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Hosted by Unknown Host · 🇺🇸 US · EN · 228 episodes
Established thought leaders with verified media credentials.
The Fitcarma Podcast is for fitness studio owners who are ready to make the leap from being a business to becoming a brand.Each episode explores what it really takes to build a fitness brand people feel, trust, and choose on purpose: from sharper positioning and stronger messaging to better class experiences, team alignment, and long-term loyalty.If you want to stand out in a crowded market, create a more memorable client experience, and build something people come back to for more than just the workout, this show is for you.
Unknown Host hosts The Fitcarma Podcast, a health show with 228 episodes published.
Why do people stop coming to your fitness studio? It's easy to blame motivation, discipline, busy schedules, streaming workouts, or short attention spans. But what if the real problem is something deeper? In this episode
What's the number nobody talks about? For boutique fitness studio owners, it's the sale price. But this episode isn't just for owners preparing to sell. It's for anyone who wants to build a studio that is more valuable,
Most studio owners think they have a marketing problem. But what if the real issue is that your brand story, follow-up systems, and in-studio experience aren't working together? In this episode, we sit down with Zach Mil
Fitness is changing. Not because there's a hot new workout on the menu, but because people are craving something more meaningful than a class they try once and forget. In this episode, we sit down with Jack Thomas, found
In this episode, Shay breaks down the hidden energy leaks that drain trust, culture, consistency, and scalability inside boutique fitness businesses... even the really good ones! From hiring the wrong people for the righ
Your social media feed can be an invitation into your brand world, or a fancy display case. You didn't open a studio to perform. You opened it to help people feel stronger, steadier, more themselves. If your posts impres
What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind one of the most trusted na
You've built something powerful. An experience your community loves. But behind the scenes, you're wearing too many hats, struggling to replicate the magic, and wondering how to get your team to carry the brand with the
What if music isn't just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand? In this unforgettable episode of the Fitcarma Podcast, we s
Ashley Marand Iwanicki is the founder and CEO of The Collective Studios, a boutique fitness brand in New Hampshire that's redefining what it means to lead with purpose, build community, and create experiences that actual
Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn't be allowed in Pilates class—and that instructors with a "gut" shouldn't be teaching. Yes, she delet
What if your potential clients aren't lazy, unmotivated, or inconsistent—what if your brand just isn't making them feel like they belong? In this episode, we challenge one of the fitness industry's most toxic assumptions
Trends aren't growing the fitness industry—they're just keeping it spinning. Despite all the buzz and innovation, only 20–30% of people consistently work out. And that number hasn't moved in decades. In this episode, Bar
If your fitness brand isn't growing the way you want it to, it's probably not a marketing problem. It's not your logo. It's not even your class experience. It's the lack of a North Star—a core belief that guides your mes
What does your cueing style have in common with Mario Kart and a trip to IKEA? A lot more than you think. In this episode, Barry and Shay answer a big question from inside the Conservatory: How do you balance giving clea
What if your fitness class was more than just a workout? What if it was a transformational journey where every client felt like the hero of their own story? In this episode, we dive deep into the Story Driven Class Exper
Are you unknowingly holding back your studio's growth? Many fitness business owners hesitate to define their clients' real struggles, fearing they'll sound negative or push people away. But here's the truth: If you don't
After nearly a year away, we're back—and stepping into a whole new era! In this episode, we're catching you up on everything: our big move to Costa Mesa, our massive brand refresh (say hello to FitCarMa!), and the exciti
Whether you're new to conducting formal and informal evaluations or looking to refine your current process, this episode is packed with insights. We discuss performance reviews' important role in enhancing your business
In this episode, we turn the traditional fitness marketing playbook on its head. If you're like most fitness professionals we speak to, you may not know exactly who your ideal client is or how to market to them in a way
Jack Thomas
Music Therapist · The Royal Children's Hospital
1 appearance on this show
Jeff Zwiefel
former President & COO · Life Time
1 appearance on this show
Emma Marshall
researcher, educator, and author of Music is Medicine · Movement is Medicine
1 appearance on this show
Shay Kostabi
Fitcarma
1 appearance on this show
Zach Mills
ONBRND Marketing
1 appearance on this show
Ashley Marand Iwanicki
The Collective Studios
1 appearance on this show
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The Fitcarma Podcast is hosted by Unknown Host. The show is categorised under health (fitness) and has published 228 episodes.
The Fitcarma Podcast has published 228 episodes.
The Fitcarma Podcast regularly covers health, fitness, business. It sits in the health category, with a fitness focus.
The Fitcarma Podcast is accessible for guests with genuine health expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Fitcarma Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Fitcarma Podcast average 47 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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