The Fashion Brand Clinic Podcast

After 15 years in the fashion industry, I'm now a fashion brand consultant working 1:1 with new & innovative clothing brands.My focus with The Fashion Brand Clinic Podcast is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.

The Fashion Brand Clinic Podcast is a arts podcast hosted by elizabeth stiles, with 170 episodes on record and a Required Pod Score of 80.

elizabeth stiles hosts The Fashion Brand Clinic Podcast, a arts show with 170 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #177

  Silence Isn't a No: The Audacity To Ask For What You Want | Kira Matthews

  Oct 1, 202627 min

  There are only two things you need to get what you want: know what you want, and have the audacity to ask. Kira Matthews explains why the second one is so hard, and how to do it anyway. (Click here for Katie Farrell's Free Guide ) This one comes straight from the stage at Fashion Marketing Live, and I've been dying to share it with you. Kira Matthews has been on the podcast before, back on The Fashion Feed. She's a coach, the host of No Room for Doubt , and the founder of Pitch School, where she teaches founders and creators how to knock on the door of the brands on their bucket list and ask. She's pitched Ganni herself. Kira will be the first to tell you she doesn't have a fashion brand. But every one of you has a list: the stockist you'd love to be in, the collab, the press you'd kill for, the person whose reply would change your whole year. And most of us (I'm not gonna lie, me included) are working harder and harder, hoping somebody notices, instead of asking. That's what this talk is about. What Kira covers: The only two things you need to get what you want The two types of people in the world Why overworking the ask never works Fred and the air fryer. The Ganni email chain. The science bit. The motivational triad (avoid pain, seek pleasure, conserve energy) Why quitting feels so good, and what the first escalator at Harrods has to do with it Netflix, Blockbuster and the no that wasn't about the idea From the audience Q&A: the fact vs story exercise for when you're riddled with self-doubt. (This is the bit to screenshot on YouTube or note down!) Find Kira Instagram: @kirathebold TikTok: @therealkirathebold LinkedIn: Kira Matthews Website and Pitch School: kiramatthews.com https://www.kiramatthews.com/signupforpitchschool Podcast: No Room for Doubt Kira's first time on the show: The Fashion Feed, Episode 32: Building Unshakeable Confidence with Kira Matthews Mentioned in this episode Fred van der Weij, the Dutch inventor of the air fryer (launched by Philips in 2010) The Pleasure Trap , Dr Douglas Lisle's TEDx talk on the motivational triad Marc Randolph, Netflix co-founder, on The Diary of a CEO Ganni Come to Fashion Marketing Live 2027 If being in that room sounds like your idea of a fun day out, Fashion Marketing Live is back on Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist → elizabethstiles.co.uk/2027-fashion-marketing-event More from Elizabeth Free resources → elizabethstiles.co.uk/freebies The Fashion Feed is my free weekly newsletter and Facebook group The Scaling Project offers six months of 1:1 mentoring for established, VAT-registered brands → elizabethstiles.co.uk/level-up This episode is sponsored by Katie Farrell Katie Farrell E-Consultant specialises in Klaviyo email marketing for Shopify fashion brands. Katie's free guide to the five main Klaviyo flows (what good looks like, plus the red flags) is here → https://www.katiefarrell-econsultant.com/podcast Instagram: @itskatiefarrell . DM her the word "podcast". Work with Katie: katiefarrell-econsultant.com/enquire

