Who hosts The Collective?

The Collective is hosted by Trevor Norton & Steve Peron. They have published 80 episodes. The show covers business, with a marketing focus.

What has The Collective covered recently?

Recent episodes include "#081 - AI Agents Are Here", "#080 - Omarchy OS for Agency Owners", and "#079 - SEO in the AI Overview & Zero click world". The latest went out on 25 Sep 2026 and ran about 38 minutes. Reading two or three of these before pitching is the fastest way to see what the show actually books.

How often does The Collective publish?

The Collective publishes weekly, a median of 8 days between episodes. Episodes average about 38 minutes. The back catalogue stands at 80 episodes. A show on this cadence plans ahead, so pitch earlier rather than closer to the date you want.

How hard is it to get booked on The Collective?

For The Collective, Booking Probability sits at 42/100, Listen Score at 27/100, and the guest bar is around 80/100. The show has not signalled guest openness recently, which raises the bar on relevance. A verified contact is on file.

Who should pitch The Collective?

The Collective covers digital marketing, search engine marketing, seo, ai, so guests who can speak to those specifically fit best. Lead with a specific result you can describe in numbers rather than a job title, and tie it to something the show has already covered.

business

The Collective

Hosted by Trevor Norton & Steve Peron · business · EN-US · 80 episodes

Website

About this Podcast:

Welcome to The Collective, the hub of digital marketing insights and business intelligence. Join us weekly as our co-hosts Trevor Norton & Steve Peron riff on the latest things going on in digital media. We keep it very conversational as we discuss, and sometimes bring in industry experts, what we're testing in paid and organic media so everyone can stay up to date.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

42%

Guest openness

Selective

Verified email on file

80/100

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What is The Collective?

The Collective is a business podcast hosted by Trevor Norton & Steve Peron, with 80 episodes on record and a Required Pod Score of 80.

About the host

Trevor Norton & Steve Peron hosts The Collective, a business show with 80 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

Episode #81
#081 - AI Agents Are Here
Sep 25, 202638 min
If you’ve been following you know Steve and Trev have implemented AI in their business but have been quite skeptical about some of the advancements Twitter hypes & shares. But, with the release of Grok Bot, it seems like agents are finally providing real value. In this episode and future ones the guys will show more details about how they use Grok Bot in their day to day running their agency businesses. Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax
Show Notes
Episode #80
#080 - Omarchy OS for Agency Owners
Sep 18, 202640 min
Steve gives an overview of the Omarchy operating systems and how it’s helping him with productivity, marketing, and personal life. The guys also discuss Grok Bot and the importance of critical thinking in the world of AI. Featured: https://omarchy.org/ Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax
Show Notes
Episode #79
#079 - SEO in the AI Overview & Zero click world
Jul 22, 202633 min
Steve gives a masterclass on how to approach SEO in the world of AI Overviews, LLMs and the shifting SERP landscape. Steve gives an overview of how they approach SEO for their C42 and how that brings in quality leads on a weekly basis. Tons of myths broken down in this episode. If you’re looking to grow inbound using SEO or if you’ve been wondering if “GEO” is a bunch of nonsense then this is the episode for you! Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax
Show Notes
Episode #77
#077 - The Most Important Aspect of Paid Ads in 2026
May 28, 202652 min
Minted’s founder, Marcus Milione, went on TBPN and broke down how he approached preventing bots from buying all of their sneakers with their recent Saucony collaboration. Pretty sick technique! But it might be done after Marcus revealed how they did it. The guys also discuss updates shared from Google’s I/O event where the company shared their thoughts around shifting from “search” to “ask”. Google is beefing up their search engine with features like uploading images and videos directly to your search bar. And they end by discussing why conversion tracking and attribution is the most important thing you can have dialed when it comes to paid ads marketing in 2026 and beyond. Articles mentioned in the podcast: Minted’s Marcus Milione TBPN clip about how they tried to prevent bots making purchases: https://x.com/tbpn/status/2057257896170381573?s=20 Google’s update from search to ask: https://www.seroundtable.com/google-intelligent-search-box-41343.html Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax
Show Notes
Episode #76
#076 - GEO Tools Lied to You. Google Responds.
May 20, 202651 min
Google finally responds to the industry with what they call "mythbusting generative AI search: what you don't need to do”. And we gotta say, it was fantastic!Google breaks down how certain things being pushed right now in the GEO / AEO / AI Search landscape are utter nonsense. They specifically state you do NOT need to do the following to win in AI search: LLM.TXT and other “special” markup is basically irrelevant. Sure you can do it but it’s not a game changer. “Chunking” content = make content for your target audience, not AI. At the end of the day content needs to resonate with humans and that means sometimes writing shorter, punchy content. Or long form content. Either can rank in AI. Worry about great content, not chunking your way to citations. Don’t overfocus on structured schema. Seems like every GEO tool pushes this one like crazy! The guys also cover a recent GA4 update to how Google will bucket traffic from LLMs in reports and they also speak about a search term update Google Ads recently dropped. Articles mentioned in the podcast: Optimizing your website for generative AI features on Google Search: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide GA4 AI traffic bucketing: https://www.seroundtable.com/google-analytics-ai-assistant-traffic-41327.html Google Ads search term reports: https://www.seroundtable.com/google-ads-search-terms-report-best-users-intent-41316.html Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax
Show Notes

