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Hosted by IAB Canada · 🇺🇸 US · EN · 37 episodes
Established thought leaders with verified media credentials.
Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.As a not-for-profit association, IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. Our members represent a diverse range of stakeholders in the rapidly growing Canadian digital marketing and advertising sector, and include numerous small and medium sized enterprises.
IAB Canada hosts The Business of Digital Podcast, a education show with 37 episodes published.
In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada/Samsung Ads), and Philippe Kleim (Corus Entertainment) share what AI transformation looks like in practi
Connected Commerce - What's working right now This Business of Digital Podcast episode focuses on what’s working in Canada right now for Connected Commerce or Retail Media: cleaner proof of incrementality, in-store accou
In today’s digital soundscape, audio is emerging as a powerful, immersive medium that goes far beyond music and entertainment. From streaming services to radio and podcasting, audio advertising is reshaping the way brand
No longer a standalone channel, DOOH is now deeply integrated into omnichannel strategies, thanks to advancements in automation, audience targeting, and measurement. Whether programmatically activated through DSPs or par
In this episode of The Business of Digital, IAB Canada's Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends in augmented reality, digital ad
In the latest episode of Business of Digital, Sonia Carreno hosts Jon Finnie, Head of International Sales at Yahoo, to discuss the groundbreaking shifts in Connected TV (CTV) for 2025. Fresh from CES, Jon shares insights
Advancing Identity Solutions and Digital Advertising in Canada Sonia Carreno of IAB Canada and David Phillips from Environics Analytics explore the future of digital advertising in Canada. They discuss innovative partner
In this episode, Heather Gordon, Managing Director at Acast and co-chair of the IAB Canada Audio Committee, takes us on an engaging journey into the world of podcasting. Heather shares what makes podcasts uniquely powerf
Embracing the Opportunities and Navigating the Challenges presented by Environics Analytics Tune into this engaging podcast where Jan Kestle, President of Environics, joins Sonia Carreno, President of IAB Canada to explo
In this episode of IAB Canada's Business of Digital Audio series, Laura Ferron and Karim Kanji talk with Adam Ritchie, Director of AudioVelocity, about the potential of digital audio advertising. Ritchie introduces Audio
In this episode of IAB Canada's Business of Digital Audio series, Laura Ferron and Karim Kanji speak with William Soraine, VP of Investment at GroupM Canada, to discuss the evolving role of podcast advertising. Soraine s
In this episode of IAB Canada’s Business of Digital Audio series, Laura Ferron and Karim Kanji explore podcast advertising with guest Jeff Vidler, President of Signal Hill Insights. The discussion highlights the growing
In Part 3 of our 3-part series on the Currency of Talent, Felicia Obiora of the University of Waterlloo discusses how organizations can benefit from using a direct line to talent with universities that offer a co-op prog
In Part 2 of our 3-part podcast on the Currency of Talent, we continue our conversation with Felicia Obiora of the University of Waterloo. We discuss how organizations can onboard talent and bridge the skills gap by work
The Currency of Talent is a consistent area of focus for IAB Canada and the new year brings a lot of things to talk about for the advertising sector. Human resources remain top of mind for our members and our industry is
A timely discussion about how to navigate the current employer market - Jed Schneiderman shares perspective on the current state of talent in the Canadian digital media landscape and provides some practical advice on how
Anthony Katsur, CEO of IAB Tech Lab provides an update on critical projects on the horizon at IAB Tech Lab. Tony discusses the state of sustainability, video measurement and privacy solutions.
IAB Canada sits down with Tara Wilkinson (Best Buy Canada), Melissa Savage (Loblaw Media) and Lucy Baumgartner (Omnicom Media Group) to discuss the growing opportunity of retail media in Canada.
Karen Howe, Canadian Cannes Lions Decoder, shares insights on carry-through themes from Cannes 2022 and gives us a sense of what's happening on the ground creatively. Karen also shares invaluable advice to Young Lions as
Jed Schneiderman discusses the power of zero party data and how marketers can unlock insights to enhance the customer experience. Getting data directly from the customer has its advantages - listen to how they can impact
Heather Gordon
Associate Director of DegreePlus · ACAST CANADA
2 appearances on this show
Sarah Kim
SVP Investment and Strategy · Talon Outdoor
1 appearance on this show
Scott Mitchell
manager of Marios in Seattle · Fraser Coast Fishing Alliance
1 appearance on this show
David Phillips
comedian and painter · Environics Analytics
1 appearance on this show
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The Business of Digital Podcast is hosted by IAB Canada. The show is categorised under education and has published 37 episodes.
The Business of Digital Podcast has published 37 episodes.
The Business of Digital Podcast regularly covers education. It sits in the education category.
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Episodes of The Business of Digital Podcast average 25 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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