
The Experts Hangout
Consumer Psychology: The subtle force that shapes tastes and cultures
Chris Lukehurst is an expert consumer psychologist who shaped products for brands like Danone, Nestle and PepsiCo for over 2 decades. His new book, The Shape of Taste, quickly became a finalist in the Business Book Awards 2026. Outside of work, he enjoys keeping active and is most proud of scaling Mont Blanc and Mount Denali in Alaska. You can find Chris and his work here: https://www.linkedin.com/in/chrislukehurst/ https://www.marketingclinic.com

