The Flower Files: The Wildly Native Podcast

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business . Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips , and encouragem

The Flower Files: The Wildly Native Podcast is a leisure podcast hosted by Liza Goetz, with 134 episodes on record and a Required Pod Score of 80.

Liza Goetz hosts The Flower Files: The Wildly Native Podcast, a leisure show with 134 episodes published.

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  Episode #134

  Ep 134 - Pollinators In A Backyard Garden - Real Talk With Cindy King From The Mill

  Sep 29, 202641 minS3

  A thriving pollinator garden doesn’t have to become another chore list. In this episode, I’m joined by certified professional horticulturist Cindy King to explore what really creates a healthy habitat—from stronger soil and thoughtful sun exposure to native plants, host plants, and season-long blooms. We also talk about why letting your garden stay a little wild can be one of the smartest things you do. From leaving hollow stems for native bees to choosing powerhouse plants like mountain mint, Cindy shares practical strategies that support pollinators while working with nature instead of against it. We dive into butterflies, cover crops, beneficial insects, birds, fireflies, and the surprising wildlife that appears when the pieces of a healthy ecosystem come together. If you want a garden that’s beautiful, resilient, and genuinely alive, this conversation will show you where to start. The Flower Files Podcast Instagram https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website !! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide Not sure what to grow? Find out our Top Cutting Flowers for your Garden https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

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  Episode #133

  Ep 133 - The Biggest Flower Growing Secret: Spring Starts In Fall

  Sep 22, 202638 minS3

  Spring flowers don’t start in spring—and understanding that can completely change the way you plan your garden. In this episode, we break down why fall is the ideal time to establish many of your earliest blooms, from hardy annuals like larkspur, nigella, snapdragons, and sweet peas to spring bulbs and ranunculus. You’ll learn how cooler temperatures, steady moisture, and strong root development set the stage for an earlier, more abundant spring. We also dive into the details that make fall planting successful, including seed-starting methods, succession planning, soil temperature, drainage, microclimates, and winter protection. Whether you’re planting a backyard cutting garden or planning crops around spring sales, you’ll learn how to work backward from your desired bloom window and build in the buffers experienced growers rely on. A beautiful spring starts months earlier—and this episode shows you exactly where to begin. The Flower Files Podcast Instagram https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website !! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide Not sure what to grow? Find out our Top Cutting Flowers for your Garden https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

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  Episode #129

  Ep 129 - The Business Of Big Flowers An Honest Conversation With Sarah Campbell

  Aug 25, 202650 minS3

  Social media asks florists to be designers, marketers, content creators, and trend forecasters all at once—and the pressure can be overwhelming. In this episode, we sit down with Sarah Campbell of Intrigue Designs and Intrigue Teaches to talk about balancing creativity with visibility, sharing knowledge in an industry often shaped by gatekeeping, and building a floral business that can thrive both online and off. If you've ever wondered whether social media is helping your business or draining your energy, this conversation will resonate. Sarah also shares her journey from wedding planning to luxury floral design, the realities of teaching across the country, and what it was really like competing on Netflix’s The Big Flower Fight . From scaling large installations with a small team to navigating burnout, pricing, and the inevitable surprises that come with events, this episode is filled with honest insights and practical wisdom for florists at every stage of their career. The Flower Files Podcast Instagram https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website !! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

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  Episode #128

  Ep 128 - The 20% of Flower Farming That Makes 80% of Your Profit

  Aug 18, 202630 minS3

  Being busy can feel productive, but on a flower farm, full days don’t always create profitable results. In this episode, we apply the Pareto Principle—the 80/20 rule—to a working cut flower farm and uncover which crops, customers, and activities actually move the business forward. From fieldwork and farmers markets to weddings and marketing, we look at the difference between simply staying busy and making meaningful progress. We also get honest about workhorse crops, flowers that don’t earn their space, customer buying behavior, and the hidden time traps that quietly eat into your margins. You’ll learn how to identify the 20% of your efforts creating the greatest return—and start letting go of the rest. If you’re ready to work more intentionally, grow more strategically, and build a flower business around what actually works, this episode will help you reset your priorities. The Flower Files Podcast Instagram https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website !! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

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  Episode #127

  Ep 127 - Is It a Bug or a Disease?

  Aug 11, 202636 minS3

  Holes in leaves, yellowing, black spots, and sudden decline can make it tempting to reach for a spray bottle—but the right diagnosis always comes first. In this episode, we show you how to identify the difference between pests, diseases, and environmental stress by looking beyond a single damaged leaf and reading the bigger picture. You'll learn how weather, watering, and growing conditions can mimic plant problems, helping you avoid unnecessary treatments and make more confident decisions. We also break down the key signs of common pests, fungal diseases, and viral infections, from chewing damage and sticky honeydew to powdery mildew, spider mites, and mosaic patterns. With a simple step-by-step approach to diagnosing plant issues, you'll know when to treat, when to monitor, and how to build a healthier, more resilient garden or flower farm with confidence. The Flower Files Podcast Instagram https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website !! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

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