The Flowery Folk Podcast

The Flowery Folk Podcast is your fortnightly bloom boost for florists, floral designers and flower lovers who want to grow creatively and build a successful flower business. Hosted by Debra Pemble—an award-winning florist, educator and founder of The Posy Crew—this podcast delivers practical tips, industry insights and inspiring stories from across Australia’s floral community. Whether you're a seasoned florist or just starting out, you’ll find tools, strategies and real talk to help you run a business that’s as successful as it is stunning.

The Flowery Folk Podcast is a education podcast hosted by Unknown Host, with 19 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Flowery Folk Podcast, a education show with 19 episodes published.

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  Episode #18

  How to Price Flowers for Profit | Floristry Pricing with Melissa Westcott

  Sep 24, 202633 minS2

  Are you busy making flowers, filling orders and working all week, but still wondering where the profit actually went? Pricing is one of the biggest challenges in floristry, and in this episode of The Flowery Folk Podcast I chat with Melissa Westcott, florist, business owner and founder of Florist IQ, about how florists can get much more confident with their numbers. Melissa came into floristry with a strong business background, but even she found pricing flowers consistently difficult. That frustration eventually led her to develop Florist IQ, a pricing tool designed specifically for florists. But this conversation goes well beyond software. We talk about why simply using a standard 3 or 3.5 times markup may not work for your business, why being incredibly busy does not necessarily mean you are profitable and how easily seemingly small things like greenery, ribbon, cello, cards and extra stems can quietly eat away at your margins. Melissa also explains why florists need to understand the actual margin their individual business requires, taking into account overheads, staff, cost of goods, wages and the profit they want to make. • How to price flowers correctly in a floristry business • Why there is no one-size-fits-all markup for florists • The difference between being busy and being profitable • Why florists so often undercharge for their work • Charging properly for greenery, sundries and all those little extras • How changing flower costs affect your retail pricing • Designing beautiful flowers while staying aware of price • Getting staff to price consistently • What to do if your prices are currently too low • Gradually increasing your floristry prices without making one huge jump • Understanding your margin, overheads, wages and profit • Paying yourself properly as a business owner • How Florist IQ was developed and how it works • Melissa's plans for adaptive ordering, waste tracking and future integrations One point I particularly loved from this chat is Melissa's reminder that your business can look incredibly busy from the outside and still not be making enough money. And if that feels familiar, this episode is definitely worth a listen. Website: www.florist-iq.com.au Email: hello@florist-iq.com.au Instagram: @floristiq_software Melissa also mentions the free margin tool available through Florist IQ, which can help you start looking at what margin your own business actually needs. Profit First by Mike Michalowicz Melissa and I both recommend this one for business owners wanting to get a better handle on paying themselves, allocating expenses and making profit an intentional part of the business. This episode of The Flowery Folk Podcast is proudly sponsored by Flowers Magazine Australia , an independent Australian digital publication connecting florists, growers, wholesalers, educators and others across the cut flower industry. www.flowersmagazine.com.au Instagram: @flowersmagazineaustralia The Flowery Folk Podcast is for florists, floral designers, growers, students and flower lovers looking for practical floristry knowledge, creative ideas and real conversations from across the flower industry. Explore our podcast, floristry resources and upcoming online Flower School at: www.thefloweryfolk.com Instagram: @thefloweryfolk

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  Episode #2

  When Psychology Meets Floristry with Carla Anderson

  Sep 17, 202621 minS2

  What happens when a psychologist discovers floristry and starts to see flowers through a completely different lens? In this episode of The Flowery Folk Podcast, I chat with psychologist, florist and therapeutic horticulture practitioner Carla Anderson about the fascinating crossover between psychology, mindfulness and working with flowers. After more than 20 years working in psychology, Carla discovered floristry while looking for something creative to do purely for herself. But while studying floristry, she began to notice just how easy it was to become completely absorbed in the process of preparing, handling and arranging flowers. That curiosity eventually led her into the world of therapeutic horticulture and to creating workshops that bring psychology and floristry together. We talk about what therapeutic horticulture actually is, how Carla uses flowers as a medium in her workshops and why working with our hands can make mindfulness feel far more accessible than traditional meditation for some people. Carla also shares some simple ideas for florists who already run flower workshops and would like to bring a little more mindfulness into the experience. From slowing down while processing stems and noticing scent, texture and movement, to exploring the meanings and symbolism behind different flowers, these are ideas that can add another layer to a floral workshop without trying to turn it into therapy. We also chat about Carla’s love of growing flowers, her adventures with flannel flowers, poppies, snapdragons and other cut flowers, and how what started as a little bit of self-care has taken her down a completely unexpected path. It’s a lovely conversation about flowers, creativity, wellbeing and giving yourself permission to explore something simply because you enjoy it. Find Carla here: Instagram: @Florimour@carlaandersoncliniciantraining This episode of The Flowery Folk Podcast is proudly sponsored by Flowers Magazine Australia , an independent Australian digital publication connecting florists, growers, wholesalers, educators and others across the cut flower industry. Find Flowers Magazine Australia at: www.flowersmagazine.com.au Instagram: @flowersmagazineaustralia The Flowery Folk Podcast is for florists, floral designers, growers, students and flower lovers looking for practical floristry knowledge, creative ideas and real conversations from across the flower industry. Explore floristry education, resources and more at: www.thefloweryfolk.com Follow The Flowery Folk on Instagram: @thefloweryfolk

