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The Claw

Hosted by Eric Holtzclaw · business · EN · 100 episodes

Audience: 5

About this Podcast:

Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

24%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Claw

What is The Claw about?

Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.

Who hosts The Claw?

The Claw is hosted by Eric Holtzclaw. The show has published 100 episodes to date.

What has The Claw covered recently?

Recent episodes include "Fintech Without Friction: Speeding Up Success with Product Ops" (2 July 2025, 29 minutes), "What's Your Business Worth? How interVal Is Changing the Game" (25 June 2025, 29 minutes), and "Investing in Innovation: How VentureSouth Helps Angel Investors Fuel Southern Startups" (18 June 2025, 27 minutes).

How often does The Claw publish?

The Claw publishes roughly weekly, with episodes averaging 27 minutes across 100 episodes.

How hard is it to get booked on The Claw?

Booking probability for The Claw is 24%, and the host is rated Selective on guests. The Claw requires a Pod Score of 80 or higher. The Claw's contact route on record: verified email.

Who should pitch The Claw?

The strongest fits for The Claw are Business & Management Consulting and Marketing, Advertising & PR. The Claw has a business audience.

About the host

Eric Holtzclaw hosts The Claw, a business show with 100 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • The Claw

    Fintech Without Friction: Speeding Up Success with Product Ops

    Jul 2, 202529 minS0

    <p >In this episode of The Claw, Eric Holtzclaw sits down with Poonam Nath, Executive Leader of Product Operations at Fiserv, to explore how product operations drive customer success, accelerate revenue, and reduce...

  • The Claw

    What's Your Business Worth? How interVal Is Changing the Game

    Jun 25, 202529 minS0

    <p >Eric Holtzclaw talks with Karen Chalmers, VP of Marketing & Partnerships at interVal, about the surprising truth behind small business valuation, the $84 trillion wealth transfer, and how interVal is helping...

  • The Claw

    Investing in Innovation: How VentureSouth Helps Angel Investors Fuel Southern Startups

    Jun 18, 202527 minS0

    <p >In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, sits down with Paul Clark—angel investor and co-founder of VentureSouth. Together, they explore how VentureSouth makes startup investing...

  • The Claw

    From Curiosity to Co-Pilot: How Marketing Leaders Can Make AI Work

    Jun 11, 202527 minS0

    <p >In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI...

  • The Claw

    Fixing the Follow-Up: CRM Strategy for Complex Sales

    Jun 4, 202526 minS0

    <p >In this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy can transform sales and marketing alignment. They discuss common tech gaps...

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  • The Claw

    The Future of Content Creation Is Smarter (and More On-Brand)

    May 28, 202529 minS0

    <p >In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every...

  • The Claw

    Moving Minds: How ActivEd Is Redefining Learning Through Motion

    May 21, 202524 minS0

    <p >In this episode of The Claw, Eric Holtzclaw sits down with Dr. Julian Reed—professor at Furman University and founder of ActivEd—to explore how movement is transforming learning. Julian shares the science behind...

  • The Claw

    Employee Motivation 101: The Secrets Behind Effective Incentive Programs with Don Doster

    Mar 12, 202528 minS0

    <p>What really motivates people to take action? Whether it's improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that...

  • The Claw

    Conquering the Legal Industry's Marketing Challenges with Luis Scott

    Nov 27, 202428 minS0

    <p>In this episode of The Claw, Eric Holtzclaw is joined by Luis Scott, the founder of Eight Figure Firm Consulting. Luis shares his fascinating journey from being a lawyer to creating a consultancy that helps law firms...

  • The Claw

    Scaling with Strategy: Stefanie Beach on Digital Media Success and Sustainable Growth

    Nov 13, 202426 minS0

    <p>In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering...

  • The Claw

    Search, Strategy, and Success: Insights from Greg Brooks of Search Tides

    Oct 16, 202431 minS0

    <p>In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks, CMO and Partner at SearchTides. Together, they dive into the fast-paced world of marketing, where it's never a "set it...

  • The Claw

    Behind the Click: Optimizing the Customer Experience with Jon MacDonald

    Oct 2, 202427 minS0

    <p>In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him...

  • The Claw

    Mastering Global Brand Transformations with Darren Horwitz

    Sep 18, 202430 minS0

    <p>In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group, to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations...

  • The Claw

    Crafting Brands that Resonate: A Conversation with Jim Pietrusznski

    Sep 4, 202427 minS0

    <p>In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds...

  • The Claw

    Bridging the Gap: Aligning Sales and Marketing for Success with Steve Gielda

    Aug 21, 202431 minS0

    <p>In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling, to explore the vital relationship between sales and marketing. They discuss strategies...

  • The Claw

    From Crisis to Confidence: Media Consulting with Mike Petchenik

    Aug 7, 202430 minS0

    <p>In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of Petchenik Media Group. Together, they dive into the world of media consulting, covering...

  • The Claw

    John Miller on Why Playing It Safe in Marketing Doesn't Work

    Jul 17, 202427 minS0

    <p>In this episode, Eric sits down with John Miller, founder of Scribewise and author of "Playing It Safe Sucks: A Manifesto for Courageous Marketing." John shares his journey from PR to founding a content marketing...

  • The Claw

    Mastering Brand Strategy with Kate Dileo: The Power of Authentic Messaging

    Jul 3, 202426 minS0

    <p> In this episode of The Claw, Eric delves into brand strategy with Kate DiLeo, founder of The Brand Trifecta. Kate shares her journey from pursuing a PhD in linguistic anthropology to becoming a successful brand...

  • The Claw

    Expert Strategies for Consultants: Lessons from Max Traylor

    Jun 19, 202418 minS0

    <p>In this episode of The Claw, Eric is joined by Max Traylor of MaxTraylor.com. Max delves into his journey from running a traditional marketing agency to becoming a consultant's consultant. Max shares insights on...

  • The Claw

    Hidden Revenue: The Art of Relational Marketing with Anita Toth

    Jun 5, 202426 minS0

    <p>In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth, also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation...

Guest Appearances

Recent guests on The Claw. Study who booked and why before you pitch.

Best industries to pitch The Claw for

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