The Content Experiment Podcast

As a small B2B business owner, you know that generating leads is crucial for growth, but it can be a real challenge. That's where lead magnets come in - they're the secret weapon that can help you attract and convert...

In the online space, many business owners are struggling to find new leads and clients. With businesses cutting back on spending and returning to DIY strategies, it can be difficult to grow or even maintain your current...

As a small B2B business owner, you need to understand the effectiveness of your marketing efforts and make data-driven decisions to optimize your strategies. How do you do that? Key performance indicators (KPIs) and...

In the ever-evolving online business world, the game has changed. (Or maybe it hasn't just recently changed, but it's truly time to take notice!) It's no longer about amassing a massive following or boasting an...

Curious how to create content that really hits the mark with your audience? Well, you're in for a treat because this podcast episode is all about just that. We're talking about crafting content that does more than just...

Whether you're planning to DIY your content and marketing or you're looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools...

I'm not a project manager, but with the help of ChatGPT, I've created some great systems around marketing and content--for myself and for clients. From standard operating procedures to project plans to program outlines...

I've heard many business owners say that they won't use AI of any sort in their businesses. I understand the desire to keep a good hand on content and the general goings-on of your business, but if you're reading this...

Using ChatGPT for your content creation is a touchy subject, but I believe it's a conversation we should be having. There are so many use cases for ChatGPT for your content, from ideation through publication. And using...

Does AI belong in your business? Yes. In fact, it's already in your business and your life. If you've ever worried about AI taking over your job or wondered how it could actually help you work smarter, this is for you...

Creating content for your business is an essential part of simply being in business, but how do you know what content to create…and what platform to publish it on? Your own goals are a part of the formula but an even...

Imagine constantly feeling like you have to create something for your business: a new podcast episode, a video, emails, opt-ins, blog posts, social media posts… All because you either don't have a content strategy or...

Posting content on the fly might feel like freedom, but I think what you're really doing is creating more stress for yourself and confusion for your audience. Consistency is a huge part of growing and nurturing an...

Struggling with content ideas for your business? In order to develop a quality marketing strategy, you need to know what you're going to talk about and create content around. And no, everything hasn't already been done...

Your business isn't one-size-fits-all; the way you market shouldn't be either. We're constantly inundated with year-long marketing plans and lists of content ideas that "everyone" can use. But really, your business...