business
Hosted by Caroline Crawford · business · EN · 59 episodes
In a world dominated by technology, content, and limited attention, it's an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effect to unlocking genuine connection, engagement, and success. Join us each week for powerful conversations, inspiring interviews, storytelling, and business insights. Together, we can reshape the way you view marketing for good!About Your Host:Caroline Crawford helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline
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Booking probability
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Signup to Generate a PitchIn a world dominated by technology, content, and limited attention, it's an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts.
The Edge Effect: A Marketing Podcast is hosted by Caroline Crawford. The show has published 59 episodes to date.
Recent episodes include "Overcoming Marketing Challenges: Insights from Jacqueline Green" (20 November 2024, 52 minutes), "The Art and Science of Effective Copywriting with Katie Lantukh" (13 November 2024, 41 minutes), and "Authenticity in Marketing, Business, and Self with Sydney Ryker" (2 October 2024, 38 minutes).
The Edge Effect: A Marketing Podcast publishes roughly weekly, with episodes averaging 46 minutes across 59 episodes.
Booking probability for The Edge Effect: A Marketing Podcast is 31%, and the host is rated Selective on guests. The Edge Effect: A Marketing Podcast requires a Pod Score of 80 or higher. The Edge Effect: A Marketing Podcast's contact route on record: verified email.
The strongest fits for The Edge Effect: A Marketing Podcast are Marketing, Advertising & PR. The Edge Effect: A Marketing Podcast has a business audience.
Caroline Crawford hosts The Edge Effect: A Marketing Podcast, a business show with 59 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
The Edge Effect: A Marketing Podcast
<p>In this episode of The Edge Effect, host Caroline Crawford interviews Jacqueline Green, founder of Behind the Design. They discuss Jacqueline's journey from corporate marketing to becoming an entrepreneur in the...
The Edge Effect: A Marketing Podcast
<p>In this episode of The Edge Effect, host Caroline Crawford sits down with Katie Lantukh, the founder of Murphy Marketing, to delve into the nuances of copywriting and its pivotal role in building brand trust. Katie...
The Edge Effect: A Marketing Podcast
<p>In this episode of The Edge Effect, host Caroline Crawford engages with Sydney Ryker, a renowned entrepreneur, transformational speaker, and business leader behind multiple eight-figure global sales organizations...
The Edge Effect: A Marketing Podcast
<p>In this episode of The Edge Effect, host Caroline Crawford delves into the power of integrating human stories with business success. Caroline is joined by Alane Boyd, co-founder of Workday Ninja, and an expert in...
The Edge Effect: A Marketing Podcast
<p>In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video...
The Edge Effect: A Marketing Podcast
<p>In this week's episode of The Edge Effect, host Caroline Crawford speaks with transformational coach and podcast host, Liz Svatek, about her journey from various career paths to finding her true passion in empowering...
The Edge Effect: A Marketing Podcast
<p>In this episode, host Caroline Crawford of The Edge Effect interviews Kim Jursa of Kim Jursa Brand Strategy, diving deep into the realm of brand strategy and development. Kim shares her career journey, from marketing...
The Edge Effect: A Marketing Podcast
<p>In this episode of The Edge Effect, host Caroline Crawford welcomes public relations expert Ellie Malone to discuss the crucial role of PR in business success. Ellie shares her journey from traditional agency work to...
The Edge Effect: A Marketing Podcast
<p>In this week's episode of The Edge Effect, Caroline Crawford speaks with Chris McNeil, founder and CEO of Thought Inc. Together, they explore the concept of strategic thought leadership in marketing and business...
The Edge Effect: A Marketing Podcast
<p>In this episode of The Edge Effect, your host Caroline Crawford interviews Janice Porter, a relationship marketing consultant, on leveraging LinkedIn for business success. Janice shares insights on building genuine...
The Edge Effect: A Marketing Podcast
<p>In this week's episode of The Edge Effect, your host Caroline Crawford shares how you can convert followers into sales. This episode provides valuable insights on effective marketing strategies aimed to accomplish...
The Edge Effect: A Marketing Podcast
<p>In this week's episode of The Edge Effect, your host Caroline Crawford is joined by Mike Maynard, CEO and Managing Director of he Napier Group, a PR and marketing agency specializing in B2B technology companies. Mike...
The Edge Effect: A Marketing Podcast
<p>In this week's episode of The Edge Effect, your host, Caroline Crawford, is joined by Anthony LoFrisco, Managing Director of AdEdge Digital Marketing, an award winning SEM, SEO, and Digital Advertising company that...
The Edge Effect: A Marketing Podcast
<p>In this episode, host Caroline Crawford explores the importance and need of a marketing strategy. She breaks down the difference between a strategy and a plan, emphasizing the need for alignment with brand vision...
The Edge Effect: A Marketing Podcast
<p>In this week's episode of The Edge Effect, host Caroline Crawford delves into the intricacies of marketing operations and leadership with guest Michelle Puccinelli, Fractional VP at Team Johnson. Together, they...
The Edge Effect: A Marketing Podcast
<p>Join your host, Caroline Crawford, on this week's episode of The Edge Effect as she explores the world of e-commerce marketing with guest Lindsay Bell, founder of LC Creative Agency. Discover the essential elements...
The Edge Effect: A Marketing Podcast
<p>In this week's episode of The Edge Effect, host Caroline Crawford delves into the world of LinkedIn marketing with the dynamic Molly Godfrey, co-founder of Build, Impact, Convert. Molly shares her journey from the...
The Edge Effect: A Marketing Podcast
<p>On this week's episode of The Edge Effect, your host, Caroline Crawford, focuses on the critical topic of accountability in marketing, highlighting the importance of having clear accountability structures in place to...
The Edge Effect: A Marketing Podcast
<p>In this episode of The Edge Effect, your host Caroline Crawford explores the power of podcasting for business growth with guest Travis Albritton, founder of Honest Podcasts. </p><p><br></p><p>Travis shares his...
The Edge Effect: A Marketing Podcast
<p>In this episode of The Edge Effect, your host Caroline Crawford explores the power of emotional connections in marketing with guest Chantal Cornelius, founder of Appletree Marketing. </p><p><br></p><p>This episode...
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