The Debrief

Fashion brands have long used cafes, restaurants and hospitality to sell a broader lifestyle. Increasingly, they’re looking to a less obvious partner: the gourmet grocery store. From branded smoothies and...

Behind every luxury handbag, bespoke suit and couture gown lies an intricate value chain powered by skilled artisans. But as master craftspeople retire without successors, fashion faces a growing shortage of skilled...

For many shoppers, fashion is now experienced primarily through a screen — discovered on social media, watched on runway livestreams and purchased from a product photo. Fashion critic Eugene Rabkin argues in his new...

Beauty has long been one of the industry’s most reliable growth engines — fragrance boomed post-pandemic, prestige beauty held up better than other categories, and value-driven brands like e.l.f. proved that sharp...

For a long time, upcycling sat on the fringes of the fashion industry, a tactic used primarily by small independent designers, niche sustainability labels and in one-off capsule collections. That's changing. At Paris...

For years, follower count was the clearest shorthand for a creator's value — more followers meant more reach, more brand deals, more money. But social media doesn't work that way anymore. TikTok's For You page...

For much of the last decade, fashion brands and retailers were fixated on making shopping as seamless as possible — endless product online, algorithmic recommendations, next-day delivery. But after years of digital...

What makes a fashion or beauty company a truly desirable place to work? BoF’s second annual ranking of the industry’s most sought-after employers looks beyond brand recognition to examine what workers value — and where...

Fabric content used to be a niche sustainability conversation. Now it's a mainstream health one, driven by the same scrutiny shoppers already apply to what they eat and put on their skin — searches for "natural fibre"...

For decades, institutions like Central Saint Martins, Parsons and Institut Français de la Mode have launched some of fashion's most successful careers. But, today's graduates are entering a more competitive industry...

In 2016, the global retail landscape was dominated by successful direct-to-consumer (DTC) disruptors like Everlane, Glossier, Allbirds and Outdoor Voices. Backed by hundreds of millions of dollars in venture capital...

Luxury's post-pandemic boom is over. Growth has slowed, shoppers are pushing back on years of price increases and many brands are struggling to convince customers they're still worth the premium. Drawing on BoF's...

The 2026 World Cup marked an unprecedented milestone for global football, expanding to 48 teams playing over 100 matches across the US, Canada and Mexico. In this special episode of The Debrief, Nike’s vice president of...

For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction. Smaller labels like...

Fashion’s book obsession is no longer subtle. What started as the occasional literary reference has become a broader wave of book clubs, salon-style events, campaign imagery and products designed to signal that a brand...