
Episode #31
Great Stories Need Enemies | Kevin Willard | ChicoBag Podcast Ep 31
<p>Most brands point the camera in the wrong place. Their best stories are buried on page 47 of an impact report no one reads.</p> <p>Andy Keller sits down with Kevin Willard, owner of brand storytelling studio Assembly and a copywriter who has spent two decades helping organizations like American Forest Foundation, Ocean Conservancy, Hyatt, and Jack Daniels find stories that actually move people. They get into why brands are losing ground in the attention economy, what Huckberry and North Face are doing differently, and what to do when virgin material is cheaper than recycled content and you still...

