
The Chris Hanna Show
#191: Every Time I Broke My Own Process, I Got Burned
Chris Hanna is talking money in this one. Specifically, the people who owe him and have decided not to pay. The studio has a simple setup. 250 dollars, 90 minutes, walk out with raw footage. Book and prepay through the website. Clean process. Then Chris broke it for people he knew, people he figured were good for it, and let them pay after the session instead. Some paid part. Some paid nothing. Some he is still chasing. Then the bigger version of the same mistake. Thousands of dollars' worth of work delivered before final payment to companies and people with genuinely great reputations in the community who stopped responding. In this episode: Why the low-ticket work causes more stress than the high-ticket work What happens when you extend trust to someone you know instead of running your process One client who promised payment months ago, went quiet, and is now spending money to build the same capability internally. The cash flow hit when you have already paid a subcontractor for work you were never paid for What his studio landlord said that reframed the whole thing: they are not withholding their money, they are holding yours Sitting in a networking room hearing people praise someone who is stiffing you, and why he will not throw them under the bus. Thewrite-offf question he still has not answered What the process looks like from now on, with no exceptions Chris is clear about where the blame sits. The people who did not pay made their choice. But he broke his own rule to let them. New policy, said plainly: you want something done, you pay. No payment, no delivery. Links All In Content: https://allincontent.ca All In Content Studio: https://studio.allincontent.ca Chris Hanna: https://chrishanna.ca For more information about Chris Hanna, visit https://chrishanna.ca If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.

