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Hosted by Unknown Host · 🇺🇸 US · EN-US · 21 episodes
Established thought leaders with verified media credentials.
The weekly intelligence briefing for podcast industry executives. From network strategy and M&A moves to ad tech innovations and monetization tactics, The Download delivers the insider analysis that shapes decisions at the highest levels of audio. Essential listening for leaders at major networks, ad platforms, and anyone building the future of podcasting.socialdb-verify-4f1f874da0
Unknown Host hosts The Download, a business show with 21 episodes published.
This week on The Download, Reid Mercer follows the money behind podcasting's fast-moving headlines. He breaks down Magellan AI's Q2 numbers showing a record ad load and a 23% jump in podcast ad spend, then questions whet
This week on The Download, Reid Mercer breaks down Spotify's new Premium ad-skip test, iHeartMedia's licensing deal with Disney+ and Hulu, and a wave of high-profile podcast launches from Obama, Joe Budden, and Joe Rogan
Reid Mercer breaks down the 2026 Forbes highest-paid podcasters list and argues the real story isn't the paycheck but who owns the audience. From Kelce's training-camp timing to Jay Shetty's nine-figure deal and Joe Budd
On this episode of The Download, Reid Mercer follows four stories that all trace back to where money is moving in podcasting. He opens with Comscore's new transcript-intelligence integration across Spotify, Acast, Sirius
Reid Mercer flies solo this week to follow the money across podcasting's biggest stories. He breaks down Prince William's surprise New Heights appearance timed to Travis Kelce and Taylor Swift's wedding, questions Shopif
This episode of The Download covers the business and strategic implications behind the week's biggest podcast industry moves—from distribution deals and ad tech data to AI-driven discovery and network liability exposure.
This episode of The Download works through four major stories shaping the podcast industry right now: audience discovery data, Netflix's expanding content partnerships, the state of podcast advertising, and what a decade
This episode of The Download works through four major stories shaping the podcast industry right now: audience discovery data, Netflix's expanding content partnerships, the state of podcast advertising, and what a decade
This episode breaks down four intersecting stories shaping the business of podcasting: the Netflix and iHeartMedia celebrity deal expansion, competing models in talent dealmaking, Spotify's redefinition of what counts as
This episode of The Download examines four developments reshaping podcast business models, all converging on a single question: what is a podcast audience actually worth in 2026? Host Reid Mercer works through the week's
This episode of The Download covers four of the most consequential stories shaping the podcast industry right now: James Murdoch's reported $300 million move on Vox Media's podcast unit and New York Magazine, the acceler
This week on The Download, host Reid Mercer breaks down four stories that, taken together, reveal a podcast industry under real structural pressure. The episode covers the unprecedented Netflix-Spotify joint acquisition
This episode covers the biggest business stories shaping the podcast industry right now: a $9.2 billion global revenue milestone, James Murdoch's reported $300 million acquisition of the Vox Media Podcast Network and New
This episode covers the wave of platform and infrastructure moves reshaping the podcast industry, from Amazon turning Alexa+ into an on-demand AI podcast generator to Paramount and HBO Max entering serious talks about po
This week on The Download, host Reid Mercer breaks down a packed news cycle that signals the audio industry is growing in scale and maturing as a prestige medium — all at the same time. From SiriusXM's Q1 earnings to a h
This episode of The Download examines how Netflix, RØDE, Hulu, CNN, and major publishers are reshaping podcasting into a cross-format, IP-first business rather than a pure audio or ad-driven channel. Reid unpacks platfor
This episode of The Download examines how podcast revenue, discovery, and IP strategy are shifting across fan funding, platform products, and network playbooks. Reid unpacks Patreon’s rise as a parallel income stack, Spo
This episode of The Download examines the rumored sale of Vox Media’s podcast unit to Versant and what it means for how mid-tier podcast networks are valued. Reid connects that M&A moment to Apple’s move into HLS video,
🎙️ Amazon just folded Wondery into Audible—and this episode pulls apart what that really means for podcast platforms, talent, and every revenue leader betting on audio. In this episode of The Download, host Reid dissect
🎙️ When a “24% podcast revenue jump” is just the headline, The Download is here to unpack the strategy, contracts, and market math hiding underneath it. In this episode of The Download, Reid pulls apart iHeart’s latest
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The Download is hosted by Unknown Host. The show is categorised under business and has published 21 episodes.
The Download has published 21 episodes.
The Download regularly covers business. It sits in the business category.
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