Guest Appearances

Recent guests on The Collective. Study who booked and why before you pitch.

Founder of Beehiiv

Beehiiv

Chris LaRoche

Workshop Digital

Advertisers on this show

Sponsor detection runs nightly. Check back soon.

Best industries to pitch The Collective for

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

businessstrong

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.

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Every question we get asked before
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What is the difference between Founder Solo and Founder Pro?

Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.

How do agency tiers work?

Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.

What is a talent profile?

A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

Episode #76

#076 - GEO Tools Lied to You. Google Responds.

May 20, 202651 min

Google finally responds to the industry with what they call "mythbusting generative AI search: what you don't need to do”. And we gotta say, it was fantastic!Google breaks down how certain things being pushed right now in the GEO / AEO / AI Search landscape are utter nonsense. They specifically state you do NOT need to do the following to win in AI search: LLM.TXT and other “special” markup is basically irrelevant. Sure you can do it but it’s not a game changer. “Chunking” content = make content for your target audience, not AI. At the end of the day content needs to resonate with humans and that means sometimes writing shorter, punchy content. Or long form content. Either can rank in AI. Worry about great content, not chunking your way to citations. Don’t overfocus on structured schema. Seems like every GEO tool pushes this one like crazy! The guys also cover a recent GA4 update to how Google will bucket traffic from LLMs in reports and they also speak about a search term update Google Ads recently dropped. Articles mentioned in the podcast: Optimizing your website for generative AI features on Google Search: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide GA4 AI traffic bucketing: https://www.seroundtable.com/google-analytics-ai-assistant-traffic-41327.html Google Ads search term reports: https://www.seroundtable.com/google-ads-search-terms-report-best-users-intent-41316.html Want to learn more about us and our services? Reach out! Steve: https://collective42.com/ Trevor: https://www.r40collective.com/ #digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Show Notes

Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

What is the difference between Founder Solo and Founder Pro?

How do agency tiers work?

What is a talent profile?

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

The Collective

About this Podcast:

Pitch Analysis

What is The Collective?

About the host

Recent episodes

#081 - AI Agents Are Here

#080 - Omarchy OS for Agency Owners

#079 - SEO in the AI Overview & Zero click world

#077 - The Most Important Aspect of Paid Ads in 2026

#076 - GEO Tools Lied to You. Google Responds.

Guest Appearances

Founder of Beehiiv

Chris LaRoche

Advertisers on this show

Best industries to pitch The Collective for

Podcasts like The Collective

Every question we get asked beforesomeone starts their trial.

The Collective

About this Podcast:

Pitch Analysis

What is The Collective?

About the host

Recent episodes

#081 - AI Agents Are Here

#080 - Omarchy OS for Agency Owners

#079 - SEO in the AI Overview & Zero click world

#077 - The Most Important Aspect of Paid Ads in 2026

#076 - GEO Tools Lied to You. Google Responds.

Guest Appearances

Founder of Beehiiv

Chris LaRoche

Advertisers on this show

Best industries to pitch The Collective for

Podcasts like The Collective

Every question we get asked beforesomeone starts their trial.

Every question we get asked before
someone starts their trial.

Every question we get asked before
someone starts their trial.