
Episode #2
Why Isn't My Business Growing? 3 Shifts For Expert Founders
Send us Fan Mail You're not failing. You're running an employee operating system in a Founder's arena. Every expert who leaves a senior career carries the same instinct out the door. Do excellent work, and the work will speak for itself. Inside a company, it did. In the market, nobody knows you exist. And nobody cares until you give them a reason to. What's covered: The curse of the expert Why your first idea probably isn't The Idea, The circle of influence your buyer has to sell you to The referral sentence that uses your client's words The marketing maths to design your daily activities with Why you should pay attention to the few people on your email list Homework from this episode: finish the sentence "if you hear someone say ______, that's me." Then send it to three people who've offered to refer you and never have. *Want the signal from today's conversation — the strategy, the frameworks, the takeaways? It's free at https://substack.com/@priscillashumba Share with a Founder who would enjoy this conversation. Thank you for listening in! See you next week.



