
The Female Founder Show
How Tsvetta Kaleynska Turned Social Listening Into a Business
Send us Fan Mail Tsvetta Kaleynska, founder of Rila Global Consulting and Glorion Media, joins The Female Founder to share how growing up in post-communist Bulgaria shaped her entrepreneurial mindset and ultimately led her to build two successful companies in the United States. After teaching herself English and earning an academic scholarship to study in Brooklyn, Kaleynska developed a career centered on understanding people, markets, and the problems businesses often overlook. Today, her social intelligence agency helps major brands turn unstructured consumer conversations into actionable insights. Kaleynska reflects on the early challenges of entrepreneurship, including receiving a cease-and-desist letter during her first week in business, and how setbacks became opportunities to learn and adapt. She also explores how consumer expectations have evolved, why Fortune 500 companies need to look beyond discounts and traditional marketing, and how smaller brands are using specialized creators and social commerce to build trust. From leveraging AI and social listening to protecting personal privacy and automating finances, Kaleynska offers practical strategies for founders looking to build smarter, more resilient businesses. Join us as we discuss: Turning overlooked consumer data into business intelligence Building Rila Global Consulting in the pharmaceutical market Responding to early setbacks and navigating business challenges What modern consumers expect from brands and corporate leaders Using social listening to uncover customer needs and market trends Leveraging AI to streamline research and B2B sales Practical tools for protecting and scaling an early-stage business Building financial literacy and mentoring future entrepreneurs Thank you for tuning in to The Female Founder Show with host and entrepreneur Bridget Fitzpatrick. If you like what you heard, please give us a review and let us know what you think! Want to hear and see more great content to help you run your business more profitably? Go to ASBN.com. If you want to watch the full video version of The Female Founder show, go to TheFemaleFounder.com

