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Hosted by Fexingo · 🇺🇸 US · EN · 159 episodes
Established thought leaders with verified media credentials.
Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between daily and weekly cadences, and map out how subscriber-growth tactics shift when a list grows from 1,000 to 100,000. Luna challenges Lucas to defend his skepticism of open-rate benchmarks, while Lucas pushes Luna to prove that sequencing and automation deliver more than one-off blasts. They name the tools they trust (and the ones they don't), cite actual case studies from B2C and B2B campaigns, and never resort to vague 'best practices.' Together, they figure out what separates a newsletter peopl
Fexingo hosts The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth, a business show with 159 episodes published.
Lucas and Luna challenge a common belief: that list segmentation is always worth the effort. They dig into a real B2B software company that ditched complex segmentation for a simpler approach — and saw a 17 percent lift
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the surprisingly under-discussed topic of email authentication and its direct impact on deliverability. With Google and Yahoo's 2024 sender require
In this episode, Lucas and Luna dive into a specific, often-overlooked strategy for email marketers: the re-engagement campaign. They dissect a case study where a mid-sized e-commerce brand, struggling with a 45% inactiv
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the mechanics of abandoned cart emails—why they work, how to sequence them, and the surprising data behind recovery rates. They break down a real-w
In this episode, Lucas and Luna dive into the power of email list segmentation. They break down how a mid-sized online retailer used behavioral segmentation to send more relevant emails, resulting in a 25 percent revenue
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the often-overlooked metric of email list health. They explain why a bloated list can hurt your deliverability and revenue, and share practical way
In this episode of The Email Marketing Podcast, Lucas and Luna dig into a metric most marketers quietly ignore: list churn. Using the example of a mid-sized e-commerce brand that lost 22% of its subscribers in eight mont
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the surprising power of a well-crafted welcome email sequence. They share how a specialty coffee retailer's three-email welcome series led to a 47
In this episode, Lucas and Luna dig into a topic every email marketer knows they should address but often puts off: list pruning. Lucas walks through a real example of a mid-sized e-commerce brand that trimmed 18 percent
In this episode, Lucas and Luna dig into a metric that many email marketers overlook: list growth rate. Lucas walks through a case study from a mid-sized e-commerce brand that saw revenue jump 38 percent after focusing o
In this episode, Lucas and Luna dive into email list co-registration—a strategy where you partner with complementary brands to offer a bundled sign-up, letting new subscribers join multiple lists with one checkbox. They
In this episode of The Email Marketing Podcast, Lucas and Luna dive into a single, powerful case study: how a mid-sized e-commerce brand lifted open rates by 31 percent simply by rewriting their subject lines. They break
In this episode of The Email Marketing Podcast, Lucas and Luna explore how a B2B SaaS startup slashed its email bounce rate by 38 percent over two months by implementing a verification layer before sends. They break down
In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna explore how small businesses can leverage email newsletters to drive growth and build lasting customer relationships. They dive into a case stud
In this episode of The Email Marketing Podcast, Lucas and Luna explore a counterintuitive yet powerful tactic: value-acknowledgment emails. Instead of pushing a sale, these emails highlight how the customer has already b
In this episode of The Email Marketing Podcast, Lucas and Luna dig into a silent growth killer: email list inflation. They break down why a bloated list of disengaged subscribers can tank your sender reputation, drag dow
In this episode, Lucas and Luna explore the surprising power of plain-text emails. They discuss how stripping away HTML and design can actually boost open rates, click-throughs, and subscriber trust. With a case study of
In episode 146, Lucas and Luna explore how a fitness app cut subscriber churn by 28 percent using a strategic winback email sequence. They break down the exact cadence, tone shifts, and content mix that turned inactive u
In episode 145, Lucas and Luna explore how gamification can transform email marketing. They break down a real case study from SaaS company TaskFlow, which added points, leaderboards, and rewards to its email campaigns. T
In this episode, Lucas and Luna dive into how a D2C skincare brand added interactive elements—like in-email polls and AMP carousels—to their newsletter and saw a 25% lift in click-to-open rates and a 3x increase in direc
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The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth is hosted by Fexingo. The show is categorised under business and has published 159 episodes.
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth has published 159 episodes.
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth regularly covers business. It sits in the business category.
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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