The Car Wash Growth Playbook Powered by OptSpot

An operator overheard one of his own guys at the pay station telling a customer: just sign up, you can cancel. He pays five dollars a signup. Most car wash owners pay some version of that, and it's the reason their...

A new car wash opens a few miles up the road, and within a few months your car count is down. Most operators blame grand opening pricing, or newer equipment, or the fact that people just like trying new things. After...

Most car wash owners think they have a hiring problem. They can't find good people, their crew doesn't care, and they're hiring constantly without anything getting better. But after working with hundreds of car wash...

Most car wash owners aren't stuck because of their wash. They're stuck because of how they're running it. In this episode, I break down the real reason growth stalls — and it's not your equipment, your location, or your...

The International Car Wash Association's Q3 Pulse Report just dropped — and one number should stop every operator in their tracks. 31% of car washes reported that retail revenue is DOWN from last year. Not membership...

You hired somebody to protect the number. He's protecting it. He's also cutting the things that were going to pay you next spring, and he has no idea he's doing it. From where he sits, every one of those cuts was the...

Your sales process might be the reason your members are leaving.Churn just hit a new high across the car wash industry, and the fix everyone's selling is more sales technology. More pressure at the pay station, more...

Most car wash operators post on social media for months and never see it turn into new members. The problem usually isn't how often you post. It's whose story you're telling. In this episode, I break down the five types...

Your digital ad has less than three seconds to earn attention before someone scrolls past. Most car wash ads waste those three seconds talking about the wrong thing. In part three of the StoryBrand series, I break down...

Your car wash website has about five seconds to answer three questions before someone leaves. Most websites fail all three, and it's not because they're ugly or slow. It's because they're about the wrong person.In part...

Most car wash marketing is about the car wash. That's the problem. In this episode, the first in a five-part series, I walk through the StoryBrand framework and show you exactly how each of the seven elements applies to...

Your members aren't canceling. Their cards are. And most operators have no idea it's happening because nothing on the daily report tells them. In this episode of The Car Wash Growth Playbook, Josh Taylor breaks down one...

Most car washes pour money into digital ads and get nothing back. In this episode of The Car Wash Growth Playbook, Josh Taylor sits down with Stacie Norton, OptSpot's Digital Ads Director, to break down how to run Meta...

Great customer service is not the finish line. It's the floor. And most car wash operators are quietly dropping below it without realizing it's costing them thousands in membership revenue every month. In this episode...

A five-day storm isn't one bad week. It's three different revenue moments, and your text club is built for all of them. Most car wash operators brace for rainy weeks and watch their numbers tank. The operators...