The Diary of a Florist

A floristry podcast that offers guidance, education and inspiration about running a floristry business. Sharing real life experiences that I have encountered over the years and how I have learned from my mistakes. I think it is important to keep things real as after all being a florist really isn’t just ’playing with pretty flowers’ I hope you will come along with me for the ride.

The Diary of a Florist is a business podcast hosted by Joanne Truby, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Joanne Truby hosts The Diary of a Florist, a business show with 21 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #21

  Episode 21 - Pricing Flowers for Weddings and Events, how long is a piece of String?

  Jul 17, 202524 minS0

  <p>Today I wanted to open up the conversation surrounding pricing flowers for Weddings and Events. I know this can be a tricky area to navigate for us as florists and whilst I absolutely do not have all the answers, I thought it would be good to have a chat about all the outside factors that can come into play when quoting for weddings and events. As well as why I think we sometimes come up against the challenge of loosing out on jobs due to the client/couple having had a 'more competitive' quote. I hope you enjoy the...

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  Episode #20

  Episode 20 - How the Charity Thrive is using Gardening to Change Lives & What is Social and Therapeutic Horticulture?

  Jul 10, 202542 minS0

  <p >Today I am chatting with Amanda Wallace who is head of PR and Media at Thrive. A charity that uses gardening to bring about positive changes in the lives of people living with disabilities or ill health, or who are isolated, disadvantaged or vulnerable. I met Amanda at the Garden Press Event earlier in the year and was really keen to find out more about this amazing charity and what it is they do. Particularly in relation to the work they do with Social and Therapeutic Horticulture (STH) a terminology I personally hadn't heard of before and wanted to...

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  Episode #19

  Episode 19 - Using Imported Versus British Flowers with Lindsey from The White Horse Flower Company

  Jul 3, 20251h 9mS0

  <p>Today I am chatting with the lovely Lindsey from The White Horse Flower Company all about the great debate surrounding using imported flowers. As I'm sure you know by now I am a huge champion when it comes to using British flowers, I absolutely adore them! However I would be lying if I said that as a business I didn't also need to use imported flowers too. I wanted to open up the discussion surrounding the use of imported flowers as I know personally I have felt an increasing pressure within the industry to only be using British flowers...

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  Episode #18

  Episode 18 - How to Stand out in the Crowd with Sophie from U.FL.O

  Jun 26, 20251h 10mS0

  <p>Today I am thrilled to be talking to the incredible Sophie from U.FL.O (Unidentified Floral Object). All about how to stand out in the crowd. The floristry industry is often described as a saturated market and whilst I would probably tend to agree that this is true. How can we stand out and make ourselves and our business more visable? Sophie is renowned for her amazing, original flower crowns. Each one a beautiful, unique artwork. Her floral crowns have taken her all over the world teaching workshops. Alongside her teaching and event floral projects she is also...

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  Episode #17

  Episode 17 - Diversifying your Floristry Business with Sarah from Leafy Couture

  Jun 19, 202553 minS0

  <p>In today's episode I am chatting with the wonderful Sarah from Leafy Couture all about how she has built up and diversified her floristry business over the years. From working on weddings and events, to opening a thriving flower school and working on international projects abroad. I really admire Sarah and all that she has achieved with her business over the years and I am excited to share this conversation with you. </p> <p> </p> <p>Joanne Contact Details: </p> <p>Website: www.joannetruby.co.uk</p> <p>Instagram: joannetrubyfloraldesign</p> <p>Email: hello@joannetruby.co.uk</p> <p> </p> <...

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