The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

The Digital Slice is a business podcast hosted by Brad Friedman, with 249 episodes on record and a Required Pod Score of 80.

Brad Friedman hosts The Digital Slice, a business show with 249 episodes published.

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  Episode #249

  Episode 249 - Your Website Gets Traffic. Why Isn't the Phone Ringing?

  Sep 29, 202625 min

  A website can attract traffic and still leave potential customers with no reason to call. Join Brad Friedman and Amber Goetz as they discuss website copy, practical SEO, AI search, and the reports that reveal what is actually generating leads so you can make better decisions about your marketing. Amber Goetz is the founder of Active Media, a web development and SEO agency she founded in 2005. She helps businesses improve their websites, organic visibility, and paid search efforts with a focus on getting the phone to ring. She also created SEO Sidekick, a productized solution designed to help brands improve rankings and generate leads. In this conversation, Amber brings a hands-on perspective to the work behind sustainable search visibility. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

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  The Digital Slice

  Episode 248 - How PR Shapes What AI Says About Your Brand

  Sep 22, 202622 minS248

  PR is no longer just about media coverage, it's shaping what AI says about your business. AI search is changing how customers discover, evaluate, and trust brands long before they click a link or visit a website. Join Brad Friedman and Jackson Wightman as they explore the intersection of public relations and AI search, how PR influences what large language models say about your company, and why building credibility across the entire marketing funnel matters more than ever. Jackson Wightman is the founder of tech PR agency Proper Propaganda and the author of the Amazon bestselling book The Tech PR Playbook Proper Propaganda primarily helps companies build their brand and presence in the U.S. market while connecting PR efforts with the other channels and stages of the marketing funnel. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

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  Episode #247

  Episode 247 - AI Is Replacing SEO: Here's What Small Businesses Must Do

  Sep 15, 202624 min

  Your customers are changing how they search, and getting clicks may no longer be the best measure of whether your business is being found. Join Brad Friedman and Karl-Gustav Kallasmaa as they explore how AI is reshaping search engine optimization, what makes a website useful to AI agents, and which practical tactics can help your small business earn visibility and revenue in the new search landscape. Karl-Gustav is a builder at the intersection of search, AI, and diplomacy. He takes an engineering-focused approach to helping businesses understand and improve how their brands appear in AI-generated search answers. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

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  Episode #246

  Episode 246 - Why Your Expertise Isn't Enough To Win The Room

  Sep 8, 202631 min

  Great expertise means little if you can't communicate it clearly enough to earn attention, build trust, and move people to act. Join Brad Friedman and Matthew Hill as they explore how leaders and professionals can improve their communication, presentations, storytelling, confidence, and written messaging to connect with audiences and create greater impact. Matthew Hill is a leadership trainer and presentation coach who helps executives, emerging leaders, and teams unlock confidence, clarity, and creativity as they enjoy effective impact, whether they're pitching, presenting, or navigating high-stakes negotiations. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

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  Episode #245

  Episode 245 - How To Find Sales Reps Built For Cold Outreach

  Sep 1, 202624 min

  Your best salesperson may be the worst person on your team to handle cold outreach, and Kevin Downey explains why. Hiring a successful salesperson does not mean you are hiring someone willing or built to spend hours every day prospecting and making cold calls. Join Brad Friedman and Kevin Downey as they discuss B2B email lead generation, sales team structure, and how to identify sales or business development reps who are built for cold outreach so you can generate more qualified conversations without expecting expensive salespeople to do work they are unlikely to sustain. Kevin is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai . And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

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