The CPG View

The #1 CPG information source for Global Omni-Channel Leaders.Empowering you to win in CPG!

The CPG View is a business podcast hosted by Unknown Host, with 174 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The CPG View, a business show with 174 episodes published.

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  The CPG View

  The Future of Commerce Intelligence: Turning Data into Action with AI (Karthik Bettadapura, Co-Founder & CEO of DataWeave)

  Oct 5, 202629 min

  For years, commerce teams have been trained to look backward. What sold, what worked, what changed. What happens when intelligence starts telling us what to do next instead of simply explaining what already happened? There are hundreds of decisions being made every day around pricing, assortment, promotions, content, and inventory. Which of those decisions should we actually be comfortable handing over to AI, and where does human judgment still matter most? Here’s where it gets interesting: what happens when every brand and retailer has access to increasingly similar AI capabilities? Does competitive advantage come from having better technology or from asking better questions and acting differently on the answers? We’re also moving toward a world where AI agents may increasingly influence or even make purchase decisions for consumers. How does commerce strategy change when brands aren't only trying to win the shopper, but potentially an algorithm shopping on their behalf?If we fast-forward a few years and AI is simply part of how commerce operates, what do you think the best companies will have learned to do exceptionally well that most organizations aren't doing today?

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  The CPG View

  The New CMO Playbook: Building the Modern Day Growth Engine (Aisha Khan, Dentsu Commerce NA; Melissa Burdick, Pacvue; and Don Brett, The CPG View)

  Oct 2, 202628 min

  1. How are you and your team at Dentsu helping brands adjust to the collapsed funnel, where discovery, consideration, and conversion can happen in the same session?2. Where does agentic AI fit into that shift, and how should brands be thinking about agentic commerce, media, workflows, and team structures?3. As you build the commerce organization at Dentsu, how do you structure teams so budgets can move fluidly toward what is working instead of staying locked into channels or trade calendars?4. How are brands balancing the need for speed with brand safety, legal approvals, and organizational gridlock?5. When a sale can’t be attributed to one channel, who should actually own the outcome inside the organization?6. With media evolving faster than many brands’ ability to manage and report on outcomes, what does the measurement stack need to look like by 2027?7. Before brands can budget by outcome instead of by channel, what capabilities need to exist first, and are brands ready to make that switch?8. If you had to give a CMO one sentence to put at the top of their 2027 plan, what would it say?

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  The CPG View

  From Attribution to Action: Making Retail Media Measurement Matter (Liz Roche, Vice President of Media, Measurement & In-Store Solutions at Albertsons Media Collective )

  Oct 1, 202622 min

  You’ve built your career across platforms, agencies, publishers, and now retail media. Looking back, what were the pivotal moments that shaped the way you think about data, measurement, and commercialization today? Albertsons Media Collective’s iROAS research found that campaign outcomes could vary depending solely on methodology, with the campaigns shifting from positive to negative based on how performance was measured. What did those findings reveal about the current state of retail media measurement, and why do you think the industry has struggled for so long to align on what “impact” really means? Incrementality has been discussed in retail media for years, but it feels like the conversation is finally shifting from theory into operational practice. What has to change organizationally, technologically, and culturally for retailers and brands to truly measure demand creation instead of just demand capture? The Martinelli’s campaign is a fascinating real-world example — a 33% sales lift, 65% new-to-brand buyers, and $7.45 in incremental ROAS. Can you walk us through what made that campaign successful and what it taught your team about identifying media that is genuinely driving new customer behavior? When you look ahead at the future of retail media, data collaboration, and measurement innovation, what are you personally most excited about — and where do you think the biggest breakthroughs are still ahead?

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  The CPG View

  The Product Experience Playbook: Winning Across the Physical, Digital & AI Shelf (Simon Angove, CEO of Syndigo)

  Sep 29, 202619 min

  When product experience becomes an enterprise priority, where does the transformation typically begin? What needs to change internally—from ownership to processes to ways of working—before the technology can really deliver value? For executives making the case for investment, how should they measure the business impact of product experience? Which metrics best connect these capabilities to revenue, margin, market share, or other outcomes the C-suite cares about? Many large organizations are dealing with years of accumulated technology, fragmented systems, and processes built around different teams and channels. How should leaders approach simplifying that complexity while still keeping the business moving? At the same time, speed has become a competitive advantage. Whether it’s launching a product, onboarding a new retailer, or entering a new market, where can the right product experience infrastructure have the greatest impact on speed and agility? If you were advising a CEO or Chief Digital Officer beginning this transformation today, what would you tell them to prioritize over the next 12 to 24 months—and what might feel urgent but can actually wait?

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  The CPG View

  The New CMO Playbook: Building the Modern Day Growth Engine (Jay Hunter, CEO of K20; Melissa Burdick, President & Co-Founder of Pacvue; and Don Brett, Host of The CPG View)

  Sep 26, 202620 min

  Before launching K2O, you spent seven years helping scale MaryRuth’s. What did that experience teach you that emerging CPG brands often learn too late?K2O sits at the intersection of celebrity, wellness, beauty and functional hydration. How do you turn that initial excitement into an enduring brand with staying power?Celebrity can generate awareness quickly, but repeat purchase ultimately determines whether the brand succeeds. How are you translating Kylie’s audience into loyal K2O customers, and what early signals tell you that it is working?K2O is operating across DTC, TikTok Shop, Amazon, iHerb and Target. How do you decide where to invest while keeping the brand, pricing and customer experience consistent across channels?If you were building K2O again from day one, which data, creative-testing and AI capabilities would you put in place immediately?

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