Jun 28, 202621 minS18
This week is bittersweet as Rachel and Lynne announce that the show is taking a hiatus after seven years and more than 300 episodes. It's been a huge undertaking doing this podcast and we decided to take the time to...
business
The Content Byte
Hosted by Rachel Smith and Lynne Testoni · business · EN-AU
About this Podcast:
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
37%
Guest openness
Selective
80/100
Required Score
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What is The Content Byte about?
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
Who hosts The Content Byte?
The Content Byte is hosted by Rachel Smith and Lynne Testoni. The show has published 316 episodes to date.
What has The Content Byte covered recently?
Recent episodes include "Why we are taking a break - with Lynne and Rachel" (28 June 2026, 21 minutes), "How pre-selling strategies can turn leads into clients with Brenna McGowan" (21 June 2026, 56 minutes), and "How to make a living from Substack, with Maggie Alderson" (14 June 2026, 47 minutes).
How often does The Content Byte publish?
The Content Byte publishes roughly weekly, with episodes averaging 40 minutes across 316 episodes.
How hard is it to get booked on The Content Byte?
Booking probability for The Content Byte is 37%, and the host is rated Selective on guests. The Content Byte requires a Pod Score of 80 or higher. The Content Byte's contact route on record: verified email.
Who should pitch The Content Byte?
The strongest fits for The Content Byte are Photography, Polling & Other Services. The Content Byte has a business audience.
About the host
Rachel Smith and Lynne Testoni hosts The Content Byte, a business podcast with 316 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Jun 21, 202656 minS18This week, Rachel & Lynne are chatting with launch strategist Brenna McGowan about "anticipation marketing" and using content to create warm leads so clients are eager to buy. Brenna argues freelancers either sell too...
Jun 14, 202647 minS18This week, Lynne and Rachel are chatting with journalist, editor and novelist Maggie Alderson about how to create a good income stream from Substack. Now three years in with a highly successful column on Substack...
Jun 7, 202623 minS18This week, it's just Rachel and Lynne as they discuss changes they're making in their freelance businesses in response to shifting client needs, including experimenting with new services and focusing on deeper client...
May 31, 202644 minS18This week, Rachel and Lynne are chatting with friend of the pod, Bernadette Schwerdt, a copy coach, comms expert and ghostwriter, to discuss how writers can build valuable, scalable businesses and multiple income...
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May 24, 202638 minS18This week, Rachel and Lynne are chatting with Sarah Tayler of Tweed Coast Media about producing and reviving custom publications, sharing her thoughts on why print is far from dead when it's driven by business goals and...
May 17, 202640 minS18Rachel and Lynne speak with Sarah Hubbard, author of The Intentional Networker, about using referrals and relationship-based networking to find new clients. Sarah shares her MAPP framework (mindset and intention...
May 10, 202634 minS18This week Rachel and Lynne are responding to a question from listener Stephanie about how to make time to work on your freelance business. It's a bit of a choose-your-own adventure because we have such different work...
May 3, 202633 minS18This week, Rachel and Lynne are chatting with freelance writer Mat Patterson (morehumancontent.com), who argues small and medium businesses and freelancers should lean into being personal, flexible and customer-close...
Apr 26, 202657 minS18This week, Rachel and Lynne are chatting with freelance business coach Leticia Mooney about building an "engine room" of systems across customer experience, sales and finance so clients feel safe, payments are smoother...
Apr 19, 202658 minS18This week Rachel and Lynne discuss luck, visibility, and career resilience with guest copywriter Mel Barfield, managing partner at Copy or Die, host of the Indie Business Club podcast, and a Freelancer magazine...
Apr 12, 202640 minS18This week Rachel and Lynne discuss how freelancers can use Instagram and TikTok to make money and win clients with guest Keenya Kelly, a social media strategist known as the "TikTok Queen,". Keenya has over 500,000...
Apr 5, 202638 minS18This week on the podcast, Rachel and Lynne discuss how public speaking can help freelancers become more visible and attract clients, despite battling nerves. We are joined by media trainer and journalist Theresa Miller...
Episode #14
How to nail client meetings
Mar 29, 202636 minS18This week on the pod it's just Rachel and Lynne as we answer a listener question about how to nail client calls. We compare warm leads (often via referrals and niche networks) with cold leads (often from Google), and...
Mar 22, 202637 minS18This week, Rachel & Lynne welcome mind, body, spirit expert Maggie Hamilton – writer, social researcher, former publisher and founder of Allen & Unwin's Inspired Living imprint – to discuss opportunities and challenges...
Mar 15, 202642 minS18This week on the podcast, Rachel and Lynne welcome back Lindy Alexander, to discuss how pitching is changing for freelancers and what it takes to get editors' attention. Lindy is an award-winning travel writer and...
Mar 8, 202649 minS18This week, Rachel and Lynne discuss podcasting as part of a freelance content strategy with guest Caroline Winter, a former radio journalist and co-founder of POD Talk. Caroline shares lessons from creating her...
Episode #10
Things that hold you back as a freelancer
Mar 1, 202624 minS18This week, Rachel and Lynne are without a guest, as they share six small, actionable things they wish they'd done sooner in their respective freelance businesses, to become more visible, win better work, and run their...
Feb 22, 202637 minS19This week, Rachel and Lynne chat with Jo Butler about switching careers from book publishing to marketing and communications at the University of Sydney. Jo shares her journey of nearly 30 years as a book editor...
Feb 15, 202639 minS19This week Rachel and Lynne chat with psychologist Sabina Read about catastrophising, perfectionism and the freelance stress spiral. Sabina explains catastrophising as a cognitive distortion where we jump to the...
Recent guests
Recent guests on The Content Byte. Study who booked and why before you pitch.
B
Brenna Mcgowan
Life and Business Coach and Launch Strategist and Copywriter, The Content Bar
S
Sarah Hubbard
author of The Intentional Networker, senior residential mortgage loan officer, International Networker
M
Mat Patterson
Customer Service Content Lead, Help Scout
K
Keenya Kelly
business executive, teacher and inspirational speaker, CEO of a video marketing and consulting agency
Best industries to pitch The Content Byte for
PitchCentric classifies The Content Byte under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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