a result — offering a concrete operational blueprint for FMCG brands still stuck in broadcast-era approval cycles. • Kellanova's Cheez-It is activating a college football campaign built around fan identity rather than the sport itself — a distinct strategic angle that sets it apart from the straightforward media-buy escalation seen from rivals like Modelo. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

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  The FMCG Marketing Daily

  The FMCG Marketing Daily | Johnsonville puts sausage on the ballot | 'Certainly a disappointment': Omnicom CFO's verdict | Omaha Steaks just cut 60% of

  Sep 10, 20267 min

  The FMCG Marketing Daily — September 11, 2026 In this episode: • Johnsonville's election-season campaign is a live masterclass in how FMCG brands can cut through peak political ad clutter with deliberate tonal contrast. • PepsiCo's decision to consolidate its global media account with Publicis is one of the biggest FMCG agency moves of the year, and Omnicom's public admission of the loss signals just how high the stakes are. • Omaha Steaks has made one of the most dramatic portfolio rationalisation moves in recent FMCG memory, cutting 60% of its SKUs at a moment when beef prices are at historic highs. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

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  The FMCG Marketing Daily

  The FMCG Marketing Daily | Danone 'very bullish' on fresh dairy | Campbell's heats up digital focus amid | US Consumers Choose Premium Or Value

  Sep 9, 20266 min

  The FMCG Marketing Daily — September 10, 2026 In this episode: • Danone is doubling down on fresh dairy in the US at a moment when the category faces serious headwinds — a bold brand strategy bet worth unpacking. • Campbell's is overhauling its marketing mix with a sharper digital pivot — a significant signal from one of America's most heritage-heavy FMCG brands. • New NIQ data confirms the US FMCG market is bifurcating hard between premium and value — and mainstream brands are the ones being squeezed out. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

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  The FMCG Marketing Daily

  The FMCG Marketing Daily | Samsung U.S. Marketing Chief Allison Stransky | Modelo hikes marketing spend on college | Müller teams up on yogurt NPD

  Sep 8, 20266 min

  The FMCG Marketing Daily — September 09, 2026 In this episode: • Boston Beer is raiding Big Tech marketing for its next CMO — a bold outside-category hire that signals the brand is rethinking how it competes in a fragmenting craft and RTD market. • Modelo is doubling down on college football with a new brand platform and increased spend — a direct challenge to Anheuser-Busch InBev's long-held dominance in sports sponsorship. • Müller is co-developing new yogurts with Mondelez and Pladis in a brand collaboration play that turns snacking rivals into NPD partners — and raises sharp questions about brand licensing as a growth lever in dairy. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

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