
The Entrepreneurs' Guild Podcast
The Entrepreneurs' Guild EP 292: Issues, Ideas & Resolutions – "Sales and other difficulties"
In over two decades of working with entrepreneurs, we agree that the most common operational problem in the majority of small businesses is sales. There have been hundreds of books written, and scores of processes espoused, and countless methodologies endorsed, yet the vast majority of small businesses struggle with this one topic, which results in massive numbers of business failures every year. Consumers detest sales processes because most of them are insincere and focused on generating business as opposed to meeting a need or desire. Most sales conversations are focused on convincing people to buy versus demonstrating value or solving a problem. How many "salespeople" do you know that you enjoy working with? Probably very few, perhaps none! In today's program we discuss this very significant problem and consider many aspects of sales - the good, the bad and the ugly. Perhaps some of the methods we have found to work for us, will solve the sales dilemma in your business!

