Hosted by Stuart P. Turner · EN · 42 episodes
Established thought leaders with verified media credentials.
Conversations with marketing and sales leaders on how B2B buying has changed and what to do about it. Hosted by Stuart P. Turner. Research from Gartner and Forrester consistently shows the same thing: buying decisions are made by groups of 6 to 16 people, preferences form before formal evaluation begins, and 80% of deals fail because the buying group cannot reach internal consensus. Yet most go-to-market is still built for individual leads. Each episode explores a different dimension of this shift - through solo commentary, co-hosted discussions, and practitioner interviews. Topics include buyer group intelligence, the 3C Framework (Connect, Converse, Convert), revenue operations, social selling, and the changing landscape of B2B growth. Current series: The Buyer Group Intelligence Playbook - an 8-part companion to the article series on findtheflowstate.com/insights</a
Stuart P. Turner hosts The Flow State Podcast, a business show with 42 episodes published.
The data era is over. The intelligence era is upon us. Season 4 is here! Listen in for overview of what's coming and why it matters. Stu walks through the Buyer Group Intelligence Playbook, the framework at the heart of
Your brand isn't what you say it is. It's what people say about you when you're not in the room. Season 4 opens with Ashton Tuckerman, General Manager at TwentyTwo Digital, unpacking her takeaways from Content Summit Aus
Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your ef
Today Stu is selling himself (not like that guys, come on now...) Stu walks through he Hub™, Flow State's intelligence platform. It was built to solve our own pain points, and now we would love to know how it can help to
Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the value proposition. You might be surprised at
Once a great way to snap a consumer electronics bargain, now yet another sale in a seemingly endless cycle of sales in the retail year. So how is Black Friday killing your B2B sales potential? Listen in to find out.
Flipping the script today to focus on Sales! Interesting insight from real world conversations, reflections on a pretty tough year, and what we need to do to keep the numbers going up in 2026. #findtheflowstate
The scariest time of the year - no, not halloween - budgets! As usual marketing faces pressure on many fronts when it comes to budgeting. As we approach the end of the year, Stu walks through some of the key influences o
Ashton joins Stu to talk about her highlights and takeaways from SXSW Sydney, the dangers of chasing trends and why AI being everywhere is just not quite as exciting as it sounded at the beginning of the year. #findthefl
Looking for a simple steel thread from strategy to revenue movement? Look no further! Stu talks about what ABX (Account Based Execution) is and why it's such a valuable approach here in APAC to cut through the noise, imp
Today Stu talks about the power of our animal brain, and how you can use your gut instincts to make better decisions about work as well as life. #findtheflowstate
Today Stu talks about the why of Flow State; why it's so important now (both the concept and our brand), why we're here (Flow State, not humanity as a whole) and answers the question "what do you do with your degree?" #f
"Authentic" was the word of the year in 2023. Two years on in 2025, we're struggling to work out what's real and whether any human people are left on the internet. Today Stu speaks to Lotty Wiltshaw, Director and Founder
Today Stu and the wonderful Mikayla Nicol delve into the latest trend chasing, totally-not-made-up job titles in digital, why we should be very wary of SaaS vendors telling us what to do and most critically, what our pos
Join Stu as he talks about the importance of authenticity and focus in sales, why AI is in danger of ruining both sales and the arts and why your brand is wasting a ton of time and money paying consultants to drone on ab
Today Stu discusses two if his biggest passions - digital technology and music - in light on the recent investments and comments of Spotify CEO Daniel Ek, the continued encroachment of AI into the arts, and the implicati
Is the internet / your boss telling you AI can do you job? If so you're not alone - but there are plenty of reasons why it can't, and won't for some time. This week Stu discusses 4 ways to fight back against AI creeping
This week Stu talks through some interesting and provocative insights from recent market research conversations, including two major issues that are damaging growth potential in B2B brands. #findtheflowstate
Today Stu catches up with Melinda Stuart to discuss the challenges we face as we fight the good fight against entrenched big tech agendas, struggle against empty hype around agentic AI and consider how we should be manag
Time for something a little bit different! Today host Stuart P. Turner walks through some thought provoking preview points from the current market research that the Flow State team are undertaking. Generational shifts in
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The Flow State Podcast is hosted by Stuart P. Turner. The show is categorised under business (technology) and has published 42 episodes.
The Flow State Podcast has published 42 episodes.
The Flow State Podcast regularly covers business, technology. It sits in the business category, with a technology focus.
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Episodes of The Flow State Podcast average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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