
Episode #23
Behind the Strategy: What Intentional Planning Looks Like at Elevate with Ashley Carlson and Nichole Hughes
In the final episode of our behind the scenes look at Elevate's 2025 Strategic Leadership Retreat in Nashville, Ashley Carlson and Nichole Hughes reflect on what intentional planning looks like inside Elevate and the lessons they are taking with them into the next year. Nichole shares how having a strategic plan creates clarity and direction throughout the year, providing a North Star when the realities of running a business threaten to pull attention in different directions. She also takes us inside her retreat workshop focused on visibility, social media, and finding better ways to bring the full client experience into Elevate's marketing. Together, Ashley and Nichole discuss why client feedback, team collaboration, and honest conversations about both wins and challenges are essential for growth. They also reflect on this year's new workshop format, which gave each leadership team member ownership of a strategic conversation and brought new perspectives, ideas, and solutions into the planning process. Whether you plan in January, April, or October, the most important thing is creating intentional space to check in with your business. This conversation is a reminder that your business is a relationship worth investing in, and taking time to reflect, celebrate, adjust, and plan can reignite the passion that made you build it in the first place. ✨ Takeaways Strategic planning creates clarity and provides a North Star for the year ahead. A strategic plan helps leaders return to their priorities when unexpected challenges arise. Marketing should reflect the entire client journey, not just the highlights. Client feedback creates a more transparent and accurate picture of the client experience. Sharing how your business solves problems can be just as valuable as sharing its wins. Your business is a relationship that requires intentional attention and regular check-ins. Looking back at what worked is just as important as planning what comes next. Strategic planning can happen at any point in the year. Giving team members ownership of strategic workshops creates stronger ideas and deeper engagement. Collaboration brings perspectives and solutions that one leader cannot create alone. Strong teams aren't afraid to identify problems, pivot, and bring solutions to the conversation. Setting aside intentional time to focus on your business can reignite your excitement for what comes next. The Strategic Mapping Starter Guide (Your free clarity tool) Download here: https://elevatevbs.myflodesk.com/the-delegation-download-podcast-series3 Connect with Elevate Virtual Business Solutions Website: elevatevbsolutions.com Instagram: @elevatevbsolutions LinkedIn: Elevate Business Solutions Podcast: The Delegation Download, available wherever you stream podcasts.





