The DooDoo Diva's Smells Like Money Podcast

Bringing You Industry Know-How from Industry Pros Who Know How.

The DooDoo Diva's Smells Like Money Podcast is a education podcast hosted by Suzan Marie Chin-Taylor, with 242 episodes on record and a Required Pod Score of 80.

Suzan Marie Chin-Taylor hosts The DooDoo Diva's Smells Like Money Podcast, a education show with 242 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #7

  S19 E7: Hydrogen: A Smarter Future for Wastewater Energy with Wilson Hago

  Sep 30, 202623 minS19

  Wastewater treatment plants face tightening municipal budgets, stricter emissions mandates, and rising disposal costs. While many facilities still flare excess biogas or burn it for basic power generation, innovative technology offers a far more profitable and environmentally friendly path forward.In this episode of the Smells Like Money Podcast, host Suzan Chin Taylor welcomes Wilson Hago, CEO of Hago Energetics, to explore how facilities can convert biogas and biosolids into valuable clean hydrogen, soil enhancing biochar, and lucrative carbon credits. Wilson breaks down how plants can move away from carbon intensive steam methane reforming, tap into existing municipal anaerobic digester infrastructure, and build circular revenue streams that actively offset operational expenses.Key discussion topics include:* The Global Methane Challenge: Why wastewater facilities are ideally positioned to tackle widespread methane loss using existing digester systems.* Clean Energy from Waste: How Hago Energetics combines extracted methane with biosolids to produce clean hydrogen and high quality biochar instead of flaring waste into the atmosphere.* Modernizing Hydrogen Production: Replacing fossil fuel based steam methane reforming with cost competitive, eco conscious waste to hydrogen technology.* Diverse Revenue Streams: Unlocking new municipal income through commercial hydrogen sales, agricultural biochar distribution, and carbon credits.* Immediate Offtake Markets: Supplying hydrogen for onsite fuel cells, municipal transit fleets, and heavy industrial applications like steel, cement, and chemical manufacturing.* Future Proofing Against Regulations: Navigating tightening emissions limits by turning waste liabilities into high demand assets before traditional burning becomes obsolete.Connect with Wilson Hago:CEO ~ HagoEnergeticsContact: drwilsonh@gmail.comLinkedIn: linkedin.com/in/wilson-hago-a168366Websites: www.hagoenergetics.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#HydrogenEnergy #WastewaterTreatment #BiogasToHydrogen #CleanEnergy #Sustainability #Biochar #RenewableEnergy #SmellsLikeMoneyPodcast

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  Episode #6

  S19 E06: The Future of Home Services: Smart Technology, AI, and the Next Evolution of the Trades

  Sep 23, 202629 minS19

  Smart technology, predictive sensors, and artificial intelligence are transforming the skilled trades from a reactive emergency model into a proactive service powerhouse. In this episode of Smells Like Money, host Suzan Chin Taylor sits down with Keith Flores, CEO of HG Home Services and creator of The Home Guardian, to discuss the next evolution of home maintenance.Discover how real time diagnostic data bridges the gap between service providers and clients, creating dependable recurring revenue for contractors while protecting property owners from catastrophic damage.What We Cover in This Episode:* The origin story behind building a digital gauge and dashboard for residential properties* Shifting from reactive emergency calls to proactive care by monitoring humidity spikes, water quality, static pressure, and electrical loads* Proprietary long range wireless hardware connecting thousands of nodes without relying on standard Wi Fi or Bluetooth* Generating predictable mailbox income for contractors while eliminating unnecessary warranty callbacks* Building homeowner trust through shared live telemetry and automated filter drop shippingConnect with Keith Flores:CEO of HG Home Services Contact: keith@hvacgod.comLinkedIn: linkedin.com/in/keith-e-flores-13a33147Websites: hghomeguardian.com (Company)hvacgod.com (Company)hghomeservicesco.com (Company)Phone: 7142870198 (Mobile)I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoney #HomeServices #SmartHomeTechnology #AIinTrades #SkilledTrades #HVAC #PlumbingLife #SmartTechnology #ContractorLife #PredictiveMaintenance

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  Episode #5

  S19 E05: Rethinking the Trades: Building Wealth, Culture, and Freedom in Blue-Collar Business

