Loading…
Hosted by Unknown Host · 🇺🇸 US · EN
Established thought leaders with verified media credentials.
In 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business of Stories, and used my simple storytelling frameworks in their content and marketing - to cut through the noise, communicate their value, build authority and create connection. If you struggle to get across who you are, what you help your clients do and why they should work with you – this podcast is for you. No matter what your life has looked like or what stage of business you are at, your stories are your greatest asset and, every week, I’ll show you how to find and share the ones that will do the ‘selling’ for you in your business, so you don’t have to! Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Download a free copy of The Business of Stories here: https://thebusinessofstories.com/freebook/ Grab The Storyteller’s Starter Pack here: https://thebusinessofstories.com/pack/
Unknown Host hosts The Business of Stories with Susan Payton.
As part of the Summer Rewind series, we're revisiting some of the episodes that have resonated most over the past year - and contain ideas every business owner needs to hear more than once. This episode is for you if you
What makes someone choose you - instead of the other 18 tabs they've got open? If you've ever wondered how to stand out in a world that is getting noisier and noisier, this conversation will reframe the way you think abo
What do you do when you wake up and realise your business bank account doesn't have enough money to cover next month's expenses? In this episode of The Business of Stories , Susan shares a very honest story about being f
If you’ve ever thought, “I don’t have enough interesting stories to share”, you’re not alone. So many business owners hold back from making storytelling a key part of their marketing strategy because they think their sto
How do you build a business around one clear message when your brain is constantly bursting with new ideas, opportunities, and directions to explore? In this episode of The Business of Stories , Susan answers a question
Have you ever wondered why some stories capture your heart, resonate deeply, or feel so familiar? In this episode of The Business of Stories , Susan explores the seven basic story plots that sit behind some of the world'
So many business owners know that LinkedIn could be a powerful platform for their business - but they’re not sure how to create the kind of posts that lead to real connection, conversations and opportunities. In this epi
There’s nothing more frustrating than knowing you could be making a HUGE difference to the people you help … but feeling invisible. Watching other people become the go-to expert, while you wonder, “Why isn’t that happeni
One thing I’ve noticed, after years of working with business owners on their messaging and storytelling, is that very few people find clarity in a straight line. Most people don’t wake up one morning with a perfectly pol
If you’ve ever held back from making an offer, avoided talking about your prices, or worried that selling somehow makes you come across as pushy, this episode will deeply resonate. Susan is joined by Catherine Watkin to
So many of us have fallen into the trap of trying to sound ‘professional’ when we write … only to end up sounding like everyone else … And completely disconnected from who we really are. In this episode of The Business o
What do 21,537 days of living, learning, stumbling, growing and figuring it out teach you? In this episode of The Business of Stories, Susan celebrates her birthday by reflecting on three lessons she knows to be true aft
Behind every business are the stories of what it took to get there. In this episode of The Business of Stories, Susan has an honest and unfiltered conversation with Cara Sayer, founder of SnoozeShade, about what scaling
If you’ve ever felt like you’re showing up, doing the posts, writing the emails … and still not seeing the results you want, this episode of The Business of Stories is for you. Susan walks you through her 90-day roadmap
Need some more inspiration for stories you could share over Easter? In this light-hearted Easter episode of The Business of Stories, Susan pulls more unexpected questions from the hat - and uses them as a springboard for
Need some inspiration for stories you could share? Or easy content to post over Easter? In this episode of The Business of Stories, Susan lets her family choose some topics for her to discuss - unplanned, unscripted, and
An important part of sharing your stories, being visible, and showing up as the Guide for your people … is understanding yourself first. In this episode of The Business of Stories, Susan is joined by Kelly Vikings, found
As your business grows, your voice, your confidence, and your leadership evolves - so your storytelling needs to reflect that. In this episode, Susan explores how your stories need to grow with you. You’ll discover: Why
Writing a business book isn’t just ‘a marketing tactic’ - it can be a turning point. A moment where you stop keeping your work in your head … and start owning it on paper. In this episode of The Business of Stories, Susa
When you’re just starting a new business - or pivoting, niching or changing direction - it can feel like you have no stories to share yet. No testimonials. No case studies. No long list of client wins. And yet, this is e
Detected from recent episode content. Sponsor presence is a real signal of listener purchasing power and show monetisation.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
The Business of Stories with Susan Payton has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their arts audience.
The Business of Stories with Susan Payton is hosted by Unknown Host. The show is categorised under Arts (marketing) and has published 0 episodes.
The Business of Stories with Susan Payton regularly covers Arts, Books, Business, Marketing, Education. It sits in the Arts category, with a marketing focus.
The Business of Stories with Susan Payton is accessible for guests with genuine arts expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Business of Stories with Susan Payton hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Business of Stories with Susan Payton average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Business of Stories with Susan Payton's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 12 days ago.