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Hosted by Liza Goetz · 🇺🇸 US · EN-US · 127 episodes
Established thought leaders with verified media credentials.
The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business . Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips , and encouragement rooted in experien
Liza Goetz hosts The Flower Files: The Wildly Native Podcast, a leisure show with 127 episodes published.
Being busy can feel productive, but on a flower farm, full days don’t always create profitable results. In this episode, we apply the Pareto Principle—the 80/20 rule—to a working cut flower farm and uncover which crops,
Holes in leaves, yellowing, black spots, and sudden decline can make it tempting to reach for a spray bottle—but the right diagnosis always comes first. In this episode, we show you how to identify the difference between
That bouquet on the grocery store rack may have traveled thousands of miles before it reached your table—and the journey affects everything from vase life to fragrance. In this episode, we’re joined by Jacob from Flower
Your flowers look wilted, the sun is blazing, and your first instinct is to grab the hose—but watering more isn't always the answer. In this episode, we break down the most common summer watering mistakes and show you ho
Seed packets are small, but the information they hold can shape your entire growing season. In this episode, we break down the details most growers overlook and show you how to use them to make smarter decisions—from cro
A seed packet may be small, but the system behind it is anything but. In this episode, we sit down with the team at GOC to follow the journey of wholesale flower seeds—from forecasting and inventory management to packing
A seed catalog can feel equal parts treasure map and strategy guide, especially when you're growing for real customers and real deadlines. In this episode, we sit down with the team behind GeoSeed and Park Seed to explor
Social media makes flower farming look effortless, but the reality is far more complex—and far more valuable to learn from. In this episode, I share my journey from agriculture teacher to flower farmer, the lessons I lea
Your yard can be full of flowers and still fall short when it comes to supporting pollinators. In this episode, we look beyond nectar plants to explore what bees, butterflies, moths, bats, beetles, and birds actually nee
We’re standing in the middle of a working flower farm in early spring talking about the one crop that never fails: weeds. In this episode, we break down what common weeds are actually telling you about your soil, moistur
A sunburn you forgot about might be the one your skin never does. In this episode, I’m joined by Christina DeLeon of Well Ave Dermatology to talk about skin cancer prevention, sunscreen myths, and what it really takes to
Your receipts are either protecting your profit or quietly costing you money. In this episode, we’re back with accountant Shannon Everhart to break down what small business owners actually need to know about tax write-of
You can be incredible at your craft and still get tripped up by the money behind your business. In this episode, I’m joined by tax pro Shannon Everhart to break down the financial foundations every new entrepreneur needs
Your first sale is a rush—then the real questions begin. In this episode, we step into the greenhouse to talk through what “next” actually looks like on a working flower farm, from seed starting and temperature control t
A single flower can turn into an ER-level problem when you live with a curious cat or a dog that treats the yard like a buffet. In this episode, I’m joined by Dr. Maddie Schofield of Chestertown Animal Hospital to walk t
Edible flowers can be a high-margin win or a frustrating source of waste—it all depends on whether you grow them with a plan. In this episode, we show you how to design an edible flower garden around function and end use
Most people never see the system behind a bouquet, which is exactly why local flowers can feel “impossible” to source. In this episode, I sit down with Ellen Frost of Local Color Flowers to unpack how she built a regiona
Spring hits and suddenly we want to cut everything down and make the garden look “done”—but that’s often how plants get damaged, pollinator habitat disappears, and weeds take over. In this episode, we take a smarter appr
Most shoppers don’t walk into a farmers market planning to buy flowers—and that’s exactly why your booth matters more than you think. In this episode, we break down what actually makes people stop, look, and buy, with pr
Farmers markets look like pure community—until you start selling. In this episode, we pull back the curtain on the unspoken rules, quiet competition, and real dynamics vendors navigate each week, especially for flower fa
Ellen Frost
Q&A Host · Local Color Flowers
1 appearance on this show
Carlos Lopez
United States Marine Corps veteran · Uvalde County Democratic Party
1 appearance on this show
GeoSeed team
GeoSeed
1 appearance on this show
Jackson & Perkins
Jackson & Perkins
1 appearance on this show
Park Seed team
Park Seed
1 appearance on this show
Twilley
Twilley
1 appearance on this show
Hannah Warsh
Hyatt Place
1 appearance on this show
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The Flower Files: The Wildly Native Podcast is hosted by Liza Goetz. The show is categorised under leisure (home) and has published 127 episodes.
The Flower Files: The Wildly Native Podcast has published 127 episodes.
The Flower Files: The Wildly Native Podcast regularly covers leisure, home, garden. It sits in the leisure category, with a home focus.
The Flower Files: The Wildly Native Podcast is accessible for guests with genuine leisure expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Flower Files: The Wildly Native Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Flower Files: The Wildly Native Podcast average 34 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Flower Files: The Wildly Native Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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