The CX and Culture Connection Podcast with Host Matt Egol of JourneySpark Consultants
How Cultural Cues Shape Organizational Change
Culture is not a permanent fixture. Michael Morris, Columbia Business School professor and author of Tribal, explains how leaders can activate and reshape culture by changing the cues, environments, role models, and social signals that guide behavior. Matt Egol and Michael Morris explore three cultural instincts that influence how people behave within organizations: the peer instinct, which drives conformity and shared learning; the hero instinct, which encourages contribution and status seeking; and the ancestor instinct, which preserves the knowledge and identity of previous generations. The conversation connects these ideas to customer experience, employee experience, leadership experience, innovation, AI, and brand building. It also examines why leaders sometimes need to change the environment rather than simply communicate new values, and how organizational heritage can become a powerful resource for transformation. The Harley-Davidson example shows how a brand can reconnect with its cultural identity, rebuild community, and create meaning beyond functional product benefits. https://open.spotify.com/show/2OKVpTrPgHPnSw2WeZWJpM?si=-1nDvG10QuGSnoxYfsRmUQ Save episodes to revisit leadership frameworks.
