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Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between daily and weekly cadences, and map out how subscriber-growth tactics shift when a list grows from 1,000 to 100,000. Luna challenges Lucas to defend his skepticism of open-rate benchmarks, while Lucas pushes Luna to prove that sequencing and automation deliver more than one-off blasts. They name the tools they trust (and the ones they don't), cite actual case studies from B2C and B2B campaigns, and never resort to vague 'best practices.' Together, they figure out what separates a newsletter people delete from one they forward. After listening, you'll know exactly which levers to pull in your next campaign — and why the industry's standard advice often leads you astray.
Unknown Host hosts The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth.
Lucas and Luna discuss why losing subscribers isn't a failure—it's a sign your email list is healthy. They explore how high churn can correlate with better engagement, using the example of a newsletter that lost 30% of i
Lucas and Luna explore how email design choices directly impact subscriber retention. They discuss a case study from an e-commerce brand that reduced unsubscribes by 22% simply by redesigning their email layout to priori
Lucas and Luna explore the art and science of email list reactivation campaigns. They discuss why a dormant subscriber isn't a lost subscriber, using data from a real e-commerce brand that recovered 12% of its inactive l
In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna explore why segmenting your email list by how often subscribers engage — daily, weekly, monthly — can dramatically improve open rates, click-thr
Episode 30 of The Email Marketing Podcast: Lucas and Luna dive into the case of a SaaS company that boosted trial-to-paid conversion by 27% simply by restructuring its welcome series. They break down the three-email fram
In this episode of The Email Marketing Podcast, Lucas and Luna dissect the most underutilized email in your sequence: the welcome email. They break down why most welcome emails waste the subscriber's attention by being t
Lucas and Luna dig into why email open rate, long considered the gold standard of email marketing, is actually a misleading vanity metric. With Apple's Mail Privacy Protection and Google's image caching, open rates are i
Lucas and Luna dig into why demographic-based email segmentation often misses the mark compared to behavioral triggers. Using a case study from a mid-size e-commerce brand that shifted from age/gender segments to purchas
In episode 26 of the Email Marketing Podcast, Lucas and Luna argue that the biggest email sin isn't bad design—it's a list that sounds like it was written by a different company. They unpack the disconnect between a bran
Lucas and Luna challenge the conventional wisdom that constant list growth is the only goal. They dive into data from a 2025 Mailchimp benchmark report showing that a 0.5% monthly churn rate correlates with 22% higher cl
In Episode 24 of The Email Marketing Podcast, hosts Lucas and Luna drill into a single high-impact question: why sending the same email to your entire list is a losing strategy. Lucas unpacks a real-world case from a mid
In this episode of The Email Marketing Podcast, Lucas and Luna explore why most email sequences fail by focusing too much on the inbox and not enough on the post-click experience. They break down a case study from a B2B
Lucas and Luna explore how designing emails for accessibility—like screen reader compatibility, high contrast, and descriptive alt text—can actually improve engagement and revenue for all subscribers. They cite a case st
Lucas and Luna dig into why building an email list from scratch is often harder than cleaning one up — and why most marketers get the early-stage strategy wrong. They walk through the three phases of a ramping list, the
Episode 20 of The Email Marketing Podcast tackles one of the most overlooked list hygiene strategies: sunsetting inactive subscribers. Lucas and Luna break down why keeping dormant email addresses drags down open rates,
Most email marketers treat their list like a garden they just keep watering. But every list has dead growth — subscribers who haven't opened in 6, 12, or 18 months. In this episode, Lucas and Luna dive into why a 'sunset
Lucas and Luna dig into the hidden dangers of email marketing analytics, focusing on a specific case: a mid-size B2B SaaS company that saw open rates climb to 35 percent while actual conversions dropped 12 percent. They
Lucas and Luna dive into the humble email preheader — the snippet of text that appears next to or below the subject line in most inboxes. They explain why it's effectively a second subject line, how it can boost open rat
Lucas and Luna explore a surprising email marketing pitfall: over-personalized subject lines that actually reduce open rates. Drawing on a 2025 study by the Email Experience Council, they break down why using a subscribe
On this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna explore the counterintuitive practice of email list pruning: intentionally removing inactive subscribers to boost engagement and deliverability.
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The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
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Episodes of The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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