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The Director's Playbook

Hosted by Funeral Directors Life · business · EN · 75 episodes

Audience: 4

About this Podcast:

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as host Paul Lovelace welcomes knowledgeable guests and shares insights and solutions from his 30+ years in sales, finance, and the funeral profession. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help your funeral home thrive.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

33%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Director's Playbook

What is The Director's Playbook about?

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business.

Who hosts The Director's Playbook?

The Director's Playbook is hosted by Funeral Directors Life. The show has published 75 episodes to date.

What has The Director's Playbook covered recently?

Recent episodes include "Financial confidence for funeral homes with Trevor Rupe" (8 October 2026, 38 minutes), "Becoming a funeral home owner with Amanda Shropshire" (10 September 2026, 37 minutes), and "Digital marketing myths with Mitchell McLean and Haley Laurence" (27 August 2026, 39 minutes).

How often does The Director's Playbook publish?

The Director's Playbook publishes roughly every two weeks, with episodes averaging 44 minutes across 75 episodes.

How hard is it to get booked on The Director's Playbook?

Booking probability for The Director's Playbook is 33%, and the host is rated Selective on guests. The Director's Playbook requires a Pod Score of 80 or higher. The Director's Playbook's contact route on record: verified email.

Who should pitch The Director's Playbook?

The strongest fits for The Director's Playbook are Funeral Services. The Director's Playbook has a business audience.

About the host

Funeral Directors Life hosts The Director's Playbook, a business show with 75 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • The Director's Playbook

    Financial confidence for funeral homes with Trevor Rupe

    Oct 8, 202638 min

    Feeling the pressure of rising costs, higher interest rates, and economic uncertainty? While you can’t control the economy, you can control how your funeral home responds to it. In this episode, host Paul Lovelace sits...

  • The Director's Playbook

    Becoming a funeral home owner with Amanda Shropshire

    Sep 10, 202637 min

    What does it take to become a first-time funeral home owner with no blueprint to follow? The short answer: Vision, resilience, and a commitment to families. Host Paul Lovelace welcomes Amanda Shropshire to hear how she...

  • The Director's Playbook

    Digital marketing myths with Mitchell McLean and Haley Laurence

    Aug 27, 202639 min

    As digital marketing continues to evolve, separating trends from truth has never been more important. In this episode, host Paul Lovelace is joined by digital marketing experts Mitchell McLean and Haley Laurence to...

  • The Director's Playbook

    Brady Cox on why every funeral home should livestream

    Aug 13, 202644 min

    A funeral service may last an hour, but families want to hold on to those moments for a lifetime. Livestreaming makes that possible. In this episode, host Paul Lovelace talks with Brady Cox about how funeral home...

  • The Director's Playbook

    Jamie Sarche on educating families before a loss

    Jul 30, 202639 min

    What if every family in your community understood the value of a funeral? In this episode, host Paul Lovelace welcomes Jamie Sarche to talk about how funeral homes can better educate families before a loss occurs. Jamie...

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  • The Director's Playbook

    Brent Thomas on turning first impressions into lasting trust

    Jul 16, 202647 minS0

    Before the arrangement conference, there’s a phone call. And in that brief conversation, families are already deciding if your funeral home is the right fit or if they should keep looking. In this episode, host Paul...

  • The Director's Playbook

    Brent Thomas on turning first impressions into lasting trust

    Jul 16, 202647 min

    Before the arrangement conference, there’s a phone call. And in that brief conversation, families are already deciding if your funeral home is the right fit or if they should keep looking. In this episode, host Paul...

  • The Director's Playbook

    Matt Van Drimmelen and the power of aftercare

    Jul 2, 202644 min

    For most funeral homes, aftercare stops at a sympathy card or a phone call. But what happens when you actually help families navigate what comes after the funeral? In this episode, host Paul Lovelace sits down with Matt...

  • The Director's Playbook

    Matt Van Drimmelen and the power of aftercare

    Jul 2, 202644 minS0

    For most funeral homes, aftercare stops at a sympathy card or a phone call. But what happens when you actually help families navigate what comes after the funeral? In this episode, host Paul Lovelace sits down with Matt...

  • The Director's Playbook

    Hospice and funeral home relationships with Melissa Luton

    Jun 18, 202640 minS0

    Did you know that roughly half of all deaths in the U.S. involve hospice care? That means the relationship you have with hospice providers directly impacts how families learn about your funeral home and how prepared...

  • The Director's Playbook

    Tom Antram on using preneed for funeral home growth

    Jun 4, 202644 minS0

    How long could your funeral home survive without a single at-need call? With an active preneed program, it’s longer than you think. In this episode, host Paul Lovelace and Tom Antram sit down to talk about how preneed...

  • The Director's Playbook

    Adapting to the rise in cremation with Billy Eaton

    May 21, 202651 minS0

    The rise in cremation is undeniable, but the real question is: how are you adapting? In this episode, host Paul Lovelace welcomes Billy Eaton to the podcast for a conversation on adapting to the rise in cremation. Billy...

  • The Director's Playbook

    Funeral home marketing strategies with Kasi Welch Baker

    May 7, 202649 minS0

    Funeral home marketing looks different today than it did 20 years ago. With so much change, you may feel overwhelmed. But you aren’t alone. In this episode of The Director’s Playbook, Kasi shares her expertise on modern...

  • The Director's Playbook

    Hospitality in funeral service with Tracey Brumley

    Apr 23, 202633 minS0

    What do families remember most about a funeral home? Usually, it’s the way you made them feel. And that’s where hospitality comes in. In this episode, host Paul Lovelace sits down with Tracey Brumley to talk about what...

  • The Director's Playbook

    Funeral home finances with Ian Seekins

    Apr 9, 202641 minS0

    Are you overlooking numbers that can make or break your business? Host Paul Lovelace welcomes Ian Seekins to the podcast to tackle funeral home financials. Ian shares the financial metrics every funeral home owner...

  • The Director's Playbook

    Natural organic reduction with Katrina Spade

    Mar 26, 202643 minS0

    Natural organic reduction is more than a trend. And with consumer demand growing, it’s crucial for funeral professionals to be proactive. In this episode, host Paul Lovelace sits down with Katrina Spade to unpack the...

  • The Director's Playbook

    Robbie Hulme and the future of funeral service

    Mar 12, 202655 minS0

    What keeps most funeral home owners up at night? According to guest Robbie Hume, three concerns stand out: technology, succession planning, and staffing. In this episode, Robbie and host Paul Lovelace unpack each...

  • The Director's Playbook

    Matt Bailey on adapting to change

    Feb 26, 202644 minS0

    It’s no secret that families' preferences are changing. The question is: How are you adapting to that change? In this episode of The Director’s Playbook, host Paul Lovelace and Matt Bailey talk about how to educate...

  • The Director's Playbook

    Miki Tufto and funeral service trends

    Feb 17, 202649 minS0

    Feeling the pressure of consolidation, staffing shortages, and families' changing preferences? Host Paul Lovelace sits down with Miki Tufto to unpack the major shifts shaping the funeral profession. They discuss...

  • The Director's Playbook

    Miki Tufto and funeral service trends

    Feb 12, 202649 minS0

    Feeling the pressure of consolidation, staffing shortages, and families' changing preferences? Host Paul Lovelace sits down with Miki Tufto to unpack the major shifts shaping the funeral profession. They discuss...

Guest Appearances

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