The Chiropractic Authority Podcast

The Chiropractic Authority Podcast: Marketing for Principled DCsThe #1 marketing podcast for chiropractors who refuse to compromise their principles. Host Robert teaches experienced DCs how to build authority, attract ideal patients, and scale their practice using ethical marketing strategies that actually work.What You'll Learn:• Proven chiropractic marketing strategies that generate consistent new patients• How to build your authority and become the go-to DC in your community• Content marketing systems that establish you as a trusted expert• Patient acquisition funnels design

The Chiropractic Authority Podcast is a business podcast hosted by Unknown Host, with 138 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Chiropractic Authority Podcast, a business show with 138 episodes published.

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  The Chiropractic Authority Podcast

  Beyond the Adjustment: Building a Legacy Practice with Dr. Michael Martin

  Sep 15, 202638 min

  Beyond the Adjustment: Building a Legacy Practice with Dr. Michael Martin In this episode of the Chiropractic Authority podcast, host Robert DeLude sits down with legacy chiropractor Dr. Michael Martin. Dr. Martin shares his incredible 40-year journey in the profession, starting from a profound family experience that shaped his belief in holistic healing at just nine years old. He discusses the core philosophy of "Above, Down, Inside, Out" (ADIO) and offers invaluable advice for both new and seasoned chiropractors on building a deeply rooted, referral-based practice without losing sight of true chiropractic principles. A chiropractor's true purpose is to restore the body's ability to allow innate intelligence to communicate, self-regulate, and heal. The "ADIO" principle emphasizes that life and health come from Above, Down, and Inside, Out. Building a high Patient Visit Average (PVA) relies heavily on educating patients from their very first phone call and visit. Community and mentorship are vital; finding the right coaching or support system helps bridge the gap between philosophy and practice management. The most effective practice growth comes from internal referrals, which are driven by providing exceptional, principle-based care and simply asking for them. Effective care plans should focus on long-term health and reversing decades of degeneration, rather than just quick pain relief. Book: Beyond the Adjustment: The Essence of an Elite Practicing Chiropractor by Dr. Michael J. Martin (available on Amazon). Website: drmichaeljmartin.com Community: "Cogs Musings" (Chiropractic Older Guys Musings) on Facebook, where Dr. Martin and peers share practice advice and philosophy. Organizations: TLC for Super Teams, DE (Dynamic Essentials), and New Beginnings. Episode SummaryKey TakeawaysResources Mentioned

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  How to Build a High-Value Practice & Escape the Commodity Trap | Dr. Eric Plasker

  Apr 28, 202650 minS0

  <p>If you're a principled chiropractor tired of fighting for scraps against $29 commodity clinics, this episode is your blueprint out of the trap.</p><p>Today, I sit down with Dr. Eric Plasker, author of The 100 Year Lifestyle and a guy who has coached over 12,000 chiropractors worldwide. We get raw about why explaining the mechanics of a subluxation is killing your patient retention, and what you actually need to say to build a practice full of lifetime patients. We break down the massive shift from mainstream, discount-bin marketing to building a high-value, high-authority brand that actually commands respect.</p><p>...

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  The Chiropractic Authority Podcast

  Chiropractic Marketing in the New Era: Social Media, Automation & Passive Income

  Mar 31, 202657 minS0

  <p>Are you relying on outdated marketing tactics while the new era of chiropractic leaves you behind? In this episode, Dr. Abby Sirovica (Palmer grad, clinic owner, and co-founder of the HBA Mastermind) breaks down exactly what it takes to build a bulletproof personal brand, scale your impact, and create massive wealth outside the clinic. From leveraging AI and long-form content to buying your first cash-flowing real estate property, Dr. Abby shares the exact frameworks she uses to help principled chiropractors build lives of absolute freedom.</p><p>Key Takeaways</p><p>The Optometry Pivot: Why a vitalistic, holistic approach...

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  How to Train Your Chiropractic Assistant to Collect $58K in One Day | Miranda the C.A. Coach

  Mar 25, 20261h 11mS0

  <p>Are your Chiropractic Assistants acting like standard receptionists, or are they true extensions of your mission? In this episode of The Chiropractic Authority Podcast, we sit down with Miranda, the C.A. Coach, who reveals how she helped an office jump from $100K to $348K in collections in just 30 days—including a massive $58,000 single-day record.</p><p>We dive deep into the exact multi-year prepayment scripts she uses, the "Working Genius" behind a high-performing team, and the red flags you must look out for when interviewing your next front desk hire. Whether you are dealing with patient objections, trying to...

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  The Raw Truth: Why I’m All In on Principled Chiropractic

  Mar 10, 202614 minS0

  <p>Episode Summary:After trying to record this episode seven times, Robert DeLude scraps the script to deliver a raw, unfiltered look at why he is so passionate about the chiropractic profession. This isn't just a business for Robert; it’s a mission born from a history of addiction, a life-changing overdose, and the realization that principled chiropractic offers a path to healing that the "pill, potion, or lotion" industry can't touch.</p><p>In this episode, Robert reflects on the impact of his recent guests, his personal journey through withdrawal and recovery, and the vital importance of fighting for th...

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