The CRM Advantage

<p>Everyone wants to talk about which Customer Relationship Management (CRM) platform to buy. We want to talk about everything that has to happen first, because that's what actually decides whether the platform works.</p><p>In this opening episode, Mario is joined by <b>Lessie Russell</b>, digital transformation leader and founder of <b>The Executive Gain</b>, for a conversation about the groundwork most companies skip. Together they've seen the same pattern play out again and again: a company picks a CRM on the strength of a demo, rolls it out, and eighteen months later wonders why adoption...