Episode #146
#1146 - How to show buyers exactly what they get
You promised efficiency and growth. Your buyer nodded politely and did nothing. They still don't know what they're actually getting. ' : why vague words like efficiency and growth push buyers away, what a quantifiable end result (QER) is and why buyers need one, and how four simple words turn fuzzy features into real benefits. Most businesses talk in big broad terms. Efficiency. Growth. Transformation. It sounds impressive but gives the buyer nothing to hold on to. If they can't picture what they'll get, they can't justify buying it, so they keep you at arm's length. James explains the quantifiable end result. Put a realistic number on the outcome. A 10% uplift in sales on £100,000 of turnover is £10,000, and suddenly the value is obvious. He also shares the four most important words in selling, "what that means is", to take any vague claim and turn it into something specific and measurable. How to quantify value in sales Quantifiable end result (QER) Showing ROI to buyers Turning features into benefits Avoiding vague sales language B2B sales messaging Value proposition clarity Buyer psychology and decision making This is episode 1146 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . LinkedIn → https://www.linkedin.com/in/jamesnewelluk/ . Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . (--) https://www.practicalsalestraining.com . https://www.clearsalesmessage.com . Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.