  Sep 16, 202639 minS19

  In this episode of the Smells Like Money podcast, host Suzan Chin Taylor sits down with Keith Flores, CEO of HG Home Services and widely known across the industry as the "HVAC God". With over 35 years of hands-on experience in skilled trades, Keith challenges common stigmas surrounding blue-collar careers. He shares how entering the trades can build lasting generational wealth faster than traditional academic paths, why skilled trades remain resilient against automation, and how stepping outside your comfort zone is essential for business growth.What You Will Learn:* Why skilled trades offer a debt-free path to becoming a millionaire and why they are protected from AI replacement.* The story behind the trademarked name "HVAC God" and its journey from a lighthearted workplace joke to a full corporation.* Why paid on-the-job training with a solid company often beats expensive trade schools.* How investing in quality tools, self-study, and dedicated initiative can fast-track tradespeople to six-figure incomes.* The benefits of an open-book business model where technicians learn real overhead and profit margins.* How the four-option service pricing structure builds customer trust without sales pressure.* Why Keith wears a suit to job sites to break stereotypes, command respect, and initiate valuable business conversations.* How to structure your trade business to establish an enduring family legacy.Connect with Keith Flores:CEO of HG Home Services Contact: keith@hvacgod.comLinkedIn: linkedin.com/in/keith-e-flores-13a33147Websites: hghomeguardian.com (Company)hvacgod.com (Company)hghomeservicesco.com (Company)Phone: 7142870198 (Mobile)I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoney #Trades #BlueCollar #SkilledTrades #HVAC #Plumbing #ContractorLife #BusinessGrowth #Entrepreneurship #Mentorship #GenerationalWealth #HGHomeServices

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  Episode #4

  S19 E04: ESOP, Exit or Sell-Out? The Truth About Getting Out with Chris Buttenham

  Sep 9, 202620 minS19

  In this episode of the Smells Like Money Podcast, host Suzan Chin Taylor welcomes back Chris Buttenham, CEO and Founder of REINS, to dive deep into succession planning and exit strategies for contractors and skilled trades businesses. Many owners spend decades building a business only to watch their legacy unravel after a rushed exit. Chris details why planning years in advance, reducing owner dependency, and weighing options like ESOPs, private equity, and alternative equity incentive programs are essential to safeguarding both company culture and long term financial value.Key Topics Covered:- The Reality of Succession Planning: Every business eventually shuts down or sells, making a three to ten year transition runway critical for maximum control and flexibility.- Reducing Owner Dependency: Establishing systems and incentivizing key personnel ensures the business thrives independently, raising company valuation.- Understanding ESOPs: Why Employee Stock Ownership Plans offer immense tax advantages but carry high administration costs best suited for businesses with 100 plus employees.- Navigating Private Equity and Rolled Equity: Balancing substantial payouts with operational trade offs when rolling equity into larger acquisition platforms.- Alternative Equity and Retention: Using non qualified or phantom equity arrangements to create golden handcuffs, protect legacy, and empower key team members without giving up immediate operational control.Connect with Chris Buttenham:CEO and Founder, REINSContact: chris@myreins.comLinkedIn: Chris ButtenhamWebsite: myreins.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoney #BusinessExit #SuccessionPlanning #ESOP #PrivateEquity #AlternativeEquity #SkilledTrades #ContractorBusiness #EmployeeOwnership #CreativeRaven

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  Episode #3

  S19 E03: Why Good People Leave (and How to Make Them Stay) with Chris Buttenham

  Sep 2, 202627 minS19

  In this episode of the Smells Like Money podcast, host Suzan Chin-Taylor sits down with Chris Buttenham, CEO and Founder of REINS, to address the labor shortage and retention crisis facing the skilled trades. Moving past the trap of standard, entitlement-style bonuses, Chris explains how independent contractors can utilize alternative equity models like phantom stock and structured profit-sharing to retain star talent. Learn how transparent communication, shared upside, and aligned incentives turn key employees into invested intrapreneurs without business owners giving up operational control or voting rights.Key Discussion Points:* The Skilled Trades Retention Challenge: Private equity firms and larger competitors frequently attempt to poach top talent with large financial packages and equity offerings, making retention a pressing issue for independent contractors.* Why Good Employees Leave: Technicians often exit due to a lack of purpose, misaligned company values, or the urge to become their own boss when they do not feel ownership in what they are building.* Incentives vs. Entitlements: Effective incentive programs must be strictly performance-based with clear, quantifiable metrics, rather than generic bonuses that fuel wage inflation without driving positive behavioral change.* Democratizing Alternative Equity: Tools such as phantom stock and non-qualified 409A plans allow trade businesses to share business growth and future value with staff without transferring voting power, incurring excessive legal overhead, or burdening workers with immediate tax liabilities.* Prerequisites for Success: Before launching an incentive structure, business owners must build a healthy company culture and practice financial transparency so employees clearly see how their daily actions impact overall profitability.Connect with Chris Buttenham:CEO and Founder, REINSContact: chris@myreins.comLinkedIn: Chris ButtenhamWebsite: myreins.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#EmployeeRetention #SkilledTrades #ContractorLife #BusinessGrowth #AlternativeEquity #PhantomStock #Leadership #WastewaterIndustry #TradeServices #SmellsLikeMoneyPodcast

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