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How do product teams decide what to build and what not to? The Experimentation Edge is the podcast where product, growth, and engineering leaders share how A/B testing, feature flags, and experimentation drive real business outcomes — backed by named companies and real numbers. From DoorDash's 12,000 A/B tests a year to Atlassian's experimentation-led product win to UPS's $500M experimentation team, each episode goes deep with operators running experimentation programs at scale. Hosted by Ashley Stirrup, CMO at GrowthBook and a 25-year executive in data and experimentation. For product managers, engineers, data scientists, and growth leaders at B2B tech companies who care about experimentation culture, statistical rigor, and shipping with confidence. No marketing speak. Just operators explaining what they shipped, what moved the needle, and how experimentation reshaped their teams. Topics: A/B testing, experimentation, growth experimentation, product experimentation, tech experimentation, feature flags, experimentation culture, statistical significance, marketplace experimentation, conversion rate optimization, experimentation at scale.
Unknown Host hosts The Experimentation Edge.
Summary In this episode of The Experimentation Edge, host Ashley Stirrup sits down with Raunak Kumar, senior manager of GTM analytics at Fin (formerly Intercom), to unpack how experimentation actually works when the data
Summary What does experimentation look like inside a $150 billion retailer? In this episode of The Experimentation Edge, host Ashley Stirrup talks with Kim Ting Li, Senior Manager of Experimentation at The Home Depot, wh
Summary What does it look like to kill a multimillion dollar feature before anyone builds it? In this episode of The Experimentation Edge, host Ashley Stirrup talks with Crystal Ammari, a digital product optimization and
Summary How do you know if the thing you just shipped actually worked? On this episode of The Experimentation Edge, host Ashley Stirrup, CMO of GrowthBook, sits down with Kevin Yang, Executive Director and Head of Experi
Summary How do you make a high-stakes product decision when the safe choice is to never test it at all? In this episode of The Experimentation Edge, host Ashley Stirrup talks with Arun Bodapati, director of data science
Summary What do you do when your big launch increases engagement and tanks conversion? On this episode of The Experimentation Edge, host Ashley Stirrup talks with Lina Blackman, Director of Product Analytics at Squarespa
Summary Craig Kistler, VP of Experience Design, Personalization, and Experimentation at Signet Jewelers (the parent company of Kay, Jared, Zales, Peoples, and Banter), joins host Ashley Stirrup on The Experimentation Edg
Summary RingCentral's Director of Product Management for AI Products, Mayank Agarwal, joins host Ashley Stirrup to dismantle the metrics most teams use to judge AI agents. Drawing on his background founding an AI-first q
Summary On this edition of The Experimentation Edge, Ashley Stirrup talks with Geoffrey Bell, Experimentation Product Specialist at Ford Credit, about building an experimentation practice inside a captive auto lender. Ge
This episode of The Experimentation Edge explores how A/B testing, feature flags, and user research transformed Atlassian's talent product after it failed with its first users. Andrew Willingham — 11 years at Amazon, now
This episode of The Experimentation Edge unpacks how DoorDash's experimentation platform runs 12,000+ A/B tests per year across 42 million monthly active users — and now powers merchant-led testing on menu pricing and pr
This episode of The Experimentation Edge shows how UPS's A/B testing program drove $500M+ in incremental revenue across 80+ customer-facing applications. Dave Massey — head of the J.E.D.I. team (Journey Experience and De
Summary Most e-commerce companies test a handful of features each month. Fanatics runs nearly 100 experiments monthly and delivers a big portion of the company's total annual growth through experimentation alone. Medha U
Summary Most e-commerce companies test a handful of features each month. Fanatics runs nearly 100 experiments monthly and delivers 8% of the company's total annual growth through experimentation alone. Mehta Umarji, VP o
Summary When Kinjal Shah joined Chewy three years ago, his centralized experimentation team ran about 75 tests per year. Many had sampling bias. The team acted as a bottleneck. Today, Chewy runs over 300 experiments annu
Summary Chess.com ran its first A/B test in 2023. Two years later, the team is on track to run 1,000 experiments in a single year—and they've already shipped 195 in Q1. In this episode, Ashley Stirrup sits down with Nafi
Summary What happens when A/B testing stops being a tool and becomes your operating system? Suresh Teckchandani, VP of Product & Technology at Ancestry (formerly PayPal and eBay), shares how the team scaled experimentati
Summary How do you drive hypergrowth without guessing? Kameron Tanseli, Head of Growth Engineering at Fyxer—an AI assistant for your email—breaks down the experimentation playbook that helped the company scale from $1M t
Summary How do you build a culture where nothing ships without evidence—and leaders actually act on the data? Makram Mansour, Head of Marketplace at ID.me and former experimentation leader at LinkedIn and Intuit, shares
How do you boost developer velocity in a highly regulated industry—without sacrificing safety or customer trust? Charles Williams, Senior Vice President and Software Engineering Director at Truist (formed from the BB&T a
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The Experimentation Edge is hosted by Unknown Host. The show is categorised under Business (technology) and has published 0 episodes.
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