business
Hosted by James Urquhart · business · EN-GB
Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.
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Contact path
Public web form
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchDo you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!?
The Fake Marketer is hosted by James Urquhart. The show has published 116 episodes to date.
Recent episodes include "Our Podcast Isn’t Growing: Is This The End?" (12 August 2025, 30 minutes), "Selling the Dream: The New Digital Ponzi Scheme" (1 August 2025, 33 minutes), and "Why Quantity Over Quality is VITAL for Growing Your Social Media" (25 July 2025, 37 minutes).
The Fake Marketer publishes roughly weekly, with episodes averaging 32 minutes across 116 episodes.
Booking probability for The Fake Marketer is 31%, and the host is rated Selective on guests. The Fake Marketer requires a Pod Score of 80 or higher. The Fake Marketer's contact route on record: public web form.
The strongest fits for The Fake Marketer are Marketing, Advertising & PR. The Fake Marketer has a business audience.
James Urquhart hosts The Fake Marketer, a business podcast with 116 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #116
<p>In today's episode, James and Nick reach a crossroads: The Fake Marketer has stagnated and, after more than 100 episodes, isn't doing much for our business outside of enjoyment for us. So, with that in mind, we...
Episode #115
<p>In this episode, James and Michael dive into the booming world of digital products, online course-selling, and the growing obsession with "easy money from home." From so-called “Digital Marketing Starter Kits” to...
Episode #114
<p>In this episode, James and Michael dive into the truth behind what really works on social media: posting more, worrying less. From our own personal experience, we share why pumping out consistent content - without...
Episode #113
<p>In this episode, Nick, James and Michael are all back together to discuss a recent scandal in the world of supplements and influencer marketing. We explore the shady business of creatine gummies getting exposed, the...
Episode #112
<p>In this episode of The Fake Marketer, James and Michael give an update on Rupert's marketing efforts and why we're switching it up: moving away from sending leads to our website in favour of a Facebook lead form. We...
Episode #111
<p>In this episode, James and Michael are without Nick but ready to jump into more marketing discussions! This time, we explore the power of taking inspiration from other content creators without fear of imitation. They...
Episode #110
<p>In this episode, a familiar voice returns after a seven-week break! Welcome back James. The crew dives into a brutally honest rant about modern customer service, with a spotlight on retail workers glued to headsets...
Episode #109
<p>In this episode, Nick Boddington and Michael Harris break down the mechanics and psychology behind retargeting ad campaigns. From tracking website visits to building custom audiences and leveraging platform...
Episode #108
<p>In today's episodes, Nick and Michael once again are talking about AI: but this time how tools like ChatGPT is not only being used in our professional lives, but also our personal ones. An article from The Hustle...
Episode #107
<p>In this episode of The Fake Marketer, Nick talks about a new product that has taken over his life: his new Gozney Dome Pizza Oven. We break down why he settled on this one after his research, emotional vs rational...
Episode #106
<p>In this episode, Nick and Michael are once again without James. But we're back with two great topics: the rapid evolution of AI-generated video has once again seen a huge leap forward with Google Veo 3. We discuss...
Episode #105
<p>In this episode of The Fake Marketer, Nick and Michael dive deep into the growing frustrations health and wellness marketers face with Meta’s increasingly strict ad policies. From blocked domains to failed...
Episode #104
<p>Today, Michael and Nick sit down to go over a recent interview with Mark Zuckerberg where he outlined what he sees as the future of advertising on Meta. They discuss the current state of marketing on the platform...
Episode #103
<p>In today's episode, Nick and Michael are talking mobile games, specifically Dream Games and Royal Kingdom. Michael has seen their ads everywhere recently, with big names like Lebron James and Kevin Hart promoting the...
Episode #102
<p>In this episode, James is joined by Michael and special guest Matt Madden from heedly who specialise in working with vet clinics on their marketing. We discuss the weird world of the veterinary industry, how it...
Episode #101
<p>In this episode, James and Michael break down their recent success with YouTube, particularly Youtube Shorts. Since repurposing their long-form content into clips, it has massively boosted their watch time, views and...
Episode #99
<p>In this episode, James is back (but Nick is not) and we're discussing our recent marketing efforts for our platform Rupert. We talk about what's going well and what isn't and why we've decided to pause our ads for...
Episode #98
<p>In this episode, we are down one podcast member but Nick and Michael are here to talk about the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the uses for these tools and how it...
Episode #97
<p>In this episode, we dive into the explosive growth of Hyrox and why it’s becoming one of the hottest fitness competitions in the UK. But with skyrocketing demand and limited event spots, is it becoming too exclusive...
Episode #96
<p>Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in...
Recent guests on The Fake Marketer. Study who booked and why before you pitch.
Associate Professor Emeritus of Art History and African American Studies, Las Vegas Metropolitan Police Department
supporter of free speech, Meta Platforms Inc
Co-Author of Drawing Words and Writing Pictures, teacher at School of Visual Arts, School of Visual Arts
PitchCentric classifies The Fake Marketer under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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