Oct 26, 202651 min
Who owns the customer relationship when AI does the buying? From big acquisitions to interview-based twins to agent-managed budgets, in episode 153 of The Exchange, Karen Lynch and Lenny Murphy dig into the questions...
About this Podcast:
Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.
Pitch Analysis
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Contact path
Public web form
Booking probability
32%
Guest openness
Selective
80/100
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What is The Exchange about?
Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research.
What has The Exchange covered recently?
Recent episodes include "153 - What Happens When AI Agents Start Spending Your Budget?" (26 October 2026, 51 minutes), "152 - Title The AI Shopping Gap Nobody Is Talking About" (19 October 2026, 52 minutes), and "151 - Your Next Customer Might Be a Bot" (12 October 2026, 48 minutes).
How often does The Exchange publish?
The Exchange publishes roughly weekly, with episodes averaging 46 minutes across 73 episodes.
How hard is it to get booked on The Exchange?
Booking probability for The Exchange is 32%, and the host is rated Selective on guests. The Exchange requires a Pod Score of 80 or higher. The Exchange's contact route on record: public web form.
Who should pitch The Exchange?
The strongest fits for The Exchange are Business & Management Consulting. The Exchange has a business audience.
About the host
The Exchange is a business podcast with 73 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 19, 202652 min
Lots of people now ask AI what to buy. Almost none let it complete the purchase. In episode 152 of The Exchange, Karen Lynch and Lenny Murphy dig into why that gap exists, what retailers are doing to control it, and why...
Episode #151
151 - Your Next Customer Might Be a Bot
Oct 12, 202648 minWould you trust a synthetic audience with your next ad test? Would you let an agent buy your holiday gifts? In episode 151 of The Exchange, Karen Lynch and Lenny Murphy get into the deals, the tools, and the...
Episode #150
150 - 75% Want More AI. Only 23% Trust It.
Oct 5, 202650 minSalesforce is reportedly paying around $2 billion for Listen Labs, and that's just the start. This week's episode digs into what happens when AI research tools move into the software we already use every day, why...
- Sep 28, 202645 min
AI can move faster, work cheaper, and handle more than ever—but human judgment is still the differentiator. In this episode of The Exchange, Karen Lynch and Lenny Murphy unpack why “cognitive surrender” is the real AI...
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Episode #148
AI Is Moving Faster Than Business Can Keep Up
Sep 21, 202649 minAI innovation isn’t slowing down—but can businesses keep up? In this episode of The Exchange, Karen Lynch and Lenny Murphy unpack the billions flowing into AI, measurement, and research tech, from Profound’s $1.8...
- Sep 14, 202649 min
AI is eating enterprise software from the inside out, and market research is either infrastructure or acquisition bait. In episode 147 of The Exchange, Karen Lynch and Lenny Murphy dig into a $2 billion acquisition...
- Sep 7, 202646 min
AI is rewriting the rules of research, commerce, and insights work. In episode 146 of The Exchange, Karen Lynch and Lenny Murphy cover massive funding rounds chasing decision infrastructure, shaky AI shopping...
- Aug 31, 202642 min
AI is rewriting the rules of research and marketing, and not always gently. This episode digs into what happens when digital twins start speaking for us, when synthetic data gets too convincing to question, and when...
- Aug 25, 202655 min
AI funding just topped $400 billion. A research giant went private at a huge premium. And fake polling data fooled the media. What do these have in common? In episode 144 of The Exchange, Lenny Murphy and Sarah Snudden...
- Aug 17, 202649 min
A $2 billion ad verification deal, a trillion dollars in retail spending up for grabs by AI agents, and a synthetic population standing in for 8.3 billion real people. In episode 143 of The Exchange, Karen Lynch and...
- Aug 10, 202641 min
The line between AI advisor and AI decision-maker is disappearing fast, and in this episode Karen Lynch and Lenny Murphy track it across three fronts: a funding round that reveals what qualitative research is really...
- Aug 3, 202654 min
AI money is pouring into market research, but who actually owns the data feeding it? Kerry Hecht and Lenny Murphy dig into Simile's $2B valuation, the C-suite shakeup at Ipsos, and why a $20M-funded AI interview startup...
- Jul 27, 202643 min
AI agents are quietly rewriting how people shop, and most brands haven't noticed. Karen Lynch and Lenny Murphy dig into what happens when chatbots become the new path to purchase, why old measurement standards are...
- Jul 20, 202649 min
The research industry is having a reckoning with trust. Fresh funding is pouring into measurement and event intelligence, Nielsen just walked away from MRC accreditation, and AI-moderated qual is forcing a hard...
Episode #138
138 - The Quiet Shift Reshaping Market Research
Jul 13, 202647 minAI is quietly rewiring the research industry from the inside out, not through hype cycles but through everyday workflow integration. Episode 138 digs into what's actually changing: how platforms are embedding...
- Jun 30, 202616 min
In this solo edition of The Exchange, Lenny Murphy breaks down the biggest developments shaping the insights industry while Karen Lynch reports from IIEX Europe. From Samba TV's acquisition of Best Ever AI to NewtonX's...
Episode #136
136 - Your Next Competitor Might Be an AI Agent
Jun 15, 202650 minAI is reshaping the entire research stack, from how analytics gets done to how consumers shop and what data actually matters. In episode 135 of The Exchange Karen Lynch and Lenny Murphy cover the product launches...
- Jun 8, 202643 min
AI is reshaping how research gets done, how data gets valued, and who owns the intelligence that drives decisions. This episode covers Meta's push into agentic business tools, a $10M bet on social video intelligence...
- Jun 1, 202647 min
With IIEX Europe weeks away, this episode zooms out from the logistics to tackle the bigger questions reshaping the insights industry: who survives an agentic future, and how? From a $250M raise rewriting how AI finds...
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