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  Episode #176

  Is A Stylist A Luxury Or A Business Expense? | Sophia Bayly

  Sep 17, 202644 min

  Is a stylist a luxury or a business expense? My own stylist has an answer, and a number that settles it. Hi, I'm Elizabeth Stiles , host of this podcast, and this one's a bit personal. Sophia Bayly is my stylist — she has been since the early days of her business, back when I'd come out of lockdown living in gym leggings and could not have told you what my wardrobe was any more. Which, for someone who has worked in fashion her entire career, is slightly embarrassing to admit. I know what some of you are already thinking, because I thought it too: a stylist is expensive, it's frivolous, I'll do it when I'm making more money. So I put that to Sophia directly. Her answer reframed the whole thing for me — and it came with a stat that made my jaw drop. Sophia is a personal stylist for women in business: founders, the women building personal brands online, the ones who have built something successful, are suddenly being invited onto panels and podcasts and into rooms, and have looked in the wardrobe and realised it hasn't kept up with them. She's worked with over 80 of them, on both sides of the Atlantic. And because we're mates, this is less of an interview and more two friends being very honest about clothes and money. What we get into: The reframe: why Sophia stopped calling styling a personal treat and started calling it a business investment — and why clients say yes faster when she does The 120-day stat. The mental tax of getting dressed — nothing to wear, stressing about the event — costs the average woman 120 days of her life. Hand that load to someone else and use it for making money Cost per wear: the £10-a-wear dress versus the £40 dress you never touch, and why Sophia's clients say the process has saved them money If you outsource your podcast editing, why wouldn't you outsource your style? The real cost of not doing it: the client who skipped a really important networking event because she couldn't face deciding what to wear, and the one who couldn't think straight on a panel because she felt wrong in her clothes People don't discover you through your website any more. They discover you on social media. Your style is doing the talking before you've said a word Style is tribal: how what you wear signals "I'm for you" to the right customers The client whose leads changed depending on what she wore Why every single one of you already has a personal style, even if you're convinced you don't Client A vs Client B — the safe, neutral, Uniqlo dresser and the colour-and-pattern magpie, and what each wardrobe is missing (this is the bit to screenshot) Why "I've got nothing to wear" is almost never true, and buying deep instead of diverse For the brand owners: the two brands nailing styling content — Never Fully Dressed and Tibi — and why it's Sophia's number one answer to "how do I keep selling after launch week" The advice she gives every client: where are your shoes? A top and trousers is only 50% of the outfit And the line I needed to hear: black Birkenstocks and a Uniqlo swing bag will kill any outfit. Dead. Find Sophia Instagram: @sophia.a.bayly TikTok: @sophia.a.bayly Website, style quiz and free downloads: sophiaabayly.com Newsletter: Off the Cuff — weekly styling tips, sign up via her site Mentioned in this episode Never Fully Dressed — founder Lucy Aylen · neverfullydressed.com · Lucy was a guest on The Fashion Feed, episode 58 Tibi — founder Amy Smilovic, New York · tibi.com · her weekly Instagram Style Class Odd Muse — founder Aimee Smale · oddmuse.co.uk The Shopping Forecast — Elizabeth's other podcast, with Catherine Erdly (where the Shark ChillPill review will be settled once and for all) Work with Elizabeth Magnetic — the six-month marketing accelerator for fashion brands. Styling content, storytelling, all of it, so your clothes keep selling long after launch week. → https://www.elizabethstiles.co.uk/marketing-waitlist Fashion Marketing Live 2027 — Monday 15 March 2027, London. 100 fashion founders in a room. The first one sold out in a day — waitlist via the menu at elizabethstiles.co.uk The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → elizabethstiles.co.uk/level-up Free resources → elizabethstiles.co.uk/freebies The Fashion Feed — the free weekly newsletter and Facebook group

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  Episode #175

  From "The Saturdays" to Fashion Founder at Faves The Edit - Frankie Bridge and Leah Meredith

