Hosted by Abby Herman · 🇺🇸 US · EN · 250 episodes
Established thought leaders with verified media credentials.
The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there's also so much more to marketing and business growth.Here we talk about showing up for your audience in a way that they want to hear and in a way that's sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people's audiences, building relationships, and getting over the limiting mindsets that often hit when we're reaching for the next level in our business.
Abby Herman hosts The Content Experiment Podcast, a business show with 250 episodes published.
The Content Experiment Podcast is back with a fresh new approach! I'm taking you behind the scenes as I launch a 6-month experiment (finally living up to the "experiment" part of my business and podcast name!) where I'm
Are you a service-based business owner looking to scale or grow without working more hours? In this week's episode, Crista Grasso, the founder of the Lean Out Method, discusses the key differences between growth and scal
Are you running your business in a way that's sustainable for you and that will support your lifestyle…now and in the future? If you look around at social media, I think you'll find it difficult to find businesses that a
As a service-based business owner, you know the importance of building and maintaining relationships with your clients and prospects. And you probably already know that email is one of the most powerful tools in your mar
I'm always looking for effective ways to generate leads and help clients grow their businesses. And for many, social media has become an increasingly important tool for reaching and engaging with potential customers. How
As a small B2B business owner, you know that generating leads is crucial for growth, but it can be a real challenge. That's where lead magnets come in - they're the secret weapon that can help you attract and convert you
In the online space, many business owners are struggling to find new leads and clients. With businesses cutting back on spending and returning to DIY strategies, it can be difficult to grow or even maintain your current
As a small B2B business owner, you need to understand the effectiveness of your marketing efforts and make data-driven decisions to optimize your strategies. How do you do that? Key performance indicators (KPIs) and metr
In the ever-evolving online business world, the game has changed. (Or maybe it hasn't just recently changed, but it's truly time to take notice!) It's no longer about amassing a massive following or boasting an impressiv
Curious how to create content that really hits the mark with your audience? Well, you're in for a treat because this podcast episode is all about just that. We're talking about crafting content that does more than just s
Whether you're planning to DIY your content and marketing or you're looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools an
I'm not a project manager, but with the help of ChatGPT, I've created some great systems around marketing and content--for myself and for clients. From standard operating procedures to project plans to program outlines,
I've heard many business owners say that they won't use AI of any sort in their businesses. I understand the desire to keep a good hand on content and the general goings-on of your business, but if you're reading this or
Using ChatGPT for your content creation is a touchy subject, but I believe it's a conversation we should be having. There are so many use cases for ChatGPT for your content, from ideation through publication. And using C
Does AI belong in your business? Yes. In fact, it's already in your business and your life. If you've ever worried about AI taking over your job or wondered how it could actually help you work smarter, this is for you. W
Creating content for your business is an essential part of simply being in business, but how do you know what content to create…and what platform to publish it on? Your own goals are a part of the formula but an even big
Imagine constantly feeling like you have to create something for your business: a new podcast episode, a video, emails, opt-ins, blog posts, social media posts… All because you either don't have a content strategy or pla
Posting content on the fly might feel like freedom, but I think what you're really doing is creating more stress for yourself and confusion for your audience. Consistency is a huge part of growing and nurturing an audien
Struggling with content ideas for your business? In order to develop a quality marketing strategy, you need to know what you're going to talk about and create content around. And no, everything hasn't already been done.
Your business isn't one-size-fits-all; the way you market shouldn't be either. We're constantly inundated with year-long marketing plans and lists of content ideas that "everyone" can use. But really, your business, clie
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The Content Experiment Podcast is hosted by Abby Herman. The show is categorised under business (marketing) and has published 250 episodes.
The Content Experiment Podcast has published 250 episodes.
The Content Experiment Podcast regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
The Content Experiment Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Content Experiment Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Content Experiment Podcast average 20 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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