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Established thought leaders with verified media credentials.
How do product teams decide what to build and what not to? The Experimentation Edge is the podcast where product, growth, and engineering leaders share how A/B testing, feature flags, and experimentation drive real business outcomes — backed by named companies and real numbers. From DoorDash's 12,000 A/B tests a year to Atlassian's experimentation-led product win to UPS's $500M experimentation team, each episode goes deep with operators running experimentation programs at scale. Hosted by Ashley Stirrup, CMO at GrowthBook and a 25-year executive in data and experimentation. For product managers, engineers, data scientists, and growth leaders at B2B tech companies who care about experimentation culture, statistical rigor, and shipping with confidence. No marketing speak. Just operators explaining what they shipped, what moved the needle, and how experimentation reshaped their teams. Topics: A/B testing, experimentation, growth experimentation, product experimentation, tech experimentation, feature flags, experimentation culture, statistical significance, marketplace experimentation, conversion rate optimization, experimentation at scale.
Unknown Host hosts The Experimentation Edge.
Summary What if you could A/B test on customers who don't exist before spending a single live impression? Erika Dunn, assistant director of data science at Principal Financial Group, joins host Ashley Stirrup, CMO at Gro
Summary How does a major bank scale experimentation when even one percent of customers missing an experience is unacceptable? Vijay Lal, Lead Product Manager for Experimentation at US Bank, joins host Ashley Stirrup, CMO
Summary Luis Trindade, Principal Product Manager of Experimentation at Farfetch, joins host Ashley Stirrup to explain how one of the world's largest luxury marketplaces built its own experimentation platform and the cult
Summary In this episode of The Experimentation Edge, host Ashley Stirrup talks with Fabian Hans, founder and behavioral psychologist at Cogniteer, a consultancy that helps enterprises build in-house experimentation progr
Summary On this episode of The Experimentation Edge, host Ashley Stirrup talks with Pedro Tabacof, Principal Machine Learning Scientist at Fin (formerly Intercom), about how one of the most advanced AI customer support a
Summary In this episode of The Experimentation Edge, host Ashley Stirrup, CMO of GrowthBook, sits down with James Falzone, Director of Product Management at Kargo, to unpack how a high scale ad tech marketplace turns fai
Summary In this episode of The Experimentation Edge, host Ashley Stirrup talks with Danielle Oleen, Director of E-commerce at Box, about what it really takes to build a culture of experimentation inside a B2B company. Dr
Summary Dan Layfield, Director of Product Management at Diligent, joins host Ashley Stirrup on The Experimentation Edge to trace what fifteen years of A/B testing across Codecademy, Uber Eats, and the Fortune 1000 boardr
Summary In this episode of The Experimentation Edge, GrowthBook CMO Ashley Stirrup sits down with Nick Beyler, data science manager at Stitch Fix, where he leads the decision and insights team and owns the company's inte
Summary Amir Moghaddam, Director of Software Engineering at Expedia Group, joins host Ashley Stirrup on The Experimentation Edge to make the case that measurement is not a reporting step but a gate: what you cannot measu
Summary In this episode of The Experimentation Edge, host Ashley Stirrup sits down with Raunak Kumar, senior manager of GTM analytics at Fin (formerly Intercom), to unpack how experimentation actually works when the data
Summary What does experimentation look like inside a $150 billion retailer? In this episode of The Experimentation Edge, host Ashley Stirrup talks with Kim Ting Li, Senior Manager of Experimentation at The Home Depot, wh
Summary What does it look like to kill a multimillion dollar feature before anyone builds it? In this episode of The Experimentation Edge, host Ashley Stirrup talks with Crystal Ammari, a digital product optimization and
Summary How do you know if the thing you just shipped actually worked? On this episode of The Experimentation Edge, host Ashley Stirrup, CMO of GrowthBook, sits down with Kevin Yang, Executive Director and Head of Experi
Summary How do you make a high-stakes product decision when the safe choice is to never test it at all? In this episode of The Experimentation Edge, host Ashley Stirrup talks with Arun Bodapati, director of data science
Summary What do you do when your big launch increases engagement and tanks conversion? On this episode of The Experimentation Edge, host Ashley Stirrup talks with Lina Blackman, Director of Product Analytics at Squarespa
Summary Craig Kistler, VP of Experience Design, Personalization, and Experimentation at Signet Jewelers (the parent company of Kay, Jared, Zales, Peoples, and Banter), joins host Ashley Stirrup on The Experimentation Edg
Summary RingCentral's Director of Product Management for AI Products, Mayank Agarwal, joins host Ashley Stirrup to dismantle the metrics most teams use to judge AI agents. Drawing on his background founding an AI-first q
Summary On this edition of The Experimentation Edge, Ashley Stirrup talks with Geoffrey Bell, Experimentation Product Specialist at Ford Credit, about building an experimentation practice inside a captive auto lender. Ge
This episode of The Experimentation Edge explores how A/B testing, feature flags, and user research transformed Atlassian's talent product after it failed with its first users. Andrew Willingham — 11 years at Amazon, now
Charles Williams
Senior Vice President and Software Engineering Director · C.W. Consulting
2 appearances on this show
Vijay Lal
US Bank
1 appearance on this show
Pedro Tabacof
Fin
1 appearance on this show
James Falzone
Kargo
1 appearance on this show
Danielle Oleen
Box
1 appearance on this show
Dan Layfield
Diligent
1 appearance on this show
Geoffrey Bell
Ford Credit
1 appearance on this show
Andrew Willingham
Atlassian
1 appearance on this show
Nafis Shaikh
Chess.com
1 appearance on this show
Suresh Teckchandani
Ancestry
1 appearance on this show
Kameron Tanseli
Fyxer
1 appearance on this show
Marco Casalaina
Microsoft
1 appearance on this show
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The Experimentation Edge is hosted by Unknown Host. The show is categorised under Business (technology) and has published 0 episodes.
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