Episode #106
Martin Hunter: The State of the Game
Dec 1, 20251h 15m
Martin Hunter (Bradford City, Stoke City, Norwich City, Watford, Southampton, and the FA) shares his thoughts on the state of Football in the UK.
sports
The Five W's
Hosted by Kevin Shattock · sports · EN-GB
About this Podcast:
What Works for Who in What Context and Why. An exploration of a biopsychosocial approach to athlete development, seeking to be a form of knowledge exchange to a wide variety of practitioners (e.g., academics, coaches, psychologists, S&C, sport scientists).Each episode offers a unique perspective on the subject from current athletes or coaches discussing their lived experience, former athletes and coaches reflecting upon their learning, and conceptual frameworks from academia.
Pitch Analysis
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Contact path
Public web form
Booking probability
24%
Guest openness
Selective
80/100
Required Score
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What is The Five W's about?
What Works for Who in What Context and Why.
Who hosts The Five W's?
The Five W's is hosted by Kevin Shattock. The show has published 108 episodes to date.
What has The Five W's covered recently?
Recent episodes include "Martin Hunter: The State of the Game" (1 December 2025, 75 minutes), "Katie Birch: Keep the Plates Spinning" (24 November 2025, 78 minutes), and "Erin Wallace: The Chaos of Objectivity" (23 August 2025, 77 minutes).
How often does The Five W's publish?
The Five W's publishes roughly weekly, with episodes averaging 38 minutes across 108 episodes.
How hard is it to get booked on The Five W's?
Booking probability for The Five W's is 24%, and the host is rated Selective on guests. The Five W's requires a Pod Score of 80 or higher. The Five W's's contact route on record: public web form.
Who should pitch The Five W's?
The strongest fits for The Five W's are Sports. The Five W's has a sports audience.
About the host
Kevin Shattock hosts The Five W's, a sports podcast with 108 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #105
Katie Birch: Keep the Plates Spinning
Nov 24, 20251h 18mKatie Birch (Durham University & Scottish Hockey) discusses her journey as a dual-career athlete.
Episode #104
Erin Wallace: The Chaos of Objectivity
Aug 23, 20251h 17mIn this episode Erin Wallace (British Athletics) discusses the harsh reality of athletics and its objective nature. The Five W's Podcast What Works for Who in What Context and Why The podcast explores a biopsychosocial...
Episode #103
The Five Minds of the Modern Strength & Conditioning Coach
Aug 16, 202526 minIn this episode I am exploring Gardners (2007) Five Minds framework in an attempt to gain a deeper understanding of the complexities of S&C coaching and my own professional practice journey, and how the continued...
Episode #102
Monday Morning Commute: The Alexander Isak Saga
Aug 11, 202515 minThe Alexander Isak Saga; What can we learn from a biopsychosocial perspective? In Monday morning commute episodes we will explore a theoretical concept, heuristic, or auto-ethnographic narrative in a short, digestible...
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Episode #101
Monday Morning Commute: Be Like Arsene
Aug 4, 20255 minIn Monday morning commute episodes we will explore a theoretical concept, heuristic, or auto-ethnographic narrative in a short, digestible format, one that hopefully fits nicely into your daily commute. The aim is not...
Episode #100
Episode 100: A Letter to My Younger Self
Jul 20, 202414 minIn this milestone episode I read a letter I have developed to my younger self based upon this professional doctorate journey. This episode is inspired by the work of Dr Chris Szedlak and Dr Andrew Manly. The Five W's...
Episode #99
Monday Morning Commute: Ubuntu
Jul 15, 20248 minIn Monday morning commute episodes we will explore a theoretical concept, heuristic, or auto-ethnographic narrative in a short, digestible format, one that hopefully fits nicely into your daily commute. The aim is not...
Episode #98
Thought Experiment Thursday: If This Happens, Do This
Jul 11, 20247 minWelcome to Thought Experiment Thursday’s on the Five W’s podcast. In these episodes I will be posing a philosophical viewpoint in the form of a narrative, story or question that will hopefully serve as a self-reflection...
Episode #97
Ryan Dodyk: One Hundred Percent
May 11, 20241h 13mRyan Dodyk (Team Canada) discusses his performance environment and what he needs to perform at the highest level. The Five W's Podcast What Works for Who in What Context and Why The podcast explores a biopsychosocial...
Episode #96
Monday Morning Commute: The Campfire
May 6, 20246 minIn Monday morning commute episodes we will explore a theoretical concept, heuristic, or auto-ethnographic narrative in a short, digestible format, one that hopefully fits nicely into your daily commute. The aim is not...
Episode #95
Maddie Leech: Saying It Out Loud
Apr 13, 20241h 18mRoad (LifePlus-Wahoo) & Track (GB Cycling) cyclist Maddie Leech discusses her athlete journey, performance environment, and the Five W's. The Five W's Podcast What Works for Who in What Context and Why The podcast...
Episode #94
Thought Experiment Thursday: Inverted Qualia
Apr 11, 20245 minWelcome to Thought Experiment Thursday’s on the Five W’s podcast. In these episodes I will be posing a philosophical viewpoint in the form of a narrative, story or question that will hopefully serve as a self-reflection...
Episode #93
Thought Experiment Thursday: Do We Actually Know?
Apr 4, 20248 minWelcome to Thought Experiment Thursday’s on the Five W’s podcast. In these episodes I will be posing a philosophical viewpoint in the form of a narrative, story or question that will hopefully serve as a self-reflection...
Episode #92
Monday Morning Commute: The Chicken or The Egg
Mar 25, 20248 minIn Monday morning commute episodes we will explore a theoretical concept, heuristic, or auto-ethnographic narrative in a short, digestible format, one that hopefully fits nicely into your daily commute. The aim is not...
Episode #91
Georgina Brayshaw: Rising From the Ashes
Mar 2, 20241h 1mGeorgina Brayshaw (Leander & GB Rowing) discusses her journey from being told she may be in a wheelchair for the rest of her life to becoming a world champion and Olympian. The Five W's Podcast What Works for Who in...
Episode #90
Melissa Bratic: The On / Off Switch
Feb 18, 20241h 21mMelissa Bratic (Team Canada Karate) discusses her athlete journey and performance environment. The Five W's Podcast What Works for Who in What Context and Why The podcast explores a biopsychosocial approach to athlete...
Episode #89
Monday Morning Commute: The Finn Russell Paradox
Feb 12, 20247 minIn Monday morning commute episodes we will explore a theoretical concept, heuristic, or auto-ethnographic narrative in a short, digestible format, one that hopefully fits nicely into your daily commute. The aim is not...
Episode #88
Becky Storrie: Keep Challenging
Jan 13, 20241h 16mBecky Storrie (Team DSM-Firmenich PostNL & British Cycling) discusses her fast track through to the pro peloton, the challenges she has faced, and her performance environment. The Five W's Podcast What Works for Who in...
Episode #87
Emma Pallant-Browne: A Happy Athlete Is A Fast Athlete
Jan 6, 202458 minEmma Pallant-Browne (Duathlon & Ironman Triathlete) discusses her athlete journey and what she needs from her performance environment to succeed. The Five W's Podcast What Works for Who in What Context and Why The...
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