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  Episode #1

  Refocusing My Business: Goals, Burnout and What I'm Cutting Out for Season 2

  Aug 5, 202615 minS2

  Flowery Folk is back for season two, and I'm kicking it off with a bit of an honest one. I talk about why the podcast went quiet for months, the overwhelm that crept in after taking on Flowers Magazine Australia, and how I sat down to work out what I actually want from my businesses. I cover what's working across Posy Crew, Flowery Folk and the magazine, what wasn't, and the changes I'm making for 2026 and 27 so I spend more time on the stuff I love and less on the noise. The Flowery Folk is a podcast and education platform for florists, floral designers and flower lovers who want to grow their skills and build successful, sustainable businesses. Through inspiring conversations, practical industry insights and professional training, The Flowery Folk connects Australia's floral community while supporting both emerging and experienced florists. With the launch of The Flowery Folk School, the platform will offer accessible floristry and business education designed for the realities of modern floristry. Find out more and explore our courses at www.theflowerfolk.com

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  Episode #15

  Are You Really Ready to Grow Your Floristry Business? (Numbers You Must Know)

  Dec 11, 202529 minS1

  <p>In this solo episode, Debra digs into a big question so many florists wrestle with: when is it actually the right time to expand your flower business? Whether you’re dreaming of moving from a home studio into a shopfront, taking on a bigger lease, or hiring your first staff member, she walks through the real numbers, the hidden costs, and the systems you need in place before you take the leap. </p><p>You’ll hear why “feeling busy” isn’t enough of a reason to grow, how to check if demand for your floristry business is truly sustainabl...

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  The Flowery Folk Podcast

  Are You Really Ready to Grow Your Floristry Business? (Numbers You Must Know)

  Dec 11, 202529 min

  In this solo episode, Debra digs into a big question so many florists wrestle with: when is it actually the right time to expand your flower business? Whether you’re dreaming of moving from a home studio into a shopfront, taking on a bigger lease, or hiring your first staff member, she walks through the real numbers, the hidden costs, and the systems you need in place before you take the leap. You’ll hear why “feeling busy” isn’t enough of a reason to grow, how to check if demand for your floristry business is truly sustainable, and the simple maths you can use to work out your break-even point, contribution margin, and how many orders you actually need to cover a new lease or an employee. Debra also touches on Australian award rates, super, workers comp, and why documenting your systems is non-negotiable if you want to bring someone into the business and not go quietly mad. She wraps up with a reminder that expansion should make your flower business better, stronger, and more profitable—not just bigger—and points you back to earlier episodes on pricing and new revenue ideas if your numbers aren’t quite where they need to be yet. How to tell if it’s really time to expand your floristry business (and when it’s not) Why consistent profitability and a cash buffer matter more than “being busy” Checking if demand for your flower business is truly sustainable (and why turning away low profit work can be a good thing) The real cost of a shop lease: rent, fit-out, power, insurance, signage, legal fees, and hidden “outgoings” A simple rule of thumb for working out how much extra turnover you need to cover new rent or wages What to consider before hiring: award wages, super, workers comp, leave loading, allowances, paid leave and public holidays in Australia Why documented systems and processes are essential before you bring staff into your flower shop or studio How to calculate your contribution margin and monthly break-even point (and what that means in actual bouquets and orders) Using these numbers to decide if you’re ready to grow—or if you need to strengthen your current florist business model first Episode 10 – Pricing 101: Setting up the right costing model for your floristry business Episode 11 – Five revenue ideas for your florist shop: Extra ways to boost income before you expand

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