business
Hosted by Sam Hysell, Jordan Williams · business · EN-US · 140 episodes
The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.
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Contact path
Verified email
Booking probability
25%
Guest openness
Selective
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Signup to Generate a PitchThe Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent, from musicians and athletes to content creators and executives, transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises.
The Business of Talent is hosted by Sam Hysell, Jordan Williams. The show has published 140 episodes to date.
Recent episodes include "How AI Will Make (or Break) the Creator Economy" (30 September 2025, 36 minutes), "How Rolling Stone and AI Are Transforming the Creator Landscape" (18 September 2025, 29 minutes), and "Is 2025 the Year Creators Earn More Than TV & Legacy Media?" (20 June 2025, 23 minutes).
The Business of Talent publishes roughly every two weeks, with episodes averaging 30 minutes across 140 episodes.
Booking probability for The Business of Talent is 25%, and the host is rated Selective on guests. The Business of Talent requires a Pod Score of 80 or higher. The Business of Talent's contact route on record: verified email.
The strongest fits for The Business of Talent are Film & Video and Business & Management Consulting. The Business of Talent has a business audience.
Sam Hysell, Jordan Williams hosts The Business of Talent, a business show with 140 episodes published.
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The Business of Talent
<p>In this episode, the hosts discuss the impact of AI on the creator economy, separating hype from genuine change. They delve into popular AI tools currently used by creators, how these technologies are integrated into...
Episode #11
<p>Jordan and Sam reconnect to discuss recent updates in their lives and their return to the show. Highlights include Jordan buying an apartment in New York City and Sam working on big projects for Usher. They discuss...
The Business of Talent
<p>Jordan and Sam delve into Publicis's recent $150 million acquisition of Captivate, an influencer marketing company known for its extensive creator network and advancements in affiliate marketing technology. Their...
Episode #13
<p>In this episode, we dive into the evolving landscape of media with a focus on short form content and the economics behind it. Hosts discuss the rise in revenue from YouTube Shorts, new platforms like TTIKR, and the...
Episode #12
<p>Exploring Spotify's $100M Payouts, YouTube's Creator Partnership Hub, and Rich Paul's New Venture!In this episode, we dive into the latest news in the podcasting and creator economy landscape. We discuss Spotify's...
Episode #11
<p>Sam and Jordan discuss the significant deal that filmmaker Ryan Coogler has secured for his new movie, 'Sinners.' The deal includes highly unusual points such as final cut rights, first dollar gross, and ownership...
Episode #10
<p>This episode delves into the importance of diversifying income streams for creators, featuring a discussion on Epic Gardening's acquisition of Modern Farmer. The hosts also review Q1 2025's surge in creator economy...
Episode #9
<p>In this episode of the Business of Talent Podcast, the hosts delve into the remarkable journey of Emma Chamberlain and her successful venture, Chamberlain Coffee. Starting as a YouTube influencer, Emma leveraged her...
Episode #8
<p>In this episode of the Business of Talent Podcast, hosts Jordan and Sam explore innovative ways to monetize content and support creators. They dive into the recent developments surrounding Cam Newton's new creator...
Episode #7
<p>In this episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Isabel Li, a seasoned expert in influencer marketing and social strategy. Isabel has led successful campaigns for...
Episode #7
<p>In this episode of the Business Talent Podcast, hosts Jordan and Sam discuss the rise of talent-led brands and their potential long-term viability. They explore market shifts driven by technological advancements that...
Episode #6
<p>In this episode of the Business of Talent Podcast, hosts Jordan and Sam delve into the latest trends and significant investments in the media and talent sectors. They discuss Fox Corporation's acquisition of Red Seat...
Episode #6
<p>In this episode of the Business of Talent Podcast, hosts Jordan and Sam dive into the evolving landscape of the creator economy, emphasizing the growing significance of niche content creators and creator-led...
Episode #4
<p>In this episode of the Business of Talent Podcast, hosts Sam Hysell and Jordan Williams dive into 11 surprising statistics about the creator economy. They discuss the rapid growth projections for the industry, the...
Episode #3
<p>In this episode of the Business of Talent Podcast, hosts dive into an engaging conversation with Mike Boyd from Gary Vaynerchuk's (Gary Vee) VaynerX. They discuss Boyd's journey in the music industry, including his...
Episode #3
<p>In this episode of the Business of Talent Podcast, hosts Sam and Jordan are joined by Tiffany Kelly, the founder and CEO of Curastory. They discuss the transformative impact of NIL (Name, Image, Likeness) for...
Episode #2
<p>In the first episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Caleb Simpson. Caleb is widely recognized as the 'apartment guy' with over 13M followers across TikTok...
Episode #1
<p>We’re back! Join Sam Hysell & Jordan Chude Williams as they return after a hiatus with a special announcement… The Music Business Podcast is coming back with Season 2, The Business of Talent.</p><p><br></p><p>Catch...
The Business of Talent
<p>After 124 episodes, we are switching it up. We're putting a nice, big red bow on Season 1. Thank you all so much for the incredible support over the past 2 years and we are so so thankful for the amazing community...
The Business of Talent
<p>On this episode of the Music Business Podcast, we invite Alexander Fruchter aka DJ RTC. Born and raised in Chicago's Hyde Park neighborhood, he has been a mainstay in Chicago’s Hip Hop community as a DJ, journalist...
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