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Hosted by Ernesto Ortiz · 🇺🇸 US · EN · 11 episodes
Established thought leaders with verified media credentials.
An SEO & Digital Marketing Podcast hosted by Ernesto Ortiz offering the most in depth interviews with top industry experts on SEO, AI, AEO, GEO, Google Ads, Meta Ads and Digital Marketing. The show focuses on practical advice for real SEO (search engine optimization) and marketing problems listeners can implement right away, as well as decision making frameworks to help listeners improve their workflows and know how to make better decisions in the future. Ernesto Ortiz is an SEO expert with 8 years experience in digital marketing, founder of the Semantic Ecommerce SEO Agency Structural SEO, focused on increasing profit through non-branded & branded revenue growth. Ernesto applies insights from information retrieval research, Google patents, and scientific single-variable testing to find strategies that reliably move the needle for his clients.
Ernesto Ortiz hosts The Ernesto Ortiz Show, a business show with 11 episodes published.
David McSweeney cuts through the hype of ChatGPT, Google AI Overviews, and Perplexity. David reveals the exact mechanics LLMs use to retrieve data and explains why being recommended directly inside the answer is the ulti
SEO for Big Websites: Handling Crawl Budget & Index Bloat w/ Patryk Wawok Ernesto Ortiz interviews technical SEO specialist Patryk Wawok about managing crawling and indexing for large websites. They stress that fundament
SEO for Big Websites: Handling Crawl Budget & Index Bloat w/ Patryk Wawok Ernesto Ortiz interviews technical SEO specialist Patryk Wawok about managing crawling and indexing for large websites. They stress that fundament
Ex-Google Search Quality Insider: Why Sites Get Penalized, How to Recover, and Why Server Logs Matter with Kaspar Szymanski Kaspar Szymanski, former Google Search Quality team member and now consultant at SearchBrothers,
Ex-Google Search Quality Insider: Why Sites Get Penalized, How to Recover, and Why Server Logs Matter with Kaspar Szymanski Kaspar Szymanski, former Google Search Quality team member and now consultant at SearchBrothers,
Kyle Roof on How Google Detects AI Content & Wipes Out Entire Websites In this episode, Kyle Roof discusses why Google’s core page understanding hasn’t changed much, arguing that ranking can still be modeled with term fr
In this episode, Germans Frolovs (Head of SEO and founder of GF Marketing) explains how he got into SEO, adopted Koray’s semantic SEO framework and operationalized it by turning its core pillars: topical maps and content
We talk about: - What Separates Growing Businesses From Those That Don't - Multi Channel Reality with an Enterprise Case Study - Meta Prospecting Vs Retargeting - Why Bid On Brand - Merchant Center For SEOs - Why Ads Tea
20 Years of SEO with Jeremy Rivera: What Changed, What Didn’t, and his Podcast Link Building Strategy You Can't Fake or Buy Jeremy Rivera discusses how SEO has shifted from a fringe tactic to a mainstream corporate budge
Semantic SEO for E‑commerce: Product Pages, Topical Maps, Merchant Center & Popular Products with Pontus Vippelius & Ernesto Ortiz In this episode, Pontus Vippelius & Ernesto Ortiz explain how SEO evolved from keyword-on
Semantic SEO in 2026: Site Structure, Brand Signals, and Visual Semantics with Luis Salazar Jurado Luis Salazar Jurado explains that semantic SEO is not dictionary meaning but structuring information so search engines an
Former Google Search Quality Engineer Pedro Dias on Spam, Manual Actions, and SEO Strategy in the AI Era Pedro Dias, a former Google Search Quality/spam-fighting team member explains how search quality work ranges from r
Pavel Klimakov, a world class Semantic SEO Specialist, shares why keyword research is limiting, and how to build SEO around users, index signals, and visual semantics. In this interview, Pavel Klimakov (https://www.linke
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The Ernesto Ortiz Show is hosted by Ernesto Ortiz. The show is categorised under business and has published 11 episodes.
The Ernesto Ortiz Show has published 11 episodes.
The Ernesto Ortiz Show regularly covers business. It sits in the business category.
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Episodes of The Ernesto Ortiz Show average 81 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
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