Hosted by Racer · 🇺🇸 US · EN · 49 episodes
Established thought leaders with verified media credentials.
The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Racer hosts The Creative Drive, a leisure show with 49 episodes published.
What does it take to turn a passion project into one of the most influential automotive brands in the world? In this episode of The Creative Drive, Taro Koki sits down with Brian Scotto, co-founder of Hoonigan and one of
What makes Liberty Walk one of the most influential brands in automotive culture? In this episode of Creative Drive, Liberty Walk founder Wataru Kato shares the philosophy that transformed a small Japanese tuning shop in
NFL linebacker Eric Kendricks joins The Creative Drive to talk about his lifelong obsession with cars, from Fox Body Mustangs, Porsche GT3 RSs and Honda CRXs to why more NFL players are getting deep into automotive cultu
From calling Vaughn Gittin Jr. “Mr. Plow” after a full-send collision to breaking down what really separates drivers, creators, and brands—this is an unfiltered episode of the Creative Drive with Formula Drift emcee, Jar
In this episode of Creative Drive, we sit down with Mazen Fawaz, Chief Strategy Officer at Singer Vehicle Design—the company redefining what a Porsche can be. Singer is certainly not about horsepower, lap times, or chasi
In this special episode of Creative Drive, we sit down with Tatsuru Ichishima, the founder of Spoon Sports — one of the most iconic names in the world of Honda tuning and JDM car culture. Ichishima-san started SPOON in 1
In this episode of the Creative Drive, we talk with Mickey Andrade about finally entering the Skyline world after years of admiration, starting not with an R34, but with an R32 — and how a business acquisition helped kic
Zack Klapman, co-host of The Smoking Tire and host of the RACER Creator Awards, joins The Creative Drive podcast to talk all things cars, moving to LA from Colorado to be on TV and the evolution of automotive content. In
Director Luke Huxham joins Creative Drive for a wide-ranging conversation shaped by nearly two decades living and working in Japan. From street drifting and underground scenes to large-scale cultural events, Luke shares
Fresh off her monumental win of the 2025 Women in Motorsports MX-5 Cup Scholarship, 19-year-old Charlotte Traynor joins The Creative Drive podcast from the PRI Show! Charlotte opens up about her unconventional journey in
Join us on Creative Drive as we sit down with Shea Holbrook, owner of BSI Racing and star of the Amazon series First to the Finish. Shea opens up about the raw, behind-the-scenes reality of professional motorsports, the
Stuntwoman. Drifter. Formula DRIFT Prospe competitor. Content creator. Zandara Zee Kennedy has done it all—and she’s just getting started. From jumping off buildings in blockbuster movies like Deadpool and X-Men to maste
Host Taro Koki from the Creative Drive sits down with creative polymath Rod Chong — filmmaker, agency leader, ex-Need for Speed creative director, and partner at Race Service — for a deep, inspiring conversation on creat
Learn more: awards.racer.com https://offers.racer.com/subscribe for RACER+ and magazine offer! The Creative Drive Podcast: Inside the F1 Movie with Erich Joiner — Racing, Filmmaking & Coffee Culture** On this episode of
Auto shows are evolving — and the LA Auto Show might be leading the charge. In this episode, we sit down with David Fortin, VP of Marketing for the LA Auto Show and Automobility LA, to talk about why the RACER Creator Aw
Rock crawling champion, Monster Jam driver, and YouTube host Nicole Johnson has done it all — literally. She’s flipped, caught fire, and driven off 12-foot cliffs, all in pursuit of mastering every machine she can get he
Dustin Williams is one of the most recognized creators in the JDM and automotive scene, but his story starts far from Tokyo’s mountains and Fuji Speedway. From growing up in Mississippi and considering a career in law en
From the underground streets of SoCal to the global stage, RJ de Vera has been at the heart of tuner culture’s biggest moments. In this episode of The Creative Drive, we dive into his journey from shaping Super Street ma
Le Mans class winner and TV host Justin Bell joins Creative Drive to share stories from racing at a high level and making the transition to media. From winning on the track to co-hosting with Tommy Kendall, Justin reveal
Visit brettkingdesign.com for limited exclusive Brett King Design Canvas Project 01 MERCH In this episode of The Creative Drive with Taro Koki, renowed helmet designer Brett King from Brett King Design reveals the inspir
Eric Kendricks
former linebacker · Minnesota Vikings
1 appearance on this show
Vaughn Gittin Jr.
RTR Vehicles
1 appearance on this show
Ken Block
data analyst and author of 'Disproven'
1 appearance on this show
Vaughn Gittin Jr.
1 appearance on this show
Jerry Seinfeld
1 appearance on this show
Zack Klapman
Smoking Tire Podcast
1 appearance on this show
Brad Pitt
1 appearance on this show
Joseph Kosinski
director
1 appearance on this show
Lewis Hamilton
Ferrari
1 appearance on this show
Nicole Johnson
Chief Nursing and Patient Operations Officer · Nemours Children’s Health
1 appearance on this show
Dustin Williams
Owner, Head Coach · Precision Fitness
1 appearance on this show
Justin Bell
Le Mans class winner and TV host · Santa Margarita
1 appearance on this show
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The Creative Drive is hosted by Racer. The show is categorised under leisure (automotive) and has published 49 episodes.
The Creative Drive has published 49 episodes.
The Creative Drive regularly covers leisure, automotive, business. It sits in the leisure category, with a automotive focus.
The Creative Drive is accessible for guests with genuine leisure expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Creative Drive hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Creative Drive average 70 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates The Creative Drive's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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