  Sep 4, 202649 min

  The Saturdays and S Club Juniors superstar Frankie Bridge and Leah Meredith built Faves out of something that started as a weekly post — Frankie trying on high street finds on her landing every Sunday. It's now a community-powered platform working with River Island, ASOS and Katie Loxton, running live events and a newsletter that out-engages everything they do on social. This one is about the unglamorous machinery underneath a business everyone assumes was easy because there's a famous name attached to it. Spoiler: it wasn't, and the famous name has occasionally made it harder. What Frankie and Leah get into: The Instagram DM Leah ignored because she assumed it was a fan account — and the year it then took Frankie to believe Faves was actually a business Why the newsletter came before anything else, and Elizabeth's blunt view on brands sitting on six figures of Instagram followers and a five-figure email list The difference between a customer and a community, and how to tell which one you've actually got Why what you say no to matters more than what you say yes to — including the big-money offers they turned down when they badly needed the money The front row decision at Faves The Runway, why PR pushed back, and what it bought them How to know your customer for real: the WhatsApp group of Faves Insiders who'll tell them straight when something's overpriced Why 30 engaged people in a room is a genuine win, not a disappointing turnout What actually happens when brands hand over creative control — and why those are the collaborations that perform Frankie on being back at the bottom: starting again in fashion after S Club Juniors and The Saturdays, and being read as a pop star having a go Why in-person is the one thing AI can't touch, and what that means for how you sell clothes Elizabeth's line of the episode: "You don't need to be a bitch to work in fashion." If you've been telling yourself you need a bigger audience before you can do anything real, this is the episode that takes that excuse away. Find Faves Instagram: @favestheedit TikTok: @favestheedit Frankie Bridge: @frankiebridge on Instagram · @frankiebridge on TikTok Faves newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=QWEBkN&g=TNYEpL&utm_source=ig&utm_medium=social&utm_content=link_in_bio Leah Meredith: https://www.instagram.com/leahmmeredith/ https://www.instagram.com/haus_of_hyde https://uk.linkedin.com/in/hausofhyde Mentioned in this episode F&F at Tesco — Frankie's first clothing collaboration, and how she and Leah met River Island, ASOS and Katie Loxton — named as the brands who backed Faves early and gave them creative control. The Faves Edit with Katie Loxton is live Faves The Runway — their London Fashion Week show. Faves Live events on Eventbrite Lauren Paxton — Faves stylist · Izzy Utterson — head of wellness contributor [spellings to confirm] FEBE Growth 100 — Frankie and Leah are listed as co-founders of Faves on the 2026 list Work with Elizabeth Magnetic — the six-month group marketing programme for fashion brands. 25 places a round → https://www.elizabethstiles.co.uk/marketing-waitlist The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → elizabethstiles.co.uk/level-up The Starter Course — four sessions for anyone at the very beginning → elizabethstiles.co.uk/services The Fashion Feed — the free weekly newsletter and Facebook group Free resources → elizabethstiles.co.uk/freebies

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  Episode #174

  How Boutique Buyers Choose Which Brands To Stock

  Aug 20, 202651 min

  They chased one brand for eighteen months. It's now their bestseller. Here's what finally made it say yes — and what makes a buyer quietly drop you. Alyssa Iaquinto and Lily Quenneville barely knew each other when they decided to open a shop together. Three years on, ROVE London sits at 333 Portobello Road, stocking Dôen, Simkhai, Posse, St. Agni, Tressé and a rotating cast of brands you genuinely cannot buy anywhere else in the UK. But this isn't really an episode about opening a shop. Alyssa and Lily are buyers. They are the person on the other end of the wholesale email you've been sending. And in this conversation they say out loud the things brands almost never get to hear: why they say yes, why they say no, what makes them drop a brand, and exactly what a late delivery does to a boutique's margin. What we get into: • The chicken-and-egg problem of stocking a brand-new boutique — and the one brand that said yes first and unlocked all the others • Why Dôen took eighteen months of follow-ups, and why that's actually a compliment • The real reason brands said no: no trading history, no website, not a single social post • The thing they'd genuinely go back and change, which is the same regret I hear from founders constantly • What actually happens on a buying trip — the 6am Eurostar, three days of back-to-back appointments, and why two buyers in the same showroom walk out with completely different edits • How the data/intuition split shifted from 100/0 to 50/50, and why their numbers never tell the whole story • What to do when you get a buy badly wrong and nobody wants the thing you bought fifteen of • The screenshot bit: what makes a brand a joy to work with, and what makes one a nightmare. Spoiler — it isn't the design or the price • A dress due in January that landed in July, and what that does to a selling window • Why they turned down a street full of big names to sit among independents and vintage shops instead Alyssa and Lily are also both inside Magnetic, so I get to watch them do this properly week to week. The bit I keep coming back to: they answer customer WhatsApps at midnight. One of them took a customer's call on the Tube. You can never get that on Amazon — so do what Amazon can't. FIND ROVE LONDON Shop: 333 Portobello Road, London W10 5SA Online: https://rove-london.com Instagram: https://www.instagram.com/rove_london/ TikTok: https://www.tiktok.com/@rove_london BRANDS MENTIONED Dôen · Simkhai · Tressé · Posse · St. Agni · Staud · Faithfull the Brand · Agolde · Soft Goat · Le Scarf. Also name-checked as customer requests: SIR. and DISSH. WORK WITH ELIZABETH Magnetic — my six-month marketing accelerator for fashion businesses. We build an organic marketing strategy from scratch and then put it into action together. A small handful of spaces left for September 2026 — email hi@elizabethstiles.co.uk and we'll have a chat. https://www.elizabethstiles.co.uk/magnetic-open The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands https://www.elizabethstiles.co.uk/level-up Free resources: https://www.elizabethstiles.co.uk/freebies The Fashion Feed — my free weekly newsletter and Facebook group Fashion Marketing Live 2027 — Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist via the menu at https://www.elizabethstiles.co.uk The Shopping Forecast — my other podcast, with Catherine Erdly: https://podcasts.apple.com/gb/podcast/the-shopping-forecast/id6787894258

