The Creative Genome is the official podcast of Alison.ai, the creative intelligence platform helping the world's top marketers turn data into winning ads. Each episode unpacks what really makes creatives perform: predictive scoring, competitive benchmarks, AI-driven video generation, and industry and platform specific frameworks. Join us for conversations with creative, media, and data leaders across eCommerce, gaming, finance, B2B, fashion, and beyond as we decode the science behind creatives that drive measurable ROAS.
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Contact path
Public web form
Booking probability
36%
Guest openness
Selective
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Signup to Generate a PitchThe Creative Genome is the official podcast of Alison.ai, the creative intelligence platform helping the world's top marketers turn data into winning ads. Each episode unpacks what really makes creatives perform: predictive scoring, competitive benchmarks, AI-driven video generation, and industry and platform specific frameworks.
Recent episodes include "Black Friday's Most Tired Visual Isn't a Product" (28 October 2026, 7 minutes), "Will Your Creative Survive December 1st? Winning Travel Tuesday 2026" (24 September 2026, 9 minutes), and "Your Data Beats Generic Ad Rules" (6 September 2026, 25 minutes).
The Creative Genome publishes roughly every two weeks, with episodes averaging 18 minutes.
Booking probability for The Creative Genome is 36%, and the host is rated Selective on guests. The Creative Genome requires a Pod Score of 80 or higher. The Creative Genome's contact route on record: public web form.
The strongest fits for The Creative Genome are Marketing, Advertising & PR.
The Creative Genome is a general podcast.
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The Creative Genome
<p>The most fatigued creative this Black Friday season isn't a product type. It's a color scheme. Red, black and "% OFF" starbursts now fill the early-access feed so completely that shoppers scroll past them as...
<p>Travel Tuesday now drives about 3.5x the bookings of an average day, but the brands that win it make their key decisions in October, not the week of. </p><p>This episode breaks down why ads launched on November 1st...
Episode #11
<p>In this episode of The Creative Genome, Ally and Sean break down the launch of Preflight Plus Performance, the first pre-launch scoring tool built on your brand's actual data rather than generic industry averages...
<p>In this episode of The Creative Genome, Ally and Sean discuss the death of the isolated dashboard and the launch of the new Alison MCP Server, Evo, and the Alison API. They explore why leaving your workflow to check...
Episode #9
<p>In this episode of The Creative Genome, Ally and Sean dive into the high-stakes world of emotional marketing, using Lionel Messi’s 2026 World Cup farewell as a masterclass in creative strategy. While Argentina’s...
Episode #8
<p>In this episode of The Creative Genome, Ally and Sean tackle the aggressive timeline of seasonal marketing as the Back-to-School rush takes over the feed. They break down a critical new data point: in saturated...
Episode #7
<p>In this episode of The Creative Genome, Ally and Sean break down the data from the 2026 July 4th ad rush - the 250th anniversary of American independence and one of the loudest, most expensive marketing windows in...
Episode #6
<p>In this episode of The Creative Genome, Ally and Sean explore why "one-size-fits-all" advertising is a losing strategy in an era of automated targeting and generic AI content. They dive into the essential frameworks...
Episode #5
<p>The 2026 World Cup is a 39-day sprint that represents the most demanding creative-fatigue environment of the decade, with 6 billion projected engagements and $10.5 billion in added global ad spend. In this episode...
Episode #4
<p>What if the difference between a scroll-stopper and a scroll-past is less than half a second? Analysis of over 100 million ad impressions across Meta, TikTok, YouTube, Amazon, and LinkedIn found that top-performing...
The Creative Genome
<p>Most "personalized" ads still feel like they were written for everyone — and that's exactly why they get scrolled past. On this episode of The Creative Genome, Ally and Sean from Alison.ai unpack what actually...
The Creative Genome
<p>A peer-reviewed field study just dropped a number marketers can't ignore: GenAI-created ads delivered up to a 19% higher click-through rate than ads made by human experts. On this episode of The Creative Genome, Ally...
The Creative Genome
<p>Women control 85% of consumer purchases and are projected to hold 75% of discretionary spending by 2029, yet over 90% say brands don't understand them. In this episode, we dig into why advertising still casts women...
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