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  Episode #3

  She Grew A Fashion Brand To 900K Followers — Here's How

  Aug 6, 202628 minS4

  Your personality is the one thing no competitor can copy. So why is everyone still copying each other? Sophie Milham grew Odd Muse from 90K to 500K on TikTok and from just under 100K to 900K on Instagram — in two and a half years, straight out of a fashion styling degree, having never studied marketing in her life. She then became the very first hire at electrolyte brand SULT, who launched into Boots with a waitlist built before the product even existed. So when Sophie says stop chasing the algorithm, it's worth putting your phone down and listening. This one comes straight from the stage at Fashion Marketing Live, Elizabeth's sold-out event for fashion brand founders, and it is a proper masterclass in the thing most brands are still getting backwards: personality beats polish, every single time. What Sophie covers: The three places your brand's personality actually lives — founder-led content, employee-generated content (EGC), and personal branding — and how to pick the one that suits you Why LinkedIn is the most untapped platform in fashion right now, and what to post on it that isn't boring Storytelling over aesthetic: why the perfectly curated grid has had its day, and the 80/20 split Sophie uses instead How SULT built a waitlist of buyers before there was a website, a product, or a single sample The £100 giveaway stunt that put half a million people onto SULT before Sophie's first day Why the month the Boots launch went wrong got the best engagement of the year Your social media is your CV — and the pitch deck Sophie replaced with a list of Reels links The "what's in, what's out" rundown you'll want to screenshot Plus a genuinely brilliant Q&A on luxury pricing, messy content, and whether to keep your personal and brand accounts separate If you have ever spent your 9-to-5 scrolling for research and your 5-to-9 doom scrolling for "inspiration", this episode is your permission slip to stop. "People buy from people. They don't just buy a product." Find Sophie LinkedIn: linkedin.com/in/sophie-milham-1636221b9 Instagram: @sophiemilhamx TikTok: @sophiemilhamx Mentioned in this episode SULT — drinksult.com · founders Milly Goldsmith & Henry Porpora · in Boots Odd Muse London — oddmuse.co.uk · founder Aimee Smale · @oddmuselondon Capala Swim — capalaswim.com · @capalaswim PerfectTed and Surreal — brands she says are doing employee LinkedIn content properly! Work with Elizabeth Magnetic — the six-month marketing accelerator for fashion brands. 25 places per round, weekly coaching, full training hub, monthly planning and the templates. → elizabethstiles.co.uk/magnetic-five The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → elizabethstiles.co.uk/level-up Free resources → elizabethstiles.co.uk/freebies The Fashion Feed — the free weekly newsletter and Facebook group Fashion Marketing Live 2027 — Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist via the menu at elizabethstiles.co.uk

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